UK Easter Retail and Coronavirus 2020
This report looks at consumer attitudes and behaviour surrounding the Easter Bank Holiday and its associated retail promotions and events, with a particular focus on how the Covid-19 pandemic has changed, and is changing, shopper behaviour compared to previous years.
Using data from 675 consumers, surveyed over Easter in 2018, 2019 and 2020, it examines what consumers did and what they shopped for, with a particular emphasis on home improvement, DIY, gardening, cooking and baking and shopping for the home; all activities which consumers traditionaally embrace over Easter. It examines Easter as a promotional period and how its role is changing due to the rise of Black Friday and pre-Christmas promotions, the role of online and stores and how the weather impacted what consumers did and how they shopped.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook