UK Easter Retail and Coronavirus 2020

UK Easter Retail and Coronavirus 2020

This report looks at consumer attitudes and behaviour surrounding the Easter Bank Holiday and its associated retail promotions and events, with a particular focus on how the Covid-19 pandemic has changed, and is changing, shopper behaviour compared to previous years.

Using data from 675 consumers, surveyed over Easter in 2018, 2019 and 2020, it examines what consumers did and what they shopped for, with a particular emphasis on home improvement, DIY, gardening, cooking and baking and shopping for the home; all activities which consumers traditionaally embrace over Easter. It examines Easter as a promotional period and how its role is changing due to the rise of Black Friday and pre-Christmas promotions, the role of online and stores and how the weather impacted what consumers did and how they shopped.


3. …REPORT SUMMARY - BACKGROUND
4. …REPORT SUMMARY - DIY
5. …REPORT SUMMARY – GARDENING/BIG TICKET
6. ..REPORT SUMMARY – COOKING, BAKING, HOMEWARES
7. …CONSUMER BEHAVIOUR OVER EASTER
8. …WHAT DID CONSUMERS DO OVER EASTER
9. …WHAT CONSUMERS DID - CHANGE ON LAST YEAR
10. SHOPPING AND ATTITUDES TO SALES
11. ATTITUDES TO THE EASTER SALES
12. EASTER SALES ATTITUDES BY CATEGORY
13. SPEND IN THIS YEAR’S EASTER SALES
14. EASTER DIYING
15. EASTER DIY TASKS
16. LEVELS OF EASTER DIY PERFORMED
17. WHEN AND WHO SHOPPED FOR DIY
18. DIY PROMOTIONS & SHOPPING ENJOYMENT
19. DIY PROMOTIONS
20. PREPARING FOR EASTER DIY-ING
21. EASTER GARDENING
22. GARDENING SO FAR THIS YEAR
23. EASTER GARDENING TASKS
24. TIME SPENT GARDENING OVER EASTER
25. WHEN AND WHO SHOPPED FOR GARDENING
26. GARDENING PROMOTIONS
27. GARDENING SPEND OVER SPRING/SUMMER
28. SHOPPING FOR BIG TICKET ITEMS
29. WHEN CONSUMERS SHOPPED BIG TICKET
30. BIG TICKET PROMOTIONS
31. EASTER COOKING AND BAKING
32. EASTER COOKING AND SERVING MEALS
33. EASTER BAKING
34. SHOPPING FOR KITCHENWARES & TABLEWARES
35. SHOPPING FOR HOMEWARES
36. WHEN AND WHO SHOPPED FOR HOMEWARES
37. HOMEWARES PROMOTIONS

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