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UK Easter Retail 2018

UK Easter Retail 2018

This report looks at consumer attitudes and behaviour surrounding the Easter Bank Holiday and its associated retail promotions and events.Using data from 350 consumers, surveyed over Easter in both 2018 and 2017, it examines what consumers did and what they shopped for, with a particular emphasis on home improvement, DIY, gardening, cooking and baking and shopping for the home; all activities which consumers traditionally embrace over Easter. It examines Easter as a promotional period and how its role is changing due to the rise of Black Friday and pre-Christmas promotions, the role of online and stores and how the weather impacted what consumers did and how they shopped.


3 REPORT SUMMARY - BACKGROUND
4 REPORT SUMMARY - DIY
5 REPORT SUMMARY – GARDENING/BIG TICKET
6 REPORT SUMMARY – COOKING, BAKING, HOMEWARES
7 CONSUMER BEHAVIOUR OVER EASTER
8 WHAT DID CONSUMERS DO OVER EASTER
9 CONSUMERS DID- CHANGE ON LAST YEAR
10 SHOPPING AND ATTITUDES TO SALES
11 CONSUMER POST-XMAS FINANCIAL POSITION
12 ATTITUDES TO THE EASTER SALES
13 EASTER SALES ATTITUDES BY CATEGORY
14 SPEND IN THIS YEAR’S EASTER SALES
15 OFFLINE V ONLINE SALES SHOPPING
16 EASTER DIYING
17 EASTER DIY TASKS
18 LEVELS OF EASTER DIY PERFORMED
19 WHEN AND WHO SHOPPED FOR DIY
20 DIY PROMOTIONS & SHOPPING ENJOYMENT
21 DIY PROMOTIONS
22 PREPARING FOR EASTER DIY-ING
23 EASTER GARDENING
24 GARDENING SO FAR THIS YEAR
25 EASTER GARDENING TASKS
26 TIME SPENT GARDENING OVER EASTER
27 WHEN AND WHO SHOPPED FOR GARDENING
28 GARDENING PROMOTIONS
29 GARDENING SPEND OVER SPRING/SUMMER
30 SHOPPING FOR BIG TICKET ITEMS
31 WHEN CONSUMERS SHOPPED BIG TICKET
32 BIG TICKET PROMOTIONS
33 EASTER COOKING AND BAKING
34 EASTER COOKING AND SERVING MEALS
35 EASTER BAKING
36 SHOPPING FOR KITCHENWARES & TABLEWARES
37 SHOPPING FOR HOMEWARES
38 WHEN AND WHO SHOPPED FOR HOMEWARES
39 HOMEWARES PROMOTIONS & SHOPPING ENJOYMENT"

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