“Global Retail Innovations” report, published by Conlumino, covers some of the key in-use and new retail innovations utilized by retailers across the world, to effectively engage consumers across a host of platforms, including mobile and social media, virtual and augmented reality, in-store and online displays/visibility. Also aims to understand some of the key trends which influence innovation.
Ageing population, growing health consciousness and increasing time-pressed consumers drive need for innovation
Technology is creating new devices and delivery options including virtual platforms and augmented reality
Social commerce drives new opportunities to engage with consumers
Highlights the importance of retail innovation and its gradual evolution over time; and its split in terms of front-end (consumer-centric) and back-end (business operations-centric) innovations
Presents illustrations of diverse examples of innovations used by retailers internationally
Reasons To Buy
Keep ahead of innovations and ensure your business is not lagging competitors
Understand the value to your business of new retail developments
The need for innovations
Over the years, there have been consumer-centric evolutions across platforms, including digital technology, transportation, socio-economic parameters, consumption pattern, and many others. On the one hand, these evolutions have affected the life of consumers across the globe and, on the other, have invariably elevated the barriers for multiple industries, including retail, to reach and engage consumers. The said evolutions have pushed the retail industry to adopt changes and innovate ways to reach contemporary consumers, thereby creating the inevitable need for retail innovations.
To summarize, contemporary retailers need innovations to translate the Consumer „wow affect‟ into sales, Gain a competitive edge, Optimize operational cost, Drive higher consumer engagement, Gain brand equity and visibility, and Expand reach.