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Airport Retail Survey & Luxury Trends 2015–2016

Airport Retail Survey & Luxury Trends 2015–2016

Summary

“Airport Retail Survey & Luxury Trends 2015–2016” is a new report by Conlumino that globally analyzes prevailing trends in airport retailing and explores how travelers use airport retailing with specific insight on luxury brands, and how the dynamics are set to change in 2015–2016. This report highlights the key factors influencing customer opinion and purchasing patterns, and identifies preferred product categories, favorite airports in terms of retail experience, and popular brands preferred from both duty-free and duty paid airport retail outlets.

Key Findings

Overall, 60% of travelers spend 15 min or less per visit to a duty paid airport retail outlet

The majority of respondents aged more than 45 years bought magazines and newspapers from airport retail outlets in the last year (2014)

Respondents incurred significant expenditure on precious jewelry, briefcases, men’s bags, and handbags during their visits to airport retail outlets

In total, 92% of travelers intend to buy Dior products at an airport departure/duty-free area over the next year (2015)

Competitive prices and the availability of luxury brands at discounted prices are key factors motivating travelers to purchase at airport retail stores

Synopsis

This report examines travelers’ opinion about the current trends in airport retailing and their retrospective effect on the marketing activities and business expansion plans adopted by the retailers. Furthermore, it analyses preferred travel destinations, shopping frequency, purchasing pattern, and average expenditure. In addition, the report examines time spent, brand preferences, and key factors that motivate travelers to purchase at airport retail stores.

In particular, it provides an in-depth analysis of the following:

Travelers’ average shopping frequency at airport retail outlets: analyzes the average number of times a passenger shops at an airport retail outlet

Travelers’ average time spent at airport retail outlets: evaluates time spent per visit by a passenger to an airport retail outlet

Products purchased from airport retail stores: determines what type of products passengers mostly shop for from airport retail stores

Travelers’ expenditure on product categories: evaluates passenger expenditure on specific product categories per visit

Popular brands preferred at airport retail stores: identifies the popular brands purchased by travelers at airport retail stores

Travelers’ key drivers of demand growth in airport retail: identifies key factors that are compelling travelers to purchase at airport retail stores

Travelers’ favorite airports in terms of retail experience: determines favorite airports selected by passengers when it comes to shopping at airport retail outlets

Travelers’ preferred destinations to travel by air: highlights passengers’ favorite destinations, which they intend to travel by air over the next year

Popular products preferred at duty-free airport retail stores: identifies the catalog of products that travelers mostly intend to purchase at duty-free retail outlets

Reasons To Buy

The report analyzes the shopping pattern of travelers at airport retail stores and evaluates the average time spent per visit to an airport retail outlet

The report identifies top selling retail products to enable airport retail outlets to allocate their marketing activities and budgets effectively

The report provides specific insight on luxury brands, which helps airport retailers to restructure their operations, and store layout as per the passengers’ preference towards popular brands

The report guides airport retailers to understand the key factors that motivate travelers to purchase at airport retail stores

The report provides information about duty-free product purchasing trends at airport retail outlets


Destinations Covered by Travelers Through Air Over the Last Year
Destinations Preferred by Travelers for Air Travel Over the Next Year
Main Purpose Behind Air Travel
Travelers’ Average Time Spent at Airport Retail Outlets
Travelers’ Average Shopping Frequency at Airport Retail Stores
Travelers’ Product Shopping Trends at Airport Retail Stores
Travelers’ Expenditure on Product Categories
Popular Brands Purchased by Travelers’ Over the Last Year
Popular Brands Likely to be Purchased by Travelers’ Over the Next Year
Travelers Expected Purchasing Pattern at Duty-Free Airport Retail Outlets Over the Next Year
Travelers’ Key Drivers of Demand Growth in Airport Retail
Travelers: Leading Airports With the Best Retail Experience
Appendix
List of Figures
Figure 1: Top Twenty Destinations Covered by Travelers through Air over the Last Year- Overall
Figure 2: Destinations Covered by Travelers through Air over the Last Year - Responses across the Globe
Figure 3: Destinations Covered by Travelers through Air over the Last Year - Responses from North America
Figure 4: Destinations Covered by Travelers through Air over the Last Year - Responses from Europe
Figure 5: Destinations Covered by Travelers through Air over the Last Year - Responses from Asia-Pacific
Figure 6: Destinations Covered by Travelers through Air over the Last Year - Responses from Rest of the World
Figure 7: Destinations Covered by Travelers through Air over the Last Year - By Gender
Figure 8: Top six most popular airports for shopping - By respondent origin
Figure 9: Top Twenty Destinations Preferred by Travelers for Air Travel over the Next Year - Overall
Figure 10: Top Five Destinations Preferred by Travelers for Air Travel over the Next Year - By Age
Figure 11: Top Five Destinations Preferred by Travelers for Air Travel over the Next Year - By Region
Figure 12: Main Purpose Behind Air Travel - Overall
Figure 13: Main Purpose Behind Air Travel - By Age
Figure 14: Main Purpose Behind Air Travel - By Gender
Figure 15: Main Purpose Behind Air Travel - By Income
Figure 16: Main Purpose Behind Air Travel - By Region
Figure 17: Travelers’ Average Time Spent at Duty-free and Duty Paid Airport Retail Outlets - Overall
Figure 18: Travelers’ Average Time Spent at Duty-free Airport Retail Outlets - By Age
Figure 19: Travelers’ Average Time Spent at Duty Paid Airport Retail Outlets - By Age
Figure 20: Travelers’ Average Time Spent at Duty-free Airport Retail Outlets - By Gender
Figure 21: Travelers’ Average Time Spent at Duty Paid Airport Retail Outlets - By Gender
Figure 22: Travelers’ Average Time Spent at Duty-free Airport Retail Outlets - By Income
Figure 23: Travelers’ Average Time Spent at Duty Paid Airport Retail Outlets - By Income
Figure 24: Travelers’ Average Time Spent at Duty-free Airport Retail Outlets - By Region
Figure 25: Travelers’ Average Time Spent at Duty Paid Airport Retail Outlets - By Region
Figure 26: Travelers’ Average Shopping Frequency at Duty-free and Duty Paid Airport Retail Stores - Overall
Figure 27: Travelers’ Average Shopping Frequency at Duty-free and Duty Paid Airport Retail Stores - By Age
Figure 28: Travelers’ Average Shopping Frequency at Duty-free Airport Retail Stores - By Gender
Figure 29: Travelers’ Average Shopping Frequency at Duty Paid Airport Retail Stores - By Gender
Figure 30: Travelers’ Average Shopping Frequency at Duty-free and Duty Paid Airport Retail Stores - By Income
Figure 31: Travelers’ Average Shopping Frequency at Duty-free and Duty Paid Airport Retail Stores - By Region
Figure 32: Travelers’ Product Shopping Trends at Airport Retail Stores - Overall
Figure 33: Travelers’ Top Five Product Shopping Trends at Airport Retail Stores - By Age
Figure 34: Travelers’ Top Ten Product Shopping Trends at Airport Retail Stores - By Gender
Figure 35: Travelers’ Top Five Product Shopping Trends at Airport Retail Stores - By Income
Figure 36: Travelers’ Top Five Product Shopping Trends at Airport Retail Stores - By Income
Figure 37: Travelers’ Top Five Product Shopping Trends at Airport Retail Stores - By Region
Figure 38: Travelers’ Expenditure on Product Categories - Overall
Figure 39: Travelers’ Expenditure on Product Categories - Responses by North America
Figure 40: Travelers’ Expenditure on Product Categories - Responses by Europe
Figure 41: Travelers’ Expenditure on Product Categories - Responses by Asia-Pacific
Figure 42: Travelers’ Expenditure on Product Categories - Responses by Rest of the World
Figure 43: Popular Brands Purchased by Travelers’ over the Last Year - Overall
Figure 44: Popular Brands Purchased by Travelers’ over the Last Year - Overall
Figure 45: Top Twenty Brands Purchased by Travelers’ at Airport Departure/Duty-free Area over the Last Year - Overall
Figure 46: Top Five Brands Purchased by Travelers’ at Airport Departure/Duty-free Area over the Last Year - By Region
Figure 47: Top Five Brands Purchased by Travelers’ at Regular Store, Tax/Duty Paid Area over the Last Year - By Region
Figure 48: Top Five Brands Purchased by Travelers’ at Online, Tax/Duty Paid Area over the Last Year - By Region
Figure 49: Popular Brands Likely to be Purchased by Travelers’ over the Next Year - Overall
Figure 50: Popular Brands Likely to be Purchased by Travelers’ over the Next Year - Overall
Figure 51: Top Twenty Brands Likely to be Purchased by Travelers’ at Airport Departure/Duty-free Area over the Next Year - Overall
Figure 52: Top Five Brands Likely to be Purchased by Travelers’ at Airport Departure/Duty-free Area over the Next Year - By Region
Figure 53: Top Five Brands Likely to be Purchased by Travelers’ at Regular Store, Tax/Duty Paid Area over the Next Year - By Region
Figure 54: Top Five Brands Likely to be Purchased by Travelers’ at an Online, Tax/Duty Paid Area over the Next Year - By Region
Figure 55: Travelers Expected Purchasing Pattern at Duty-Free Airport Retail Outlets over the Next Year - Overall
Figure 56: Travelers Expected Purchasing Pattern at Duty-Free Airport Retail Outlets over the Next Year - By Age
Figure 57: Travelers Expected Top Five Purchasing Patterns at Duty-Free Airport Retail Outlets over the Next Year - By Gender
Figure 58: Travelers Expected Purchasing Pattern at Duty-Free Airport Retail Outlets over the Next Year - By Income
Figure 59: Travelers Expected Top Five Purchasing Patterns at Duty-Free Airport Retail Outlets over the Next Year - By Region
Figure 60: Travelers’ Key Drivers of Demand Growth in Airport Retail - Overall
Figure 61: Travelers’ Key Drivers of Demand Growth in Airport Retail - By Age
Figure 62: Travelers’ Key Drivers of Demand Growth in Airport Retail - By Gender
Figure 63: Travelers’ Key Drivers of Demand Growth in Airport Retail - By Income
Figure 64: Travelers’ Top Four Drivers of Demand Growth in Airport Retail - By Region
Figure 65: Travelers: Top Three Airports with the Best Retail Experience
Figure 66: Travelers: Top Three Airports with the Best Retail Experience

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