This research was conducted online using Compass Intelligence’s own Thought Leaders Panel. The ‘Thought Leaders Panel’ consists of 250K contacts which have agreed to be contacted for survey research. For each survey, respondents are screened based on a number of criteria including ‘areas of decision making authority’, ‘age’ and ‘services currently used’. Respondents were employed, and over the age of 18.839 people started the survey, with a total of 695 completes.
Sources: Compass Intelligence’s segment and market forecasts, which include business expenditures, market demographics, and usage and adoption statistics are built using multiple sources, including proprietary Compass Intelligence research. These sources include, but are not limited to, secondary research, government data and statistics (e.g. Department of Commerce, Federal Communication Commission, Bureau of Labor Statistics and US Census Bureau), primary research, vendor-based research and in-depth interviews with key decision-makers, where relevant. Compass Intelligence selects data sources to provide greatest degree of perspective on each market or segment, in addition to the highest level of data accuracy, stability, and consistency over time.