Influencer Marketing Platform Market, By Component (Solution and Services (Consulting, Deployment and Integration, and Support and Maintenance)), by Application (Search & Discovery, Campaign Management, Influencer Relationship Management, Analytics & Repo

Influencer Marketing Platform Market, By Component (Solution and Services (Consulting, Deployment and Integration, and Support and Maintenance)), by Application (Search & Discovery, Campaign Management, Influencer Relationship Management, Analytics & Reporting, Compliance Management & Fraud Detection, and Others), By Organization Size (SMEs and Large Enterprises), By End-use Industries (Fashion & Lifestyle, Agencies & PR, Retail & Consumer Goods, Health & Wellness, Ad-Tech, Banking & Finance, Travel & Tourism, and Others), and by Region (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa) - Size, Share, Outlook, and Opportunity Analysis, 2020 - 2027

Influencer marketing platform is a software solution that is designed to assist brands and agencies with their campaigns. This is a type of marketing platform that concentrates on promoting brand message to the larger industry. Influencer marketing platform plays an important role in content and social marketing. For instance, Instagram influencer promotion is a novel way to promote products and services to the customers. The increasing need for brands to foster a deeper connection with consumers helps in driving the market growth. These marketing platforms enable organizations to work with influencers in order to develop better connections and higher engagement with the customers.

Market Dynamics

The global influencer marketing platform market is expected to grow significantly during the forecast period, owing to the increased adoption of advanced technologies such as artificial neural networks, natural language processing, machine learning, and artificial learning. These advanced technologies are used to provide better results and analytics that are expected to help marketers in taking better decisions. Increasing adoption of artificial intelligence-based influencer marketing platforms are expected to create an environment for marketers to establish collaborations. Artificial neural networks and natural language processing are used by marketers to offer meaningful insights by analyzing posts, image attributes, and helping brands to simplify their workflow process. For instance, in September 2017, IZEA, a U.S.-based marketing influencer platform company, launched CurationEngine that uses machine learning to process high volume of information for analysis in order to improve network quality.

Among end user, the fashion & lifestyle segment is expected to exhibit the highest growth during the forecast period. This is attributed to the increasing number of millennials on social media platforms for promoting brands and agencies. The fashion & lifestyle industry is mostly visual-based as people respond better to images and videos of fashion-related products. Therefore, fashion and lifestyle industries are focusing on image and video-based mostly viewed social media platforms such as Instagram, Facebook, YouTube, and others. For instance, according to Coherent Market Insights’ analysis, the number of Facebook users in the U.S. reached 223.2 million in 2020 from 213.1 in 2017.

Key features of the study:

  • This report provides in-depth analysis of the global influencer marketing platform market size (US$ Billion) and compound annual growth rate (CAGR %) for the forecast period (2020– 2027), considering 2019 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategies adopted by the leading market players
  • It profiles leading players in the global influencer marketing platform market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, market capital, key developments, strategies, and future plans
  • Companies covered as a part of this study include IZEA, HYPR-DRIVE Ltd., Traackr, Launchmetrics, JuliusWorks, Inc., KLEAR, Upfluence, AspireIQ, Mavrck, Lumanu Inc., LINQIA, INC, InfluencerDB, ONALYTICA, Lefty, Social Beat, and Grapevine
  • Insights from this report would allow marketers and management authorities of companies to make informed decisions regarding future product launches, product upgrades, market expansion, and marketing tactics
  • The global influencer marketing platform market report caters to various stakeholders in this industry including investors, suppliers, managed service providers, third-party service providers, distributors, new entrants, and value-added resellers
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global influencer marketing platform market
Detailed Segmentation
  • Global Influencer Marketing Platform Market, By Component:
  • Solution
  • Services
  • Consulting
  • Deployment and Integration
  • Support and Maintenance
  • Global Influencer Marketing Platform Market, By Application:
  • Search & Discovery
  • Campaign Management
  • Influencer Relationship Management
  • Analytics & Reporting
  • Compliance Management & Fraud Detection
  • Others
  • Global Influencer Marketing Platform Market, By Organization Size:
  • SMEs
  • Large Enterprises
  • Global Influencer Marketing Platform Market, By End-use Industries
  • Fashion & Lifestyle
  • Agencies & PR
  • Retail & Consumer Goods
  • Health & Wellness
  • Ad-Tech
  • Banking & Finance
  • Travel & Tourism
  • Others
  • Global Influencer Marketing Platform Market, By Region:
  • North America
  • By Component:
  • Solution
  • Services
  • Installation Service
  • Integration Service
  • Maintenance & Support Service
  • By Application:
  • Search & Discovery
  • Campaign Management
  • Influencer Relationship Management
  • Analytics & Reporting
  • Compliance Management & Fraud Detection
  • Others
  • By Organization Size:
  • SMEs
  • Large Enterprises
  • By End-use Industries:
  • Fashion & Lifestyle
  • Agencies & PR
  • Retail & Consumer Goods
  • Health & Wellness
  • Ad-Tech
  • Banking & Finance
  • Travel & Tourism
  • Others
  • By Country:
  • U.S.
  • Canada
  • Europe
  • By Component:
  • Solution
  • Services
  • Installation Service
  • Integration Service
  • Maintenance & Support Service
  • By Application:
  • Search & Discovery
  • Campaign Management
  • Influencer Relationship Management
  • Analytics & Reporting
  • Compliance Management & Fraud Detection
  • Others
  • By Organization Size:
  • SMEs
  • Large Enterprises
  • By End-use Industries:
  • Fashion & Lifestyle
  • Agencies & PR
  • Retail & Consumer Goods
  • Health & Wellness
  • Ad-Tech
  • Banking & Finance
  • Travel & Tourism
  • Others
  • By Country:
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
  • Asia Pacific
  • By Component:
  • Solution
  • Services
  • Installation Service
  • Integration Service
  • Maintenance & Support Service
  • By Application:
  • Search & Discovery
  • Campaign Management
  • Influencer Relationship Management
  • Analytics & Reporting
  • Compliance Management & Fraud Detection
  • Others
  • By Organization Size:
  • SMEs
  • Large Enterprises
  • By End-use Industries:
  • Fashion & Lifestyle
  • Agencies & PR
  • Retail & Consumer Goods
  • Health & Wellness
  • Ad-Tech
  • Banking & Finance
  • Travel & Tourism
  • Others
  • By Country:
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Latin America
  • By Component:
  • Solution
  • Services
  • Installation Service
  • Integration Service
  • Maintenance & Support Service
  • By Application:
  • Search & Discovery
  • Campaign Management
  • Influencer Relationship Management
  • Analytics & Reporting
  • Compliance Management & Fraud Detection
  • Others
  • By Organization Size:
  • SMEs
  • Large Enterprises
  • By End-use Industries:
  • Fashion & Lifestyle
  • Agencies & PR
  • Retail & Consumer Goods
  • Health & Wellness
  • Ad-Tech
  • Banking & Finance
  • Travel & Tourism
  • Others
  • By Country:
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
  • Middle East and Africa
  • By Component:
  • Solution
  • Services
  • Installation Service
  • Integration Service
  • Maintenance & Support Service
  • By Application:
  • Search & Discovery
  • Campaign Management
  • Influencer Relationship Management
  • Analytics & Reporting
  • Compliance Management & Fraud Detection
  • Others
  • By Organization Size:
  • SMEs
  • Large Enterprises
  • By End-use Industries:
  • Fashion & Lifestyle
  • Agencies & PR
  • Retail & Consumer Goods
  • Health & Wellness
  • Ad-Tech
  • Banking & Finance
  • Travel & Tourism
  • Others
  • By Country/Region:
  • GCC Countries
  • South Africa
  • Rest of Middle East and Africa
  • Company Profiles
  • IZEA*
  • Company Overview
  • Product Portfolio
  • Financial Performance
  • Key Strategies
  • Recent Developments/ Updates
  • HYPR-DRIVE Ltd.
  • Traackr
  • Launchmetrics
  • JuliusWorks, Inc.
  • KLEAR
  • Upfluence
  • AspireIQ
  • Mavrck
  • Lumanu Inc.
  • LINQIA, INC.
  • InfluencerDB
  • ONALYTICA
  • Lefty
  • Social Beat
  • Grapevine
“*” marked represents similar segmentation in other categories in the respective section.


1. Research Objectives and Assumptions
Research Objectives
Assumptions
Abbreviations
2. Market Purview
Report Description
Market Definition and Scope
Executive Summary
Market Snippet, By Component
Market Snippet, By Application
Market Snippet, By Organization Size
Market Snippet, By End-use Industries
Market Snippet, By Region
Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
Market Dynamics
Drivers
Restraints
Market Opportunities
Regulatory Scenario
Industry Trend
Merger and Acquisitions
New system Launch/Approvals
Value Chain Analysis
Porter’s Analysis
PEST Analysis
Impact of COVID-19
4. Global Influencer Marketing Platform Market, By Component, 2020-2027 (US$ Billion)
Introduction
Market Share Analysis, 2020 and 2027 (%)
Segment Trends
Solution
Introduction
Market Size and Forecast, 2020–2027, (US$ Billion)
Services
Introduction
Market Size and Forecast, 2020–2027, (US$ Billion)
Consulting
Deployment and Integration
Support and Maintenance
5. Global Influencer Marketing Platform Market, By Application, 2020-2027 (US$ Billion)
Introduction
Market Share Analysis, 2020 and 2027 (%)
Segment Trends
Search & Discovery
Introduction
Market Size and Forecast, 2020–2027, (US$ Billion)
Campaign Management
Introduction
Market Size and Forecast, 2020–2027, (US$ Billion)
Influencer Relationship Management
Introduction
Market Size and Forecast, 2020–2027, (US$ Billion)
Analytics & Reporting
Introduction
Market Size and Forecast, 2020–2027, (US$ Billion)
Compliance Management & Fraud Detection
Introduction
Market Size and Forecast, 2020–2027, (US$ Billion)
Others
Introduction
Market Size and Forecast, 2020–2027, (US$ Billion)
6. Global Influencer Marketing Platform Market, By Organization Size, 2020-2027 (US$ Billion)
Introduction
Market Share Analysis, 2020 and 2027 (%)
Segment Trends
SMEs
Introduction
Market Size and Forecast, 2020–2027, (US$ Billion)
Large Enterprises
Introduction
Market Size and Forecast, 2020–2027, (US$ Billion)
7. Global Influencer Marketing Platform Market, By End-use Industries, 2020-2027 (US$ Billion)
Introduction
Market Share Analysis, 2020 and 2027 (%)
Segment Trends
Fashion & Lifestyle
Introduction
Market Size and Forecast, 2020–2027, (US$ Billion)
Agencies & PR
Introduction
Market Size and Forecast, 2020–2027, (US$ Billion)
Retail & Consumer Goods
Introduction
Market Size and Forecast, 2020–2027, (US$ Billion)
Health & Wellness
Introduction
Market Size and Forecast, 2020–2027, (US$ Billion)
Ad-Tech
Introduction
Market Size and Forecast, 2020–2027, (US$ Billion)
Banking & Finance
Introduction
Market Size and Forecast, 2020–2027, (US$ Billion)
Travel & Tourism
Introduction
Market Size and Forecast, 2020–2027, (US$ Billion)
Others
Introduction
Market Size and Forecast, 2020–2027, (US$ Billion)
8. Global Influencer Marketing Platform Market, By Region, 2020-2027 (US$ Billion)
Introduction
Market Share Analysis, By Region, 2020 and 2027 (%)
North America
Regional Trends
Market Size and Forecast, By Component, 2020–2027 (US$ Billion)
Billion)
Market Size and Forecast, By Application, 2020–2027 (US$ Billion)
Market Size and Forecast, By Organization Size, 2020–2027 (US$ Billion)
Market Size and Forecast, By End-use Industries, 2020–2027 (US$ Billion)
Market Share Analysis, By Country, 2020 and 2027 (%)
U.S.
Canada
Europe
Regional Trends
Market Size and Forecast, By Component, 2020–2027 (US$ Billion)
Billion)
Market Size and Forecast, By Application, 2020–2027 (US$ Billion)
Market Size and Forecast, By Organization Size, 2020–2027 (US$ Billion)
Market Size and Forecast, By End-use Industries, 2020–2027 (US$ Billion)
Market Share Analysis, By Country, 2020 and 2027 (%)
U.K.
Germany
Spain
Italy
France
Russia
Rest of Europe
Asia Pacific
Regional Trends
Market Size and Forecast, By Component, 2020–2027 (US$ Billion)
Billion)
Market Size and Forecast, By Application, 2020–2027 (US$ Billion)
Market Size and Forecast, By Organization Size, 2020–2027 (US$ Billion)
Market Size and Forecast, By End-use Industries, 2020–2027 (US$ Billion)
Market Share Analysis, By Country, 2020 and 2027 (%)
China
India
Japan
ASEAN
Australia
South Korea
Rest of Asia Pacific
Latin America
Regional Trends
Market Size and Forecast, By Component, 2020–2027 (US$ Billion)
Billion)
Market Size and Forecast, By Application, 2020–2027 (US$ Billion)
Market Size and Forecast, By Organization Size, 2020–2027 (US$ Billion)
Market Size and Forecast, By End-use Industries, 2020–2027 (US$ Billion)
Market Share Analysis, By Country, 2020 and 2027 (%)
Brazil
Argentina
Mexico
Rest of Latin America
Middle East and Africa
Regional Trends
Market Size and Forecast, By Component, 2020–2027 (US$ Billion)
Billion)
Market Size and Forecast, By Application, 2020–2027 (US$ Billion)
Market Size and Forecast, By Organization Size, 2020–2027 (US$ Billion)
Market Size and Forecast, By End-use Industries, 2020–2027 (US$ Billion)
Market Share Analysis, By Country/Region, 2020 and 2027 (%)
South Africa
GCC Countries
Rest of the Middle East and Africa
9. Competitive Landscape
Company Profiles
IZEA
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
HYPR-DRIVE Ltd.
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
Traackr
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
Launchmetrics
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
JuliusWorks, Inc.
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
KLEAR
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
Upfluence
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
AspireIQ
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
Mavrck
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
Inc.
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
LINQIA, INC.
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
InfluencerDB
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
ONALYTICA
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
Lefty
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
Social Beat
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
Grapevine
Company Overview
Product Portfolio
Financial Performance
Key Strategies
Recent Developments/Updates
Analyst Views
10. Section
References
Research Methodology
About us and Sales Contact
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