Household Wipes Market, by Product Type (Disinfecting Wipes, Dusting Wipes, Kitchen and Bathroom Wipes, Wood and Laminate Wipes, Glass Cleaner Wipes, Stainless Steel Wipes, and Multi-Surface Wipes & Floor Wipes), by Material Type (Antibacterial, and Non-antibacterial), by Distribution Channel (Hypermarkets, Supermarkets, Departmental stores, Online Stores, and Others (Grocery and Convenience)), and by Region (North America, Latin America, Asia Pacific, Europe, Middle East and Africa) - Size, Share, Outlook, and Opportunity Analysis, 2022 - 2030
Household care and professional cleaning and hygiene products are an essential part of individual’s life. Growth of household wipes products is attributed to high disposable income, which allows consumers to purchase appliances and other luxuries, and thereby creating high demand for specialized cleaning products. Several companies are aiming on introducing new products that are plant-based, biodegradable, and reusable therefore further gaining consumer traction.
Among product type, disinfecting wipes segment is gaining significant traction in the market, owing to their hygiene providing nature. Growing usage of household care products can be attributed to increasing hygiene awareness, which is expected to drive growth of the global household wipes market. According to Socio-Economic Analysis of the Household Care And Professional Cleaning and Hygiene Products Industry (January 2016), good personal hygiene practices if combined with effective use of household care products, can reduce the rate of infections caused by microorganisms such as Salmonella and Norovirus by 30%, which will in turn saves the healthcare spending.
Among Region, Asia Pacific is largest market share in global household wipes market over the forecast. According to India Brand Equity Foundation report on Fast Moving Consumer Goods (FMCG), July 2018, FMCG is the 4th largest sector in the Indian economy where Household and Personal Care is the leading segment, accounting for 50% of the overall market. Growing awareness, easier access and changing lifestyles are the important growth drivers for this sector.
Players operating in the global household wipes market are adopting various growth strategies to cater to increasing demand for Household Wipes. For instance, household wipes are one-time use products and decomposition of these wipes are difficult. Therefore, companies are striving to manufacture eco-friendly and chemical free products. In December 2021, Nice-Pak, a U.S.-based manufacturer and distributer of pre-moistened wipes, launched its new Nice ’N Clean SecureFLUSH technology flushable wipes. Nice ’N Clean SecureFLUSH technology flushable wipes contain naturally derived ingredients and are made from 100 per cent biodegradable plant-based fibres.
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