Automotive Infotainment Market, by System (Entertainment System (Audio System & Video System), Connectivity System (Hands Free Call, USB Bluetooth,& Wifi Router ) and Driver Assistance(Traffic Message Channel (TMC), Adaptive Cruise Control (ACC) &GPS Navigation System (GPS))), by Vehicle Type (Passenger Car (Compact & Mid-size, Premium, Luxury), Light Commercial Vehicle and Heavy Commercial Vehicle (Buses, Trailers, Trucks) ), by Sales Channel (OEM and Aftermarket) and by Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Size, Share, Outlook, and Opportunity Analysis, 2019 - 2027
Automotive infotainment systems have changed significantly over the years due to gradual innovation and inventions and reinventing vehicle dashboards from only music consoles to a wide range of applications that help the driver and passengers stay connected with their surroundings and the world outside of the vehicle along with entertainment while on move. Originally, the in-car infotainment system was only comprised of car audio system with radio, cassettes, or CD players. However, modern automotive infotainment system has evolved inclusion of advanced features such as navigation, video players, USB and Bluetooth connectivity, and Wi-Fi.
Increasing concerns regarding safety and high density traffic have led cars to adopt various smart technologies including automatic parking assistance, GPS technology, anti-collision sensors, etc. Moreover, this integration of technology is increasing, in order to offer ease in driving for vehicle owners. Many automobile manufacturing companies are focused on research activities, in order to develop novel infotainment solutions for cars. For instance, in 2019, Nissan implemented 360 degree surround view system in its mid segment car “Nissan Kicks”. This system provides surround view of a car on its infotainment panel. Adoption of such advanced technology in mid segment vehicle are fueling the demand for automotive infotainment system in global market place
This report segments the global Automotive Infotainment Market on the basis of system, vehicle type, sales channel and region. On the basis of system, the market is segmented into entertainment system, connectivity and driver assistance. Entertainment system sub segment is further segmented in Audio System and Video System. Connectivity sub segment is further segmented in Hands Free Call, USB Bluetooth and Wi-Fi Router. Driver assistance sub segment is further segmented in Traffic Message Channel (TMC), Adaptive Cruise Control (ACC) and GPS Navigation System (GPS).
On the basis of vehicle type, the market is segmented into passenger cars, Light Commercial Vehicle (LCV), and Heavy Commercial Vehicle (HCV). Passenger cars sub segment is further segmented in Compact & Mid-size, Premium and Luxury. Heavy Commercial Vehicle sub segment is further segmented in Buses, Trailers and Trucks.
On the basis of sales channel, the market is segmented into OEM and aftermarket. For a comprehensive understanding of market dynamics, the market is analyzed across key geographical regions, namely, North America, Europe, Asia Pacific, Latin America and Middle East & Africa. Each of these regions is analyzed on the basis of market findings across major countries in these regions, for a macro-level understanding of the market.
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