Market Research Logo

Smartphone shipments and revenues in China, with forecasts to 2022

Smartphone shipments and revenues in China, with forecasts to 2022

This report provides investors, analysts, OEMs, researchers, business executives and others withanalyses and forecasts for the smartphone shipments, average selling prices and revenues in China upto 2022.

Forecasts include:

  • Smartphone shipments by year 2015-2022.
  • Smartphone shipments by brand 2015-2022.
  • Revenues from smartphone shipments and average selling prices 2015-2022.
The report is separated into three sections:

1. Brand overview. Overview of each of the main smartphone brands in China, looking at historical performance, company structures and key executives.
2. Drivers. Drivers to smartphone shipments in China and a focus on drivers to 5G smartphone shipments.
3. Smartphones shipments. Historical data and forecasts to 2022: smartphone shipments by brand, and average selling prices, and revenues. Also, brand performance and expectations for products and market performance by brand for 2018 and into 2019.


Introduction
One page summary
BRAND OVERVIEWS
Overviews of top smartphone brands in China
Huawei
OPPO
Vivo
Xiaomi
Apple (China)
Other brands
Samsung
Meizu
Gionee
LeEco
DRIVERS TO SMARTPHONE SHIPMENTS IN CHINA
Drivers to smartphone
Subsidies
Online channels
Bricks and mortar channels
Handset replacement rates
Market concentration
Market maturation
Supply chains
Pricing
Case study: Xiaomi
Innovation
Endorsements and sponsorship
defined.
Focus on drivers to 5G smartphone shipments
Overview of 5G developments and rollout
Factors informing 5G smartphone shipments
not defined.
Speed and extent of rollout
5G content and services
5G smartphone devices and pricing
defined.
Subsidies
Network sharing
SMARTPHONE SHIPMENTS
Brand performance and expectations for 2018/2019
Quarterly smartphone shipments by brand 2015-2017
Top selling smartphones
Huawei performance and expectations
Oppo performance and expectations
Vivo performance and expectations
Xiaomi performance and expectations
Apple performance and expectations
Other brands
Smartphone shipments 2015-2022
Smartphone shipments 2015-2022
Smartphone shipments by brand 2015-2022 Error! Bookmark
Revenues and average selling prices from smartphone shipments 2015-2022
Factors affecting average selling prices
Operating profits of the top six smartphone brands
Smartphone revenues and average selling prices 2015-2022
Methodology
About Coda Research
Figures and forecasts
Exhibit 1. Smartphone shipments by brand by quarter 2015-2017
Exhibit 2. Smartphone shipments brand market shares by quarter 2015-2017
Exhibit 3. Top ten smartphones sold in 2017 in China by share
Exhibit 4. Smartphone shipments 2015-2022
Exhibit 5. Smartphone shipments by brand 2015-2022 (top five brands plus ‘others’)
Exhibit 6. Smartphone shipments brand market shares 2015-2022 (top five plus ‘others’)
Exhibit 7. Operating profit per smartphone sold in 2017 separated by brand (top six)
Exhibit 8. Estimated operating profit from smartphones shipped in China in 2017 separated by brand (top six)
Exhibit 9. Smartphone revenues and average selling prices 2015- 2022

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report