China smartphone market, with forecasts to 2022

China smartphone market, with forecasts to 2022

This report provides investors, analysts, OEMs, researchers, business executives and others withanalyses and forecasts for the smartphone market, including smartphone shipments, subscriptions,revenues, ARPUs and average selling prices in China up to 2022.

Forecasts include:

  • Smartphone shipments by brand 2015-2022.
  • Revenues from smartphone shipments and average selling prices 2015-2022.
  • Mobile subscriptions by connection type (2G/3G, 4G and 5G) 2013-2022.
  • Mobile subscriptions by operator 2013-2022.
  • Mobile subscriptions by operator by connection type (2G/3G, 4G and 5G) 2013-2022.
  • Revenues and ARPU for each of the operators from mobile phone subscribers 2015-2022.
The report is separated into four sections:

1. Brand overview. Overview of each of the main smartphone brands in China, looking at historical performance, company structures and key executives.
2. Drivers. Drivers to the smartphone market in China and a focus on drivers to 5G rollout, smartphones and subscriptions.
3. Smartphones shipments. Historical data and forecasts to 2022: smartphone shipments by brand, and average selling prices, and revenues. Also, brand performance and expectations for products and market performance by brand for 2018 and into 2019.
4. Mobile subscriptions. Historical data and forecasts to 2022: mobile subscriptions separated out by operator and connection type (2G/3G, 4G and 5G), and operator revenues and ARPU from mobile subscribers.


Introduction
One page summary
BRAND OVERVIEWS
Overviews of top smartphone brands in China
Huawei
OPPO
Vivo
Xiaomi
Apple (China)
Other brands
Samsung
Meizu
Gionee
LeEco
DRIVERS TO THE CHINA SMARTPHONE MARKET
Drivers to smartphone purchases and subscriptions
Subsidies
Online channels
Bricks and mortar channels
Handset replacement rates
Market concentration
Market maturation
Supply chains
Pricing
Case study: Xiaomi
Innovation
Endorsements and sponsorship
Focus on drivers to 5G smartphone purchases and subscriptions
Overview of 5G developments and rollout
Factors informing 5G purchases and subscriptions
Speed and extent of rollout
5G content and services
5G smartphone devices and pricing
Subsidies
Network sharing
SMARTPHONE SHIPMENTS
Brand performance and expectations for 2018/2019
Quarterly smartphone shipments by brand 2015-2017
Top selling smartphones
Huawei performance and expectations
Oppo performance and expectations
Vivo performance and expectations
Xiaomi performance and expectations
Apple performance and expectations
Other brands
Smartphone shipments 2015-2022
Smartphone shipments 2015-2022
Smartphone shipments by brand 2015-2022
Revenues and average selling prices from smartphone shipments 2015-2022
Factors affecting average selling prices
Operating profits of the top six smartphone brands
Smartphone revenues and average selling prices 2015-2022
MOBILE SUBSCRIPTIONS
Mobile subscriptions 2013-2022
Mobile subscriptions by connection (2G/3G, 4G and 5G) 2013-2022
Mobile subscriptions by operator and connection type 2013-2022
Subscriptions by operator 2013-2022
Subscriptions by operator by connection type 2013-2022
Operator mobile revenues and ARPUs 2015-2022
China Mobile revenue and ARPU 2015-2022
China Telecom revenue and ARPU 2015-2022
China Unicom revenue and ARPU 2015-2022
Methodology
About Coda Research
Figures and forecasts
Exhibit 1. Smartphone shipments by brand by quarter 2015-2017
Exhibit 2. Smartphone shipments brand market shares by quarter 2015-2017
Exhibit 3. Top ten smartphones sold in 2017 in China by share
Exhibit 4. Smartphone shipments 2015-2022
Exhibit 5. Smartphone shipments by brand 2015-2022 (top five brands plus ‘others’)
Exhibit 6. Smartphone shipments brand market shares 2015-2022 (top five plus ‘others’)
Exhibit 7. Operating profit per smartphone sold in 2017 separated by brand (top six)
Exhibit 8. Estimated operating profit from smartphones shipped in China in 2017 separated by brand (top six)
Exhibit 9. Smartphone revenues and average selling prices 2015- 2022
Exhibit 10. Mobile subscriptions 2013-2022
Exhibit 11. Mobile subscriptions 2013-2022, split by 2G/3G, 4G and 5G
Exhibit 12. Mobile subscriptions 2013-2022, split by 2G/3G, 4G and 5G (market shares)
Exhibit 13. Forecast for 5G mobile subscriptions 2019-2022 (vs 4G mobile subscriptions 2014-2017 for comparison)
Exhibit 14. Mobile subscriptions by operator 2013-2022
Exhibit 15. Mobile subscriptions by operator (market shares) 2013- 2022
Exhibit 16. China Mobile – mobile subscriptions 2013-2022, with 2G/3G, 4G and 5G split out
Exhibit 17. China Telecom – mobile subscriptions 2013-2022, with 2G/3G, 4G and 5G split out
Exhibit 18. China Unicom – mobile subscriptions 2013-2022, with 2G/3G, 4G and 5G split out
Exhibit 19. China Mobile: Revenue from mobile subscribers and ARPU 2015-2022
Exhibit 20. China Telecom: Revenue from mobile subscribers and ARPU 2015-2022
Exhibit 21. China Unicom: Revenue from mobile subscribers and ARPU, 2015-2022

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