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CHILDWISE Trends Report 2017

CHILDWISE Trends Report 2017

The CHILDWISE Monitor report has been published each year since 1994 – a comprehensive annual survey of children's media use, brand attitudes and purchasing habits.

Trends data from this proven leading industry tracking study is available as a separate, concise report - providing the ideal introductory reference for information on children aged 5-16 across the UK.

The Trends Report gives tracking data from 1997 to 2016 on media and purchasing behaviour, covering:
- Computers, Internet, games consoles
- TV viewing, access to TV and channels, favourite TV programmes
- Magazines and reading, music and radio, mobile phones
- Pocket money and self purchase across key product fields

Data is presented in total, and separately for boys and girls, within two broad age bands, 5-10 years and 11-16 years. More detailed 2 year age breakdowns are available in the full CHILDWISE Monitor Report, together with further topic areas and analysis.


1.1 Child Demographics
2.1 Computer Ownership
3.1 Internet Access
3.2 Favourite Website / App
4.1 Games Console Ownership
5.1 Mobile Phone Ownership & Usage
5.2 Mobile Phone Payment
6.1 Tv Channels Watched
6.2 Favourite Tv Programmes
7.1 Music
7.2 Favourite Group Or Singer
8.1 Reading
8.2 Favourite Mag / Comic
9.1 Money
10.1 Self Purchase - Sweets & Chocolate
10.2 Self Purchase - Crisps & Snacks
10.3 Self Purchase - Soft Drinks
10.4 Self Purchase - Clothing
10.5 Self Purchase - Music & Cds
10.6 Self Purchase - Magazines & Comics
10.7 Self Purchase - Toys
10.8 Self Purchase - Toiletries
10.9 Self Purchase – Movies / Films
10.10 Self Purchase - Books
10.11 Self Purchase - Going Out
10.12 Self Purchase - Accessories
10.13 Self Purchase - Footwear
10.14 Self Purchase - Sports Gear
10.15 Self Purchase - Computer Games
11.1 Sport & Activities
11.2 Individual Sports

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