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Small Electric Appliances

Small Electric Appliances

U.S. manufacturer sales of small electric appliances increased over the recession rising to almost $8.6 billion in 2015. Demand is being driven by the recovery in new home construction and kitchen remodeling spending. Consumer purchases are also being stimulated by new product introductions, especially in the cooking appliance sector. In addition, consumers have responded positively to aggressive pricing. Foreign-sourced products continue to dominate this market, capturing almost 90.0% of total domestic sales.

These and other industry trends are uncovered in this up-to-date Catalina First Look on Small Electric Appliances. This First Look also provides data on product line sales, price trends, exports and imports, factors driving demand, retail distribution channels, plant operating ratios and profitability, and the competitive environment. Data is compiled and analyzed from 1997 to the current year and the Executive Summary provides a five year forecast.

Please note: The delivery time for the electronic version of this report is 5 business days to allow for the preparation of an updated version prior to dispatch.


EXECUTIVE SUMMARY
U.S. market sales and price trends
Factors driving demand
Small appliance sales by sector
Source of supply
Retail sales and distribution channels
Industry cost structure and profitability
Competitive environment
Outlook and five year forecast
SMALL ELECTRIC APPLIANCE SALES
U.S. sales and growth analysis
Real sales trends
Price Index trends
U.S. SALES BY PRODUCT SECTOR
Fans
Cooking appliances
Food preparation and other kitchen appliances
Personal care appliances
Portable heating equipment and humidifiers
Parts and attachments
U.S. IMPORTS
Import shipments and growth analysis
Imports by product sector
Imports’ share of U.S. sales
Imports for the top five countries of origin
U.S. SHIPMENTS AND EXPORTS
Domestic plant shipments and growth analysis
Domestic shipments and exports by sector
Exports’ share of U.S. shipments
Exports for the top five countries of destination
FACTORS DRIVING DEMAND
Consumer household appliance purchases
New and existing home sales
Housing starts and permits
Number of new and remodeled kitchens
Personal income and mortgage rates
SMALL APPLIANCE RETAIL SALES AND BY CHANNEL
Total retail sales and growth analysis
Sales by channel:
Internet and home shopping networks
Department stores
Warehouse clubs
Home furnishings stores
Supermarkets and other grocery stores
Discount general merchandise stores
Mail order houses
Direct sellers
Drug, health and beauty stores
Electronic and appliance stores
U.S. SMALL ELECTRIC APPLIANCE PLANT COST STRUCTURE AND PROFITABILITY
Labor costs percent shipments
Material costs percent shipments
Gross plant profit margins
Total employees and employee sales productivity
Average production worker wages
Capital spending trends
COMPETITVE ENVIRONMENT
Number of manufacturers and plants
Plant shipments and average shipments per plant
Share of U.S. shipments for the top four manufacturers
Leading competitor sales trends

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