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Laminate Flooring

Laminate Flooring

SUMMARY OF MAJOR FINDINGS

The U.S. laminate flooring market has experienced sluggish growth over the past five years causing laminate flooring to lose share in the domestic floor coverings market. Laminate flooring lost share as competition increased from other hard surface floorings, especially from luxury vinyl tile (LVT). Meanwhile, laminate flooring has been pushed to the lower end of the hard surface flooring market as retail sales shifted to home centers and other value chains. These retail channels increasingly sourced from low-cost Chinese manufacturers. U.S. manufacturers made efforts to upgrade the laminate flooring category, and in recent years, producers introduced wider and thicker planks to create a more realistic feel. In 2014, sales growth was also adversely affected by a weakening residential replacement market. As a result, manufacturers and marketers made efforts to penetrate the builder and commercial markets. Currently, the laminate flooring market is facing an even greater challenge- the 60 Minutes controversy over the formaldehyde emission levels of Chinese-made laminate flooring imported by Lumber liquidators. The goal of this report is to uncover the strategies competitors are implementing to upgrade laminate flooring’s quality image and re-charge future sales growth.

LAMINATE FLOORING INDUSTRY TRENDS

Catalina Research has uncovered these trends in our 162-page in-depth report on the U.S. and world laminate flooring market. Report sections cover the U.S. market on a dollar and square foot basis. Catalina has calculated laminate’s position in the total U.S. floor coverings industry and the hard surface flooring market. Catalina conducted a comparative analysis of laminate flooring and other flooring material prices.

U.S. SHIPMENTS AND IMPORTS

Data trends on U.S. laminate flooring shipments and imports are compiled from various industry sources in order to calculate the total market. The report includes an analysis of U.S. imports including shipments by major country of origin. In addition, information on over 34-leading manufacturers and marketers is compiled to quickly review the products, source of supply, and pricing of the leading competitors. Catalina reviewed industry and company literature to uncover trends on new technologies and new products. Catalina also compiled information on U. S. plant production capacity. California Air Resource Board (CARB) emission standards are reviewed as well.

WORLD LAMINATE FLOORING MARKETS

Laminate flooring markets are evaluated by world area. European production and sales trends are included in order to indicate European demand by market, and European company’s position in world markets. Unilin’s financial trends are analyzed as well. Chinese production and Chinese company laminate flooring manufacturing capacity is also investigated. In addition, this section includes a list of Unilin and Välinge licensees as well as CARB approved Third Party Certifiers.

END-USE MARKETS AND RETAIL DISTRIBUTION CHANNELS

Laminate flooring sales are provided for residential replacement, new residential construction, and commercial markets. Laminate’s level of penetration is calculated for each market. Sales data is also analyzed by retail sales channel- specialty floor coverings stores, home centers, Lumber Liquidators, and other retailers. Catalina investigates the sales and market shares of leading U.S. laminate flooring retailers.

FACTORS AFFECTING DEMAND

A separate section analyzes the factors driving laminate flooring demand. Data trends include household hard surface flooring spending and purchaser demographics, residential construction activity and existing home sales, regional housing markets, and commercial construction spending. This provides insights into the direction of domestic demand in 2015 and beyond.

COMPANY PROFILES AND THE COMPETITIVE ENVIRONMENT

Catalina Research profiled 34-leading U.S.-, European- and Asian-based laminate flooring manufacturers and marketers. Company profiles cover product lines, manufacturing and distribution, capital investments and acquisitions, and new products and technology enhancements. Catalina utilized this valuable information to uncover competitor strategies to upgrade their product lines and combat the controversy over formaldehyde emissions. Sales data was compiled in order to calculate company market shares.


SECTION 1 U.S. LAMINATE FLOORING INDUSTRY TRENDS
Executive Summary
Laminate Flooring Sales And Share Of U.S. Floor Coverings Industry
Price Trends And Sources Of Supply
Competitive Environment
End-Use Markets And Distribution Channels
Formaldehyde Emission Controversy
Market Outlook
Figure 1-1 U.S. Laminate Flooring Market Sales, 2005-2020 (square feet and dollars)
Figure 1-2 Laminate Flooring’s Share Of Total U.S. Floor Coverings Sales, 2005-2020 (percent)
Figure 1-3 U.S. Average Value Per Square Foot Of Laminate Flooring Supplied, 2005-2020 (dollars)
Figure 1-4 U.S. Laminate Flooring Source Of Supply By Country, 2014 (dollars and percent)
SCOPE AND METHODOLOGY
SECTION 2 U.S. LAMINATE FLOORING MARKET TRENDS
Summary Of Major Findings
Market Size And Growth
Price Tends
Share Of Floor Coverings Market
Outlook
Table 2-1 U.S. Laminate Flooring Sales, 1995-2020 (square feet and dollars)
Table 2-2 Laminate Flooring's Position In The U.S. Floor Coverings Industry, 1997-2020 (square feet, dollars, and percent): Total Floor Coverings Sales And Laminate Flooring Percent Total
Table 2-3 Laminate Flooring's Position In The U.S. Hard Surface Floor Covering Market, 1997-2020 (square feet, dollars, and percent): Hard Surface Flooring Sales, Hard Surface Flooring Percent Total Floor Coverings, And Laminate Flooring Percent Hard Surface Flooring
Table 2-4 U.S. Average Value Per Square Foot Supplied For Laminate Flooring And Total Floor Coverings, 1995-2020 (dollars)
Table 2-5 U.S. Average Value Per Square Foot Supplied By Floor Covering Product, 2002-2014 (dollars): Carpet And Area Rugs, Wood Flooring, Ceramic Tile, Vinyl Sheet And Floor Tile, Rubber Sheet And Floor Tile, Other Resilient Flooring, Laminate Flooring, Stone Flooring, And Total Floor Coverings
Table 2-6 U.S. Quarterly Laminate Flooring Sales, 2013-2014 (square feet and dollars)
SECTION 3 U.S. SHIPMENTS, IMPORTS, PRODUCT INNOVATION, AND COMPANY SHARES
Summary Of Major Findings
U.S. Shipment Trends
U.S. Import Trends
CARB Standards
Product Innovations And Upgraded Looks
Intellectual Property And Patent Issues
Competitive Environment And Leading Manufacturers
Table 3-1 U.S. Laminate Flooring Shipments, 2002-2015 (square feet and dollars)
Table 3-2 Select U.S. Laminate Flooring Plant Capacity By Company, 2014 (square feet): Company, Location, And Capacity
Table 3-3 U.S. Laminate Flooring Imports, 2002-2015 (square feet and dollars)
Table 3-4 Share Of U.S. Laminate Flooring Sales By Source Of Supply, 2002-2015 (percent)
Table 3-5 U.S. Laminate Flooring Import Product Costs, Insurance And Freight Costs, And Tariff Charges, 1997-2014 (dollars)
Table 3-6 Value Of U.S. Laminate Flooring Imports For The Top Nine Countries Of Origin, 2007-2014 (dollars)
Table 3-7 U.S. Laminate Flooring Product Costs, Insurance And Freight Costs, And Tariff Charges For The Top Nine Countries Of Origin, 2014 (dollars)
Table 3-8 Quantity U.S. Laminate Flooring Imports And Average Import Prices For The Top Nine Countries Of Origin, 2014 (square feet and dollars)
Table 3-9 Exchange Rates For Currencies Of Leading Laminate Flooring Importers, 2006-2015 (rate): Euro, Yuan, And Canadian Dollar
Table 3-10 Share Of U.S. Laminate Flooring Sales For Eight Leading Marketers, 2014 (percent)
SECTION 4 WORLD LAMINATE FLOORING MARKET
Summary Of Major Findings
World Shipments And Leading Manufacturers
European Shipments And Markets
European Competitive Environment
Chinese Production Trends
Chinese Competitive Environment
Table 4-1 World Laminate Flooring Shipments, 2000-2015 (square feet)
Table 4-2 Laminate Flooring Shipments By World Area, 2005-2015 (square feet)
Table 4-3 European Laminate Flooring Shipments, 1995-2015 (square feet)
Table 4-4 European Laminate Flooring Factory Shipments By Market, 2005-2013 (square feet): Western Europe, Eastern Europe, North America, South America, Asia, And Other Areas
Table 4-5 Percent Of European Laminate Flooring Factory Shipments By Market, 2005-2013 (percent): Western Europe, Eastern Europe, North America, South America, Asia, And Other Areas
Table 4-6 Mohawk's Unilin Segment Sales And Profit Trends, 2006-2014 (dollars and percent)
Table 4-7 Chinese Laminate Flooring Production, 2004-2015 (square feet)
Table 4-8 Annual Production Capacity Of Select Chinese Laminate Flooring Manufacturers, 2014 (square feet)
Table 4-9 Laminate Flooring Licensees Of Unilin Technologies And Välinge, 2015
Table 4-10 List Of CARB Approved Third Party Certifiers, December 2014
SECTION 5 U.S. END-USE MARKETS AND DISTRIBUTION CHANNELS
Summary Of Major Findings
Residential Replacement Market
Retail Sales Trends
Home Center Channel
Lumber Liquidators Sales Trends
Specialty Floor Coverings Retailers
New Residential Construction Market
Commercial Markets
Table 5-1 U.S. Laminate Flooring Retail Sales By Channel, 2002-2014 (dollars): Specialty Floor Coverings Stores, Home Centers, Home Depot, Lowe's, Lumber Liquidators, And Others
Table 5-2 Number Of U.S. Outlets Selling Laminate Flooring By Type Of Channel And Average Sales Per Outlet, 2002-2014 (number and dollars): Specialty Floor Coverings Stores, Home Centers, Home Depot, Lowe's, Lumber Liquidators, And Others
Table 5-3 U.S. Monthly Specialty Floor Coverings Stores Sales Growth, 2011-2015 (percent)
Table 5-4 Lumber Liquidators Laminate Flooring Sales, 2006-2014 (dollars)
Table 5-5 Number Of U.S. Home Depot And Lowe’s Home Centers And Lumber Liquidators Stores By State, 2011 And 2014 (number)
Table 5-6 Number Of U.S. Floor Coverings Stores By Region And State, 2007-2013 (numbers and dollars)
Table 5-7 U.S. Laminate Flooring Purchases By End-Use Market, 1997-2014 (dollars): Residential Replacement, Builders, And Commercial
Table 5-8 Percent Distribution Of Laminate Flooring Purchases By End-Use Market, 1997-2014 (dollars): Residential Replacement, Builders, And Commercial
SECTION 6 FACTORS AFFECTING U.S. LAMINATE FLOORING DEMAND
Summary Of Major Findings
Residential Hard Surface Flooring Market
Residential Remodeling And Replacement Market
New Residential Market
Commercial Markets
Table 6-1 U.S. Household Spending On Hard Surface Flooring And Installation, And Percent Spent By Homeowners And Renters And Material And Installation And Material Only, 1997-2014 (dollars and percent)
Table 6-2 U.S. Household Spending On Hard Surface Flooring And Installation By Demographic Characteristic, 2007-2013 (dollars): Household Income, Age Of Household Head, Size Of Household, And Region
Table 6-3 Number Of U.S. Homeowner Hard Surface Replacement Jobs And Average Spending Per Job, 2001-2014 (number)
Table 6-4 U.S. Spending On Building Construction, 1987-2015 (dollars): Total Buildings, Residential Buildings, And Nonresidential Buildings
Table 6-5 Percent Of U.S. Households Purchasing A New Or Existing Housing Unit, 1992-2015 (number, percent, and dollars): Total Households, Total Housing Demand, Percent Households Purchasing, Interest Rates, And Average Value Per Existing Home Sold
Table 6-6 New U.S. Privately Owned Housing Units Started And By Type Of Structure, 1980-2015 (number): Total Starts; In Structures With 1 Unit, 2 To 4 Units, And 5 Units Or More
Table 6-7 Monthly New Private U.S. Housing Units Authorized By 20,000
Building Permit Places By Region, 2014 And 2015 (number)
Table 6-8 New Privately Owned Housing Units Authorized By 20,000 Building Permit Places By Region And State, 2012-2014 (number)
Table 6-9 Number Of U.S. New Housing Units Completed And Square Feet Built, 1997-2014 (number): Single-Family Homes, Multi-Family Housing Units, And Manufactured Homes
Table 6-10 New U.S. Single-Family Houses Sold By Sales Price, 1990-2014 (number): Under $150,000, $150,000 To $199,999, $200,000 To $299,999, $300,000 To $499,999, And $500,000 And Over
Table 6-11 Characteristics Of New U.S. Housing Units Affecting Floor Covering Product Demand, 1995-2013 (units): Region, Number Of Bathrooms, Number Of Bedrooms, Garages, And Number Of Stories; For Single-Family, Multi-Family Structures, And Mobile Homes
Table 6-12 Average Size Per New U.S. Housing Unit Completed By Type Of Unit And Region, 2000-2014 (square feet): Single-Family Homes, Multi-Family Units, And Mobile Homes
Table 6-13 Average Value Per New Single-Family House Sold And Average Value Per Square Foot, 1992-2015 (dollars)
Table 6-14 U.S. Homes Closed By Eleven Leading Domestic Homebuilders, 2010-2014 (number)
Table 6-15 U.S. Existing Home Sales By Region, 2007-2015 (number)
Table 6-16 U.S. Home Mortgage Interest Rates And Personal Income, 1982-2015 (percent and dollars)
Table 6-17 Distribution Of U.S. Households By Demographic Characteristic, 2006-2013 (percent): Household Income, Age Of Household Head, Household Size, Region, And Total Households
Table 6-18 U.S. Spending On Nonresidential Building Construction Put In Place By Building Type, 2010-2014 (dollars): Lodging, Office, Commercial, Healthcare, Educational, Religious, Public Safety, Amusement And Recreation, And Manufacturing
SECTION 7 COMPANY PROFILES
Abet, Inc.
Laminate Flooring Products
Manufacturing And Distribution
Alsapan
Flooring Divisions
Ark Floors, Inc
Laminate Flooring Products
Armstrong World Industries
Laminate Flooring Products
Sales Trends And Market Share
Asia Timber Products Group
Laminate Flooring Products And Manufacturing
Beaulieu International Group
BerryAlloc Laminate Flooring
BHK
Laminate Flooring Products
BKR Building Products LLC
Laminate Flooring Products
Manufacturing And Distribution
BuildDirect
Laminate Flooring Products And Distribution
Chinafloors
Laminate Flooring Products
Manufacturing And Distribution
Clarion Laminates, LLC
Laminate Flooring Manufacturing And Distribution
Classen Gruppe
Laminate Flooring Manufacturing And Products
North American Sales Division
Der International Flooring Co. Ltd
Laminate Flooring Production And Sales
EGGER Retail Products GmbH
Laminate Products And Markets
Elegant Living Corp
Laminate Flooring Products And Manufacturing
Eternity Floors
Laminate Flooring
Faus International Flooring S.L.V.
Laminate Flooring Products
New Corporate Structure
GTP International Ltd
Laminate Flooring Products And Distribution
Hamberger Industriewerke GmbH
Laminate Flooring Products And Sales
Home Legend
Wood Flooring Products
Jiangsu Kentier Wood Co. Ltd.
Laminate Flooring Products And Manufacturing
Kaindl Flooring GmbH
Laminate Flooring Products And Sales
Kronoflooring GmbH
Laminate Flooring Products And Sales
Kronotex GmbH & Co. KG
KronoGroup Parent
Kronotex USA
Lamett USA
Laminate Flooring
Lumber Liquidators, Inc.
Laminate Flooring Products And Sales
Distribution And Store Network
Formaldehyde Levels Lawsuit
Mannington Mills, Inc.
Laminate Flooring Products
Sales And Market Share
Meisterwerke Schulte GmbH
Meister Laminate Flooring
Mohawk Industries, Inc.
Laminate Flooring Products
Unilin Segment Manufacturing And Distribution
Patent Issues And Licensing Agreements
Sales Trends And Market Share
Power Dekor Group Co. Ltd
Laminate Flooring Products And Manufacturing
Q.E.P. Co., Inc
Faus USA Acquisition
Laminate Flooring Products
Robina Flooring
Laminate Flooring Products And Manufacturing
Robina Floors
Shaw Industries, Inc.
Laminate Flooring Products
Sales Trends And Market Share
Tarkett SA
Laminate Flooring Products And Sales
Tarkett North America

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