Laminate Flooring
SUMMARY OF MAJOR FINDINGS
The U.S. laminate flooring market has experienced sluggish growth over the past five years causing laminate flooring to lose share in the domestic floor coverings market. Laminate flooring lost share as competition increased from other hard surface floorings, especially from luxury vinyl tile (LVT). Meanwhile, laminate flooring has been pushed to the lower end of the hard surface flooring market as retail sales shifted to home centers and other value chains. These retail channels increasingly sourced from low-cost Chinese manufacturers. U.S. manufacturers made efforts to upgrade the laminate flooring category, and in recent years, producers introduced wider and thicker planks to create a more realistic feel. In 2014, sales growth was also adversely affected by a weakening residential replacement market. As a result, manufacturers and marketers made efforts to penetrate the builder and commercial markets. Currently, the laminate flooring market is facing an even greater challenge- the 60 Minutes controversy over the formaldehyde emission levels of Chinese-made laminate flooring imported by Lumber liquidators. The goal of this report is to uncover the strategies competitors are implementing to upgrade laminate flooring’s quality image and re-charge future sales growth.
LAMINATE FLOORING INDUSTRY TRENDS
Catalina Research has uncovered these trends in our 162-page in-depth report on the U.S. and world laminate flooring market. Report sections cover the U.S. market on a dollar and square foot basis. Catalina has calculated laminate’s position in the total U.S. floor coverings industry and the hard surface flooring market. Catalina conducted a comparative analysis of laminate flooring and other flooring material prices.
U.S. SHIPMENTS AND IMPORTS
Data trends on U.S. laminate flooring shipments and imports are compiled from various industry sources in order to calculate the total market. The report includes an analysis of U.S. imports including shipments by major country of origin. In addition, information on over 34-leading manufacturers and marketers is compiled to quickly review the products, source of supply, and pricing of the leading competitors. Catalina reviewed industry and company literature to uncover trends on new technologies and new products. Catalina also compiled information on U. S. plant production capacity. California Air Resource Board (CARB) emission standards are reviewed as well.
WORLD LAMINATE FLOORING MARKETS
Laminate flooring markets are evaluated by world area. European production and sales trends are included in order to indicate European demand by market, and European company’s position in world markets. Unilin’s financial trends are analyzed as well. Chinese production and Chinese company laminate flooring manufacturing capacity is also investigated. In addition, this section includes a list of Unilin and Välinge licensees as well as CARB approved Third Party Certifiers.
END-USE MARKETS AND RETAIL DISTRIBUTION CHANNELS
Laminate flooring sales are provided for residential replacement, new residential construction, and commercial markets. Laminate’s level of penetration is calculated for each market. Sales data is also analyzed by retail sales channel- specialty floor coverings stores, home centers, Lumber Liquidators, and other retailers. Catalina investigates the sales and market shares of leading U.S. laminate flooring retailers.
FACTORS AFFECTING DEMAND
A separate section analyzes the factors driving laminate flooring demand. Data trends include household hard surface flooring spending and purchaser demographics, residential construction activity and existing home sales, regional housing markets, and commercial construction spending. This provides insights into the direction of domestic demand in 2015 and beyond.
COMPANY PROFILES AND THE COMPETITIVE ENVIRONMENT
Catalina Research profiled 34-leading U.S.-, European- and Asian-based laminate flooring manufacturers and marketers. Company profiles cover product lines, manufacturing and distribution, capital investments and acquisitions, and new products and technology enhancements. Catalina utilized this valuable information to uncover competitor strategies to upgrade their product lines and combat the controversy over formaldehyde emissions. Sales data was compiled in order to calculate company market shares.
- SECTION 1 U.S. LAMINATE FLOORING INDUSTRY TRENDS
- Executive Summary
- Laminate Flooring Sales And Share Of U.S. Floor Coverings Industry
- Price Trends And Sources Of Supply
- Competitive Environment
- End-Use Markets And Distribution Channels
- Formaldehyde Emission Controversy
- Market Outlook
- Figure 1-1 U.S. Laminate Flooring Market Sales, 2005-2020 (square feet and dollars)
- Figure 1-2 Laminate Flooring’s Share Of Total U.S. Floor Coverings Sales, 2005-2020 (percent)
- Figure 1-3 U.S. Average Value Per Square Foot Of Laminate Flooring Supplied, 2005-2020 (dollars)
- Figure 1-4 U.S. Laminate Flooring Source Of Supply By Country, 2014 (dollars and percent)
- SCOPE AND METHODOLOGY
- SECTION 2 U.S. LAMINATE FLOORING MARKET TRENDS
- Summary Of Major Findings
- Market Size And Growth
- Price Tends
- Share Of Floor Coverings Market
- Outlook
- Table 2-1 U.S. Laminate Flooring Sales, 1995-2020 (square feet and dollars)
- Table 2-2 Laminate Flooring's Position In The U.S. Floor Coverings Industry, 1997-2020 (square feet, dollars, and percent): Total Floor Coverings Sales And Laminate Flooring Percent Total
- Table 2-3 Laminate Flooring's Position In The U.S. Hard Surface Floor Covering Market, 1997-2020 (square feet, dollars, and percent): Hard Surface Flooring Sales, Hard Surface Flooring Percent Total Floor Coverings, And Laminate Flooring Percent Hard Surface Flooring
- Table 2-4 U.S. Average Value Per Square Foot Supplied For Laminate Flooring And Total Floor Coverings, 1995-2020 (dollars)
- Table 2-5 U.S. Average Value Per Square Foot Supplied By Floor Covering Product, 2002-2014 (dollars): Carpet And Area Rugs, Wood Flooring, Ceramic Tile, Vinyl Sheet And Floor Tile, Rubber Sheet And Floor Tile, Other Resilient Flooring, Laminate Flooring, Stone Flooring, And Total Floor Coverings
- Table 2-6 U.S. Quarterly Laminate Flooring Sales, 2013-2014 (square feet and dollars)
- SECTION 3 U.S. SHIPMENTS, IMPORTS, PRODUCT INNOVATION, AND COMPANY SHARES
- Summary Of Major Findings
- U.S. Shipment Trends
- U.S. Import Trends
- CARB Standards
- Product Innovations And Upgraded Looks
- Intellectual Property And Patent Issues
- Competitive Environment And Leading Manufacturers
- Table 3-1 U.S. Laminate Flooring Shipments, 2002-2015 (square feet and dollars)
- Table 3-2 Select U.S. Laminate Flooring Plant Capacity By Company, 2014 (square feet): Company, Location, And Capacity
- Table 3-3 U.S. Laminate Flooring Imports, 2002-2015 (square feet and dollars)
- Table 3-4 Share Of U.S. Laminate Flooring Sales By Source Of Supply, 2002-2015 (percent)
- Table 3-5 U.S. Laminate Flooring Import Product Costs, Insurance And Freight Costs, And Tariff Charges, 1997-2014 (dollars)
- Table 3-6 Value Of U.S. Laminate Flooring Imports For The Top Nine Countries Of Origin, 2007-2014 (dollars)
- Table 3-7 U.S. Laminate Flooring Product Costs, Insurance And Freight Costs, And Tariff Charges For The Top Nine Countries Of Origin, 2014 (dollars)
- Table 3-8 Quantity U.S. Laminate Flooring Imports And Average Import Prices For The Top Nine Countries Of Origin, 2014 (square feet and dollars)
- Table 3-9 Exchange Rates For Currencies Of Leading Laminate Flooring Importers, 2006-2015 (rate): Euro, Yuan, And Canadian Dollar
- Table 3-10 Share Of U.S. Laminate Flooring Sales For Eight Leading Marketers, 2014 (percent)
- SECTION 4 WORLD LAMINATE FLOORING MARKET
- Summary Of Major Findings
- World Shipments And Leading Manufacturers
- European Shipments And Markets
- European Competitive Environment
- Chinese Production Trends
- Chinese Competitive Environment
- Table 4-1 World Laminate Flooring Shipments, 2000-2015 (square feet)
- Table 4-2 Laminate Flooring Shipments By World Area, 2005-2015 (square feet)
- Table 4-3 European Laminate Flooring Shipments, 1995-2015 (square feet)
- Table 4-4 European Laminate Flooring Factory Shipments By Market, 2005-2013 (square feet): Western Europe, Eastern Europe, North America, South America, Asia, And Other Areas
- Table 4-5 Percent Of European Laminate Flooring Factory Shipments By Market, 2005-2013 (percent): Western Europe, Eastern Europe, North America, South America, Asia, And Other Areas
- Table 4-6 Mohawk's Unilin Segment Sales And Profit Trends, 2006-2014 (dollars and percent)
- Table 4-7 Chinese Laminate Flooring Production, 2004-2015 (square feet)
- Table 4-8 Annual Production Capacity Of Select Chinese Laminate Flooring Manufacturers, 2014 (square feet)
- Table 4-9 Laminate Flooring Licensees Of Unilin Technologies And Välinge, 2015
- Table 4-10 List Of CARB Approved Third Party Certifiers, December 2014
- SECTION 5 U.S. END-USE MARKETS AND DISTRIBUTION CHANNELS
- Summary Of Major Findings
- Residential Replacement Market
- Retail Sales Trends
- Home Center Channel
- Lumber Liquidators Sales Trends
- Specialty Floor Coverings Retailers
- New Residential Construction Market
- Commercial Markets
- Table 5-1 U.S. Laminate Flooring Retail Sales By Channel, 2002-2014 (dollars): Specialty Floor Coverings Stores, Home Centers, Home Depot, Lowe's, Lumber Liquidators, And Others
- Table 5-2 Number Of U.S. Outlets Selling Laminate Flooring By Type Of Channel And Average Sales Per Outlet, 2002-2014 (number and dollars): Specialty Floor Coverings Stores, Home Centers, Home Depot, Lowe's, Lumber Liquidators, And Others
- Table 5-3 U.S. Monthly Specialty Floor Coverings Stores Sales Growth, 2011-2015 (percent)
- Table 5-4 Lumber Liquidators Laminate Flooring Sales, 2006-2014 (dollars)
- Table 5-5 Number Of U.S. Home Depot And Lowe’s Home Centers And Lumber Liquidators Stores By State, 2011 And 2014 (number)
- Table 5-6 Number Of U.S. Floor Coverings Stores By Region And State, 2007-2013 (numbers and dollars)
- Table 5-7 U.S. Laminate Flooring Purchases By End-Use Market, 1997-2014 (dollars): Residential Replacement, Builders, And Commercial
- Table 5-8 Percent Distribution Of Laminate Flooring Purchases By End-Use Market, 1997-2014 (dollars): Residential Replacement, Builders, And Commercial
- SECTION 6 FACTORS AFFECTING U.S. LAMINATE FLOORING DEMAND
- Summary Of Major Findings
- Residential Hard Surface Flooring Market
- Residential Remodeling And Replacement Market
- New Residential Market
- Commercial Markets
- Table 6-1 U.S. Household Spending On Hard Surface Flooring And Installation, And Percent Spent By Homeowners And Renters And Material And Installation And Material Only, 1997-2014 (dollars and percent)
- Table 6-2 U.S. Household Spending On Hard Surface Flooring And Installation By Demographic Characteristic, 2007-2013 (dollars): Household Income, Age Of Household Head, Size Of Household, And Region
- Table 6-3 Number Of U.S. Homeowner Hard Surface Replacement Jobs And Average Spending Per Job, 2001-2014 (number)
- Table 6-4 U.S. Spending On Building Construction, 1987-2015 (dollars): Total Buildings, Residential Buildings, And Nonresidential Buildings
- Table 6-5 Percent Of U.S. Households Purchasing A New Or Existing Housing Unit, 1992-2015 (number, percent, and dollars): Total Households, Total Housing Demand, Percent Households Purchasing, Interest Rates, And Average Value Per Existing Home Sold
- Table 6-6 New U.S. Privately Owned Housing Units Started And By Type Of Structure, 1980-2015 (number): Total Starts; In Structures With 1 Unit, 2 To 4 Units, And 5 Units Or More
- Table 6-7 Monthly New Private U.S. Housing Units Authorized By 20,000
- Building Permit Places By Region, 2014 And 2015 (number)
- Table 6-8 New Privately Owned Housing Units Authorized By 20,000 Building Permit Places By Region And State, 2012-2014 (number)
- Table 6-9 Number Of U.S. New Housing Units Completed And Square Feet Built, 1997-2014 (number): Single-Family Homes, Multi-Family Housing Units, And Manufactured Homes
- Table 6-10 New U.S. Single-Family Houses Sold By Sales Price, 1990-2014 (number): Under $150,000, $150,000 To $199,999, $200,000 To $299,999, $300,000 To $499,999, And $500,000 And Over
- Table 6-11 Characteristics Of New U.S. Housing Units Affecting Floor Covering Product Demand, 1995-2013 (units): Region, Number Of Bathrooms, Number Of Bedrooms, Garages, And Number Of Stories; For Single-Family, Multi-Family Structures, And Mobile Homes
- Table 6-12 Average Size Per New U.S. Housing Unit Completed By Type Of Unit And Region, 2000-2014 (square feet): Single-Family Homes, Multi-Family Units, And Mobile Homes
- Table 6-13 Average Value Per New Single-Family House Sold And Average Value Per Square Foot, 1992-2015 (dollars)
- Table 6-14 U.S. Homes Closed By Eleven Leading Domestic Homebuilders, 2010-2014 (number)
- Table 6-15 U.S. Existing Home Sales By Region, 2007-2015 (number)
- Table 6-16 U.S. Home Mortgage Interest Rates And Personal Income, 1982-2015 (percent and dollars)
- Table 6-17 Distribution Of U.S. Households By Demographic Characteristic, 2006-2013 (percent): Household Income, Age Of Household Head, Household Size, Region, And Total Households
- Table 6-18 U.S. Spending On Nonresidential Building Construction Put In Place By Building Type, 2010-2014 (dollars): Lodging, Office, Commercial, Healthcare, Educational, Religious, Public Safety, Amusement And Recreation, And Manufacturing
- SECTION 7 COMPANY PROFILES
- Abet, Inc.
- Laminate Flooring Products
- Manufacturing And Distribution
- Alsapan
- Flooring Divisions
- Ark Floors, Inc
- Laminate Flooring Products
- Armstrong World Industries
- Laminate Flooring Products
- Sales Trends And Market Share
- Asia Timber Products Group
- Laminate Flooring Products And Manufacturing
- Beaulieu International Group
- BerryAlloc Laminate Flooring
- BHK
- Laminate Flooring Products
- BKR Building Products LLC
- Laminate Flooring Products
- Manufacturing And Distribution
- BuildDirect
- Laminate Flooring Products And Distribution
- Chinafloors
- Laminate Flooring Products
- Manufacturing And Distribution
- Clarion Laminates, LLC
- Laminate Flooring Manufacturing And Distribution
- Classen Gruppe
- Laminate Flooring Manufacturing And Products
- North American Sales Division
- Der International Flooring Co. Ltd
- Laminate Flooring Production And Sales
- EGGER Retail Products GmbH
- Laminate Products And Markets
- Elegant Living Corp
- Laminate Flooring Products And Manufacturing
- Eternity Floors
- Laminate Flooring
- Faus International Flooring S.L.V.
- Laminate Flooring Products
- New Corporate Structure
- GTP International Ltd
- Laminate Flooring Products And Distribution
- Hamberger Industriewerke GmbH
- Laminate Flooring Products And Sales
- Home Legend
- Wood Flooring Products
- Jiangsu Kentier Wood Co. Ltd.
- Laminate Flooring Products And Manufacturing
- Kaindl Flooring GmbH
- Laminate Flooring Products And Sales
- Kronoflooring GmbH
- Laminate Flooring Products And Sales
- Kronotex GmbH & Co. KG
- KronoGroup Parent
- Kronotex USA
- Lamett USA
- Laminate Flooring
- Lumber Liquidators, Inc.
- Laminate Flooring Products And Sales
- Distribution And Store Network
- Formaldehyde Levels Lawsuit
- Mannington Mills, Inc.
- Laminate Flooring Products
- Sales And Market Share
- Meisterwerke Schulte GmbH
- Meister Laminate Flooring
- Mohawk Industries, Inc.
- Laminate Flooring Products
- Unilin Segment Manufacturing And Distribution
- Patent Issues And Licensing Agreements
- Sales Trends And Market Share
- Power Dekor Group Co. Ltd
- Laminate Flooring Products And Manufacturing
- Q.E.P. Co., Inc
- Faus USA Acquisition
- Laminate Flooring Products
- Robina Flooring
- Laminate Flooring Products And Manufacturing
- Robina Floors
- Shaw Industries, Inc.
- Laminate Flooring Products
- Sales Trends And Market Share
- Tarkett SA
- Laminate Flooring Products And Sales
- Tarkett North America
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