LVT & Other Resilient Flooring
SUMMARY OF MAJOR FINDINGS
U.S. resilient flooring sales increased sharply over the past few years as luxury vinyl tile (including WPC and SPC) made significant inroads in the U.S. floor coverings market. During 2018, LVT sales are estimated to increase by 29.5% in dollars and could account for 11.6% of total U.S. floor coverings sales. Strong gains has allowed LVT and other resilient flooring to regain share lost to other hard surface flooring with the introduction of ceramic tile planks, engineered wood flooring, and laminate flooring. LVT manufacturers are taking back share by offering improved flexible and plank products, waterproof characteristics, and improved acoustics. U.S. manufacturers have made significant investments in new U.S. LVT production capacity; however, soaring demand has resulted in Chinese manufacturers capturing some two-thirds of U.S. sales. U.S. investment in additional production capacity could accelerate with the threat of new tariffs on products sourced from China. This Catalina Report investigates company strategies on sourcing, product innovations, and pricing to gain a competitive edge.
LVT AND OTHER RESILIENT FLOORING SALES TRENDS
Catalina Research has uncovered these trends in our 159-page in-depth analysis of the global LVT and other resilient flooring market. U.S. shipments, exports, imports, and price trends are evaluated for luxury vinyl tile (LVT), VCT, sheet vinyl products, rubber flooring, linoleum, cork flooring and other flooring materials. Data is provided on a dollar and unit basis. Catalina also reviews product innovations such as WPC and SPC to determine the future of this market. Import data analyzes shipments of foreign-sourced products by major country of origin and their share of the U.S. market. Export data analyzes foreign sales by major country of destination. Catalina also investigated global demand.
END-USE MARKET PURCHASES AND DISTRIBUTION
The report’s end-use market analysis provides executives with the growing sales opportunities in residential, nonresidential, and transportation equipment markets. Residential markets are further divided into new construction, residential remodeling, and manufactured housing markets. Nonresidential markets are segmented into new construction and commercial contract purchasers. Catalina used these data trends to calculate LVT and other resilient flooring’s share of total residential and nonresidential flooring markets. Residential and nonresidential sales are further segmented by product type. Retail sales are provided by channel.
FACTORS AFFECTING DEMAND
End-use market trends are correlated with U.S. housing demand, nonresidential construction spending, mortgage interest rates, and other housing and economic indicators to uncover the factors affecting demand, and provide insights into the direction of domestic demand in 2019 and beyond.
PROFIT MARGINS AND THE COMPETITIVE ENVIRONMENT
In addition, Catalina Research examined the cost structure and profitability of U.S. resilient flooring plants. Data trends are compiled for material, labor, and capital inputs. As part of this analysis, Catalina profiled 13 U.S. manufactures and marketers, and compiled company LVT and other resilient flooring sales. Catalina used this information to calculate global and U. S. market shares of the leading competitors. Company profiles cover product lines, manufacturing and distribution, capital investments, acquisitions, and new products. Executives are urged to review the growth- and profit-oriented strategies of leading worldwide LVT and other resilient flooring manufacturers and compare their company’s own performance to the industry averages.
WORLD LVT AND OTHER RESILIENT FLOORING MARKET
The global LVT and other resilient flooring market is investigated as well. As part of this analysis, plastic flooring exports are tracked. The report includes Chinese- and Korean- made plastic flooring exports by major country of destination. Global market shares are calculated for 18 leading manufacturers.
- SECTION 1
- LVT AND OTHER RESILIENT FLOORING INDUSTRY TRENDS
- Executive Summary
- U.S. Resilient Flooring Sales And Share Of Floor Coverings Market
- LVT and Other Resilient Flooring Market Trends
- LVT Technologies Driving Demand
- Rigid Core Versus Flexible LVT Sales
- Source of Supply and Domestic Production Capacity
- End-Use Markets and Distribution Channels
- Domestic Plant Profitability and Cost Structure
- Competitive Environment
- Market Outlook
- Table 1-1
- Value Of Total U.S. Resilient Floor Coverings Sales And Share Of Total U.S. Floor Coverings Sales, 1992-2023 (dollars)
- Figure 1-1
- Value Of Total U.S. Resilient Floor Covering Sales, 2003-2023 (dollars)
- Table 1-2
- Quantity Total U.S. Resilient Floor Coverings Sales And Share Of Total U.S. Floor Coverings Sales, 1992-2023 (square feet)
- Table 1-3
- Value of U.S. Resilient Floor Coverings Sales By Product Type, 2007 – 2023 (dollars): Luxury Vinyl Tile, Other Vinyl Tile, Sheet Vinyl, and Other Resilient Flooring
- Table 1-4
- Quantity U.S. Resilient Floor Coverings Sales By Product Type, 2007-2023 (square feet): Luxury Vinyl Tile, Other Vinyl Tile, Sheet Vinyl, and Other Resilient Flooring
- Figure 1-2
- Quantity U.S. Resilient Floor Covering Sales By Product Sector, 2018 (square feet): LVT, VCT, Sheet Vinyl, Other Plastics, Rubber, Linoleum and Cork
- Table 1-5
- Percent Distribution of U.S Resilient Floor Coverings Sales By Product Type, 2007-2023 (percent): Luxury Vinyl Tile, Other Vinyl Tile, Sheet Vinyl, and Other Resilient Floors
- Table 1-6
- U.S. Average Value Per Square Foot Of Resilient Floor Coverings Sold And By Material, 2007-2023 (dollars): Luxury Vinyl Tile, Other Vinyl Tile, Sheet Vinyl, and Other Resilient flooring
- Table 1-7
- U.S. Resilient Flooring Sources Of Supply By Major Country Of Origin, 2012-2018 (dollars)
- Table 1-8
- U.S. Source Of Supply By Major Country of Origin For Luxury Vinyl Tile And Sheet Vinyl, 2018 (dollars)
- Scope And Methodology
- SECTION 2
- U.S. RESILIENT FLOORING SOURCE OF SUPPLY: US SHIPMENTS VERSUS IMPORTS
- Summary Of Major Findings
- U.S. Shipments
- Import Shipments and Penetration Levels
- U.S. Versus Foreign-Made Flooring Price Comparison
- Tariff Situation
- Luxury Vinyl Tile Source of Supply
- Other Vinyl Tile
- Sheet Vinyl
- Other Resilient Flooring
- Table 2-1
- Value Of U.S. Resilient Floor Coverings Shipments By Product Type, 2007-2023 (dollars): Luxury Vinyl tile, Other Vinyl Tile, Sheet Vinyl, and Other Resilient Flooring
- Table 2-2
- Quantity Of U.S. Resilient Floor Coverings Shipments By Product Type, 2007-2023 (square feet): Vinyl Tile, Other Vinyl Tile, Sheet Vinyl, and Other Resilient Flooring
- Table 2-3
- U.S. Resilient Floor Coverings Imports, 1997-2023 (dollars andsquare feet)
- Table 2-4
- Value Of U.S. Resilient Floor Coverings Imports By Product Type, 2007-2023 (dollars): Luxury Vinyl Tile, Other Vinyl Tile, Sheet Vinyl, and Other Resilient Flooring
- Table 2-5
- Quantity U.S. Resilient Floor Coverings Import By Product Type, 2007-2023 (square feet): Luxury Vinyl Tile, Other Vinyl Tile, Sheet Vinyl, and Other Resilient Flooring
- Table 2-6
- Import’s Share of U.S. Sales By Product Type, 2007-2023 (percent): Luxury Vinyl Tile, Other Vinyl Tile, Sheet Vinyl, and Other Resilient Flooring
- Table 2-7
- Average Value Per Square Foot Of U.S. Shipped and Imported Resilient Floor Coverings And By Product Type, 2007-2023 (dollars): Total Resilient Flooring, Luxury Vinyl Tile, Other Vinyl Tile, Sheet Vinyl, and Other Resilient Flooring
- Table 2-8
- Growth of Average Value Per Square Foot Of U.S. Shipped And Imported Resilient Floor Coverings And By Product Type, 2007-2023 (percent): Total Resilient Flooring, Luxury Vinyl Tile, Other Vinyl Tile, Sheet Vinyl, and Other Resilient Flooring
- Table 2-9
- Value Of U.S. Resilient Floor Coverings For The Top Twelve Countries Of Origin, 2012-2018 (dollars)
- Table 2-10
- Value Of U.S. Resilient Flooring Product Imports, Insurance And Freight Costs, And Tariff Charges For The Top Five Countries Of Origin, 2012-2018 (dollars)
- Table 2-11
- U.S. Vinyl Tile Imports For The Top Ten Countries Of Origin, 2012-2018 (dollars and square feet)
- Table 2-12
- U.S. Sheet Vinyl Imports For The Top Ten Countries Of Origin, 2012-2018 (dollars and square feet)
- Table 2-13
- U.S. Luxury Vinyl Tile Supply By Major Country Of Origin, 2012-2018 (dollars and square feet)
- Table 2-14
- U.S. Non-Vinyl Plastic Flooring Imports For The Top Ten Countries Of Origin, 2012-2018 (dollars and square feet)
- Table 2-15
- U.S. Linoleum Imports For The Top Four Countries Of Origin, 2012-2018 (dollars and square feet)
- Table 2-16
- U.S. Cork Flooring Imports For The Top Four Countries Of Origin, 2012-2018 (dollars)
- Luxury Vinyl Tile Product Definitions And Characteristics
- SECTION 3
- U.S. END-USE MARKET PURCHASES AND DISTRIBUTION CHANNELS
- Summary Of Major Findings
- Residential Replacement Market
- Builder Market
- Commercial Markets
- Residential Versus Commercial LVT Sales
- Commercial Carpet Companies Enter the LVT Market
- Retail Distribution Channels
- Export Shipments
- Table 3-1
- U.S. Resilient Flooring Purchases By End-Use Market, 2007-2018 (dollars): New Residential, Residential Replacement, Non-Residential, and Transportation
- Table 3-2
- Percent Distribution Of U.S. Floor Coverings Purchases By End-Use Market, 2007-2018 (percent): New Residential, Residential Replacement, Non-Residential and Transportation
- Table 3-3
- Resilient Flooring’s Share Of Total U.S. Residential And Nonresidential Flooring Markets, 2007-2018 (percent)
- Table 3-4
- U.S. Resilient Flooring Quantity Sales By Market And Average Value Per Square Foot, 2007-2018 (square feet and dollars)
- Table 3-5
- U.S. Luxury Vinyl Tile Sales For Residential and Nonresidential Markets, 2007-2018 (dollars and square feet)
- Table 3-6
- Quantity Resilient Flooring Sales by Product by Market, 2018 (square feet): Residential and Nonresidential; Luxury Vinyl Tile, Sheet Vinyl, Vinyl Composite Tile, and Other Resilient Flooring
- Table 3-7
- U.S. Resilient Flooring Retail Sales, 1997-2018 (dollars)
- Table 3-8
- U.S. Resilient Flooring Retail Sales By Channel, 2007-2017 (dollars): Specialty Floor Stores, Home Centers, and Other Retailers
- Table 3-9
- U.S. Consumer Spending On Hard Surface Flooring And Number Of Replacement Jobs, 2007-2017 (dollars and number)
- Table 3-10
- U.S. Household Spending On Hard Surface Flooring And Installation By Demographic Characteristic, 2012-2016 (dollars): Income, Age, Size and Region
- Table 3-11
- Value Of U.S. Vinyl And Other Resilient Floor Coverings Exports, 1997-2023 (dollars and square feet)
- Table 3-12
- Value Of U.S. Resilient Floor Coverings Exports By Product Type, 2007-2023 (dollars): Vinyl Tile, Sheet Vinyl, and Other Resilient Flooring
- Table 3-13
- Quantity Of U.S. Resilient Floor Coverings Exports By Product Type, 2007-2023 (square feet): Vinyl Tile, Sheet Vinyl, and Other Resilient Flooring
- Table 3-14
- Average Value Per Square Foot Of Exported Resilient Floor Coverings And By Product Type, 2007-2023 (dollars): Vinyl Tile, Sheet Vinyl, and Other Resilient Flooring
- Table 3-15
- Value Of U.S. Resilient Floor Coverings Exports For The Top Fifteen Countries Of Destination, 2012-2018 (dollars)
- Table 3-16
- U.S. Vinyl Tile Exports For The Top Twelve Countries Of Destination,2012-2018 (dollars and square feet)
- Table 3-17
- U.S. Vinyl Sheet Exports For The Top Eleven Countries Of Destination, 2012-2018 (dollars and square feet)
- SECTION 4
- FACTORS AFFECTING U.S. RESILIENT FLOORING DEMAND
- Summary Of Major Findings
- Residential Replacement Market And Household Demographics
- Builder Market
- Manufactured Housing And Recreation Vehicle Markets
- Nonresidential Markets
- Table 4-1
- U.S. Spending On Building Construction, 1997-2018 (dollars): Residential and Non-Residential
- Table 4-2
- Percent Of U.S. Households Purchasing A New Or Existing Housing Unit, 1997-2018 (percent and dollars): Housing Demand, Percent Purchasing, Interest Rate, and Housing Prices
- Table 4-3
- Number of New Housing Units Completed and Square Feet Built, 1997-2018 (number and percent): Single Family, Multi-Family, and Manufactured Homes
- Table 4-4
- New U.S. Privately Owned Housing Units Started And By Type Of Structure, 1997-2018 (units)
- Table 4-5
- Monthly New Private U.S. Housing Units Authorized By Building Permit Issuing Places By Region, 2017 And 2018 (units)
- Table 4-6
- New Privately Owned Housing Units Authorized By 20,000 Building Permit Places By Region And State, 2012-2018 (number)
- Table 4-7
- New U.S. Single-Family Houses Sold By Sales Price, 1995-2018 (number)
- Table 4-8
- Average Value Per New Single-Family House Sold And Average Value Per Square Foot, 1997-2018 (dollars)
- Table 4-9
- U.S. Homes Closed By Ten Leading Domestic Homebuilders, 2014-2018 (number)
- Table 4-10
- U.S. Existing Home Sales By Region, 2007-2018 (number)
- Table 4-11
- Number Of Owner-Occupied Housing Units By Value By Region, 2011-2015 (units)
- Table 4-12
- U.S. Home Mortgage Interest Rates And Personal Income, 1997-2018 (percent and dollars)
- Table 4-13
- U.S. Spending On Nonresidential Building Construction Put In Place By Building Type, 2014-2018 (dollars)
- Table 4-14
- Value Of Private Nonresidential Building Construction Spending By Region, By Building Type, 2007-2016 (dollars): Lodging, Office, Commercial, Healthcare, Education, Religion, Amusement And Recreation, Manufacturing, And Total; Northeast, Midwest, South, And West
- Table 4-15
- Monthly U.S. Transportation Equipment Production Trends, 2016-2018 (index)
- SECTION 5
- U.S. RESILIENT FLOORING PLANT PROFITABILITY AND THE COMPETITIVE ENVIRONMENT
- Summary Of Major Findings
- Resilient Flooring Plant Cost Structure And Profitability
- Resilient Flooring Competitive Environment
- LVT Competitive Environment
- LVT Production Capacity and Plant Investments
- Table 5-1
- Number Of U.S. Resilient Flooring Plants, Plant Shipments, Facility Operative Ratios, and Gross Profit Margins, 2007-2017 (numbers, dollars and percent)
- Table 5-2
- Monthly U.S. Producer Price Index For Plastic Resins, 2016-2018 (index)
- Table 5-3
- U.S. Resilient Flooring Plant Capital Expenditures, 2007-2018 (dollars)
- Table 5-4
- Share Of U.S. Resilient Flooring Supply For The Top Seven Manufacturers, 2017 (percent)
- Table 5-5
- Share Of U.S. Luxury Vinyl Tile Supply For The Top Eight Suppliers, 2017 (percent)
- Table 5-6
- Resilient Flooring Sales And Profit Margins For Armstrong, 2013-2018 (dollars and percent)
- SECTION 6
- WORLD RESILIENT FLOORING MARKET TRENDS
- World Resilient Flooring Market Trends
- World LVT Market Trends and Share of Global Sales
- Leading Supply Countries
- Leading World Manufacturers
- Table 6-1
- World Resilient Floor Coverings Sales, 2007-2023 (dollarsand square feet)
- Table 6-2
- World Luxury Vinyl Tile Sales, 2012 – 2023 (dollars andsquare feet)
- Table 6-3
- LVT’s Share Of World Resilient Floor Covering Sales And U.S. Share of World Markets, 2012-2023 (percent)
- Table 6-4
- World Plastic Floor Coverings Exports And By The Top Five Countries Of Origin, 2013-2017 (dollars)
- Table 6-5
- Chinese Plastic Floor Coverings Exports By Major Country Of Destination, 2013-2017 (dollars)
- Table 6-6
- South Korean Plastic Floor Coverings Exports By Major Country Of Destination, 2013-2017 (dollars)
- Table 6-7
- Share Of World Resilient Flooring Sales For Eighteen Leading Manufacturers, 2017 (percent)
- Table 6-8
- Unilin Technologies LVT And Other Resilient Floor Covering Licenses, 2018
- Table 6-9
- Välinge LVT And Other Resilient Floor Covering Licenses, 2018
- SECTION 7
- PROFILES AND RECENT DEVELOPMENTS OF LEADING U.S. MANUFACTURERS AND MARKETERS
- Armstrong Flooring, Inc.
- Resilient Flooring Product Segment
- Sales and Profit Trends
- Market Shares
- Congoleum Corp.
- Floor Coverings Products
- Manufacturing and Market Share
- Creative Flooring Solutions
- Luxury Vinyl Tile Products
- Expansion Plans and Capacity
- Market Shares
- EarthWerks
- Luxury Vinyl Tile Products
- Interface, Inc.
- Modular Resilient Flooring
- nora Acquisition
- Karndean Design Flooring
- Flooring Products and Market Share
- Mannington Mills, Inc.
- Vinyl Flooring Products
- Rubber Flooring Products
- Sales And Market Share
- Metroflor
- Resilient Flooring Products
- Manufacturing and Distribution
- Sales and Market Share
- Mohawk Industries, Inc.
- Resilient Flooring Products
- Manufacturing and Distribution
- Unilin Technologies
- Market Shares
- Novalis Innovative Flooring
- Resilient Flooring Products
- Manufacturing And Marketing
- Nox Corp.
- Luxury Vinyl Tile Products and Manufacturing
- Shaw Industries, Inc.
- Resilient Flooring Products
- LVT/WPC Manufacturing
- Sales and Market Share
- Tarkett SA
- Tarkett North America Resilient Flooring Products
- North American LVT Manufacturing
- Sales And Market Share
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