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LVT & Other Resilient Flooring

LVT & Other Resilient Flooring

SUMMARY OF MAJOR FINDINGS

U.S. resilient flooring sales increased sharply over the past few years as luxury vinyl tile (including WPC and SPC) made significant inroads in the U.S. floor coverings market. During 2018, LVT sales are estimated to increase by 29.5% in dollars and could account for 11.6% of total U.S. floor coverings sales. Strong gains has allowed LVT and other resilient flooring to regain share lost to other hard surface flooring with the introduction of ceramic tile planks, engineered wood flooring, and laminate flooring. LVT manufacturers are taking back share by offering improved flexible and plank products, waterproof characteristics, and improved acoustics. U.S. manufacturers have made significant investments in new U.S. LVT production capacity; however, soaring demand has resulted in Chinese manufacturers capturing some two-thirds of U.S. sales. U.S. investment in additional production capacity could accelerate with the threat of new tariffs on products sourced from China. This Catalina Report investigates company strategies on sourcing, product innovations, and pricing to gain a competitive edge.

LVT AND OTHER RESILIENT FLOORING SALES TRENDS

Catalina Research has uncovered these trends in our 159-page in-depth analysis of the global LVT and other resilient flooring market. U.S. shipments, exports, imports, and price trends are evaluated for luxury vinyl tile (LVT), VCT, sheet vinyl products, rubber flooring, linoleum, cork flooring and other flooring materials. Data is provided on a dollar and unit basis. Catalina also reviews product innovations such as WPC and SPC to determine the future of this market. Import data analyzes shipments of foreign-sourced products by major country of origin and their share of the U.S. market. Export data analyzes foreign sales by major country of destination. Catalina also investigated global demand.

END-USE MARKET PURCHASES AND DISTRIBUTION

The report’s end-use market analysis provides executives with the growing sales opportunities in residential, nonresidential, and transportation equipment markets. Residential markets are further divided into new construction, residential remodeling, and manufactured housing markets. Nonresidential markets are segmented into new construction and commercial contract purchasers. Catalina used these data trends to calculate LVT and other resilient flooring’s share of total residential and nonresidential flooring markets. Residential and nonresidential sales are further segmented by product type. Retail sales are provided by channel.

FACTORS AFFECTING DEMAND

End-use market trends are correlated with U.S. housing demand, nonresidential construction spending, mortgage interest rates, and other housing and economic indicators to uncover the factors affecting demand, and provide insights into the direction of domestic demand in 2019 and beyond.

PROFIT MARGINS AND THE COMPETITIVE ENVIRONMENT

In addition, Catalina Research examined the cost structure and profitability of U.S. resilient flooring plants. Data trends are compiled for material, labor, and capital inputs. As part of this analysis, Catalina profiled 13 U.S. manufactures and marketers, and compiled company LVT and other resilient flooring sales. Catalina used this information to calculate global and U. S. market shares of the leading competitors. Company profiles cover product lines, manufacturing and distribution, capital investments, acquisitions, and new products. Executives are urged to review the growth- and profit-oriented strategies of leading worldwide LVT and other resilient flooring manufacturers and compare their company’s own performance to the industry averages.

WORLD LVT AND OTHER RESILIENT FLOORING MARKET

The global LVT and other resilient flooring market is investigated as well. As part of this analysis, plastic flooring exports are tracked. The report includes Chinese- and Korean- made plastic flooring exports by major country of destination. Global market shares are calculated for 18 leading manufacturers.


SECTION 1
LVT AND OTHER RESILIENT FLOORING INDUSTRY TRENDS
Executive Summary
U.S. Resilient Flooring Sales And Share Of Floor Coverings Market
LVT and Other Resilient Flooring Market Trends
LVT Technologies Driving Demand
Rigid Core Versus Flexible LVT Sales
Source of Supply and Domestic Production Capacity
End-Use Markets and Distribution Channels
Domestic Plant Profitability and Cost Structure
Competitive Environment
Market Outlook
Table 1-1
Value Of Total U.S. Resilient Floor Coverings Sales And Share Of Total U.S. Floor Coverings Sales, 1992-2023 (dollars)
Figure 1-1
Value Of Total U.S. Resilient Floor Covering Sales, 2003-2023 (dollars)
Table 1-2
Quantity Total U.S. Resilient Floor Coverings Sales And Share Of Total U.S. Floor Coverings Sales, 1992-2023 (square feet)
Table 1-3
Value of U.S. Resilient Floor Coverings Sales By Product Type, 2007 – 2023 (dollars): Luxury Vinyl Tile, Other Vinyl Tile, Sheet Vinyl, and Other Resilient Flooring
Table 1-4
Quantity U.S. Resilient Floor Coverings Sales By Product Type, 2007-2023 (square feet): Luxury Vinyl Tile, Other Vinyl Tile, Sheet Vinyl, and Other Resilient Flooring
Figure 1-2
Quantity U.S. Resilient Floor Covering Sales By Product Sector, 2018 (square feet): LVT, VCT, Sheet Vinyl, Other Plastics, Rubber, Linoleum and Cork
Table 1-5
Percent Distribution of U.S Resilient Floor Coverings Sales By Product Type, 2007-2023 (percent): Luxury Vinyl Tile, Other Vinyl Tile, Sheet Vinyl, and Other Resilient Floors
Table 1-6
U.S. Average Value Per Square Foot Of Resilient Floor Coverings Sold And By Material, 2007-2023 (dollars): Luxury Vinyl Tile, Other Vinyl Tile, Sheet Vinyl, and Other Resilient flooring
Table 1-7
U.S. Resilient Flooring Sources Of Supply By Major Country Of Origin, 2012-2018 (dollars)
Table 1-8
U.S. Source Of Supply By Major Country of Origin For Luxury Vinyl Tile And Sheet Vinyl, 2018 (dollars)
Scope And Methodology
SECTION 2
U.S. RESILIENT FLOORING SOURCE OF SUPPLY: US SHIPMENTS VERSUS IMPORTS
Summary Of Major Findings
U.S. Shipments
Import Shipments and Penetration Levels
U.S. Versus Foreign-Made Flooring Price Comparison
Tariff Situation
Luxury Vinyl Tile Source of Supply
Other Vinyl Tile
Sheet Vinyl
Other Resilient Flooring
Table 2-1
Value Of U.S. Resilient Floor Coverings Shipments By Product Type, 2007-2023 (dollars): Luxury Vinyl tile, Other Vinyl Tile, Sheet Vinyl, and Other Resilient Flooring
Table 2-2
Quantity Of U.S. Resilient Floor Coverings Shipments By Product Type, 2007-2023 (square feet): Vinyl Tile, Other Vinyl Tile, Sheet Vinyl, and Other Resilient Flooring
Table 2-3
U.S. Resilient Floor Coverings Imports, 1997-2023 (dollars andsquare feet)
Table 2-4
Value Of U.S. Resilient Floor Coverings Imports By Product Type, 2007-2023 (dollars): Luxury Vinyl Tile, Other Vinyl Tile, Sheet Vinyl, and Other Resilient Flooring
Table 2-5
Quantity U.S. Resilient Floor Coverings Import By Product Type, 2007-2023 (square feet): Luxury Vinyl Tile, Other Vinyl Tile, Sheet Vinyl, and Other Resilient Flooring
Table 2-6
Import’s Share of U.S. Sales By Product Type, 2007-2023 (percent): Luxury Vinyl Tile, Other Vinyl Tile, Sheet Vinyl, and Other Resilient Flooring
Table 2-7
Average Value Per Square Foot Of U.S. Shipped and Imported Resilient Floor Coverings And By Product Type, 2007-2023 (dollars): Total Resilient Flooring, Luxury Vinyl Tile, Other Vinyl Tile, Sheet Vinyl, and Other Resilient Flooring
Table 2-8
Growth of Average Value Per Square Foot Of U.S. Shipped And Imported Resilient Floor Coverings And By Product Type, 2007-2023 (percent): Total Resilient Flooring, Luxury Vinyl Tile, Other Vinyl Tile, Sheet Vinyl, and Other Resilient Flooring
Table 2-9
Value Of U.S. Resilient Floor Coverings For The Top Twelve Countries Of Origin, 2012-2018 (dollars)
Table 2-10
Value Of U.S. Resilient Flooring Product Imports, Insurance And Freight Costs, And Tariff Charges For The Top Five Countries Of Origin, 2012-2018 (dollars)
Table 2-11
U.S. Vinyl Tile Imports For The Top Ten Countries Of Origin, 2012-2018 (dollars and square feet)
Table 2-12
U.S. Sheet Vinyl Imports For The Top Ten Countries Of Origin, 2012-2018 (dollars and square feet)
Table 2-13
U.S. Luxury Vinyl Tile Supply By Major Country Of Origin, 2012-2018 (dollars and square feet)
Table 2-14
U.S. Non-Vinyl Plastic Flooring Imports For The Top Ten Countries Of Origin, 2012-2018 (dollars and square feet)
Table 2-15
U.S. Linoleum Imports For The Top Four Countries Of Origin, 2012-2018 (dollars and square feet)
Table 2-16
U.S. Cork Flooring Imports For The Top Four Countries Of Origin, 2012-2018 (dollars)
Luxury Vinyl Tile Product Definitions And Characteristics
SECTION 3
U.S. END-USE MARKET PURCHASES AND DISTRIBUTION CHANNELS
Summary Of Major Findings
Residential Replacement Market
Builder Market
Commercial Markets
Residential Versus Commercial LVT Sales
Commercial Carpet Companies Enter the LVT Market
Retail Distribution Channels
Export Shipments
Table 3-1
U.S. Resilient Flooring Purchases By End-Use Market, 2007-2018 (dollars): New Residential, Residential Replacement, Non-Residential, and Transportation
Table 3-2
Percent Distribution Of U.S. Floor Coverings Purchases By End-Use Market, 2007-2018 (percent): New Residential, Residential Replacement, Non-Residential and Transportation
Table 3-3
Resilient Flooring’s Share Of Total U.S. Residential And Nonresidential Flooring Markets, 2007-2018 (percent)
Table 3-4
U.S. Resilient Flooring Quantity Sales By Market And Average Value Per Square Foot, 2007-2018 (square feet and dollars)
Table 3-5
U.S. Luxury Vinyl Tile Sales For Residential and Nonresidential Markets, 2007-2018 (dollars and square feet)
Table 3-6
Quantity Resilient Flooring Sales by Product by Market, 2018 (square feet): Residential and Nonresidential; Luxury Vinyl Tile, Sheet Vinyl, Vinyl Composite Tile, and Other Resilient Flooring
Table 3-7
U.S. Resilient Flooring Retail Sales, 1997-2018 (dollars)
Table 3-8
U.S. Resilient Flooring Retail Sales By Channel, 2007-2017 (dollars): Specialty Floor Stores, Home Centers, and Other Retailers
Table 3-9
U.S. Consumer Spending On Hard Surface Flooring And Number Of Replacement Jobs, 2007-2017 (dollars and number)
Table 3-10
U.S. Household Spending On Hard Surface Flooring And Installation By Demographic Characteristic, 2012-2016 (dollars): Income, Age, Size and Region
Table 3-11
Value Of U.S. Vinyl And Other Resilient Floor Coverings Exports, 1997-2023 (dollars and square feet)
Table 3-12
Value Of U.S. Resilient Floor Coverings Exports By Product Type, 2007-2023 (dollars): Vinyl Tile, Sheet Vinyl, and Other Resilient Flooring
Table 3-13
Quantity Of U.S. Resilient Floor Coverings Exports By Product Type, 2007-2023 (square feet): Vinyl Tile, Sheet Vinyl, and Other Resilient Flooring
Table 3-14
Average Value Per Square Foot Of Exported Resilient Floor Coverings And By Product Type, 2007-2023 (dollars): Vinyl Tile, Sheet Vinyl, and Other Resilient Flooring
Table 3-15
Value Of U.S. Resilient Floor Coverings Exports For The Top Fifteen Countries Of Destination, 2012-2018 (dollars)
Table 3-16
U.S. Vinyl Tile Exports For The Top Twelve Countries Of Destination,2012-2018 (dollars and square feet)
Table 3-17
U.S. Vinyl Sheet Exports For The Top Eleven Countries Of Destination, 2012-2018 (dollars and square feet)
SECTION 4
FACTORS AFFECTING U.S. RESILIENT FLOORING DEMAND
Summary Of Major Findings
Residential Replacement Market And Household Demographics
Builder Market
Manufactured Housing And Recreation Vehicle Markets
Nonresidential Markets
Table 4-1
U.S. Spending On Building Construction, 1997-2018 (dollars): Residential and Non-Residential
Table 4-2
Percent Of U.S. Households Purchasing A New Or Existing Housing Unit, 1997-2018 (percent and dollars): Housing Demand, Percent Purchasing, Interest Rate, and Housing Prices
Table 4-3
Number of New Housing Units Completed and Square Feet Built, 1997-2018 (number and percent): Single Family, Multi-Family, and Manufactured Homes
Table 4-4
New U.S. Privately Owned Housing Units Started And By Type Of Structure, 1997-2018 (units)
Table 4-5
Monthly New Private U.S. Housing Units Authorized By Building Permit Issuing Places By Region, 2017 And 2018 (units)
Table 4-6
New Privately Owned Housing Units Authorized By 20,000 Building Permit Places By Region And State, 2012-2018 (number)
Table 4-7
New U.S. Single-Family Houses Sold By Sales Price, 1995-2018 (number)
Table 4-8
Average Value Per New Single-Family House Sold And Average Value Per Square Foot, 1997-2018 (dollars)
Table 4-9
U.S. Homes Closed By Ten Leading Domestic Homebuilders, 2014-2018 (number)
Table 4-10
U.S. Existing Home Sales By Region, 2007-2018 (number)
Table 4-11
Number Of Owner-Occupied Housing Units By Value By Region, 2011-2015 (units)
Table 4-12
U.S. Home Mortgage Interest Rates And Personal Income, 1997-2018 (percent and dollars)
Table 4-13
U.S. Spending On Nonresidential Building Construction Put In Place By Building Type, 2014-2018 (dollars)
Table 4-14
Value Of Private Nonresidential Building Construction Spending By Region, By Building Type, 2007-2016 (dollars): Lodging, Office, Commercial, Healthcare, Education, Religion, Amusement And Recreation, Manufacturing, And Total; Northeast, Midwest, South, And West
Table 4-15
Monthly U.S. Transportation Equipment Production Trends, 2016-2018 (index)
SECTION 5
U.S. RESILIENT FLOORING PLANT PROFITABILITY AND THE COMPETITIVE ENVIRONMENT
Summary Of Major Findings
Resilient Flooring Plant Cost Structure And Profitability
Resilient Flooring Competitive Environment
LVT Competitive Environment
LVT Production Capacity and Plant Investments
Table 5-1
Number Of U.S. Resilient Flooring Plants, Plant Shipments, Facility Operative Ratios, and Gross Profit Margins, 2007-2017 (numbers, dollars and percent)
Table 5-2
Monthly U.S. Producer Price Index For Plastic Resins, 2016-2018 (index)
Table 5-3
U.S. Resilient Flooring Plant Capital Expenditures, 2007-2018 (dollars)
Table 5-4
Share Of U.S. Resilient Flooring Supply For The Top Seven Manufacturers, 2017 (percent)
Table 5-5
Share Of U.S. Luxury Vinyl Tile Supply For The Top Eight Suppliers, 2017 (percent)
Table 5-6
Resilient Flooring Sales And Profit Margins For Armstrong, 2013-2018 (dollars and percent)
SECTION 6
WORLD RESILIENT FLOORING MARKET TRENDS
World Resilient Flooring Market Trends
World LVT Market Trends and Share of Global Sales
Leading Supply Countries
Leading World Manufacturers
Table 6-1
World Resilient Floor Coverings Sales, 2007-2023 (dollarsand square feet)
Table 6-2
World Luxury Vinyl Tile Sales, 2012 – 2023 (dollars andsquare feet)
Table 6-3
LVT’s Share Of World Resilient Floor Covering Sales And U.S. Share of World Markets, 2012-2023 (percent)
Table 6-4
World Plastic Floor Coverings Exports And By The Top Five Countries Of Origin, 2013-2017 (dollars)
Table 6-5
Chinese Plastic Floor Coverings Exports By Major Country Of Destination, 2013-2017 (dollars)
Table 6-6
South Korean Plastic Floor Coverings Exports By Major Country Of Destination, 2013-2017 (dollars)
Table 6-7
Share Of World Resilient Flooring Sales For Eighteen Leading Manufacturers, 2017 (percent)
Table 6-8
Unilin Technologies LVT And Other Resilient Floor Covering Licenses, 2018
Table 6-9
Välinge LVT And Other Resilient Floor Covering Licenses, 2018
SECTION 7
PROFILES AND RECENT DEVELOPMENTS OF LEADING U.S. MANUFACTURERS AND MARKETERS
Armstrong Flooring, Inc.
Resilient Flooring Product Segment
Sales and Profit Trends
Market Shares
Congoleum Corp.
Floor Coverings Products
Manufacturing and Market Share
Creative Flooring Solutions
Luxury Vinyl Tile Products
Expansion Plans and Capacity
Market Shares
EarthWerks
Luxury Vinyl Tile Products
Interface, Inc.
Modular Resilient Flooring
nora Acquisition
Karndean Design Flooring
Flooring Products and Market Share
Mannington Mills, Inc.
Vinyl Flooring Products
Rubber Flooring Products
Sales And Market Share
Metroflor
Resilient Flooring Products
Manufacturing and Distribution
Sales and Market Share
Mohawk Industries, Inc.
Resilient Flooring Products
Manufacturing and Distribution
Unilin Technologies
Market Shares
Novalis Innovative Flooring
Resilient Flooring Products
Manufacturing And Marketing
Nox Corp.
Luxury Vinyl Tile Products and Manufacturing
Shaw Industries, Inc.
Resilient Flooring Products
LVT/WPC Manufacturing
Sales and Market Share
Tarkett SA
Tarkett North America Resilient Flooring Products
North American LVT Manufacturing
Sales And Market Share

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