Floor Coverings Distribution Channels And Regional Markets
SUMMARY OF MAJOR FINDINGS
The U.S. installed floor coverings market is estimated to have increased by 3.9% in 2014 to $60.1 billion. Growth, however, slowed over the past year along with the decline in existing home sales. This caused residential replacement sales to level off. The builder market continued to lead industry growth as the multi-family housing market surged. The commercial market strengthened as private construction spending finally began to recover. Commercial market sales are forecast to be the industry growth sector over the next five years. Distributor sales will benefit from the recovery in the commercial market as well as rising sales to builders. Consumers continue to turn to value-priced chains to satisfy their increasing preference for hard surface flooring. Home centers and value-priced hard surface flooring chains gained share as a result of this trend. On the other hand, specialty floor coverings stores continue to lose ground and are increasingly members of buying groups and franchise systems to better compete with the value chains. In 2015, the strongest growing markets could be in the Northeast and North Central regions.
FLOORING DISTRIBUTION CHANNEL TRENDS
Catalina Research has uncovered these trends in our 218-page report on U.S. floor coverings distribution channels and regional markets. This Catalina Research report provides an in-depth look at “Who Sells What to Whom and Where”. The report analyzes the flow of goods from manufacturers, distributors, and retailers to the final customers. Sales are provided in final end-user dollars on an installed basis. A similar analysis was done for soft surface and hard surface flooring. Separate sections investigate the channels utilized by the consumer, builder, and commercial markets, as well as household purchaser demographics. Separate sections analyze the retailer, distributor, and contractor businesses for the total U.S. and by region and state. Catalina compiled information on leading manufacturer, distributor, and retailer strategies to sell flooring to end-users and calculate the market shares of the leading retailers and distributors.
END-USE MARKET ANALYSIS AND CONSUMER DEMOGRAPHICS
Separate sections analyze floor coverings spending trends for residential replacement, builder, and commercial markets. Sales are provided for soft and hard surface flooring for each market. Consumer soft surface flooring spending is also segmented into wall-to-wall carpet installations and area rug purchases. In addition, consumer purchases are analyzed by demographic- income, age, size, and region. Replacement flooring jobs are broken out for contractor and DIY projects, soft and hard surface flooring, and by region. Catalina investigates builder purchases by tracking square footage constructed and installation costs. Commercial market purchases are also segmented by type of building.
RETAIL DISTRIBUTION CHANNELS
Retail floor coverings sales are supplied for specialty floor coverings stores, home centers, hard surface flooring and other building material dealers, furniture stores, department stores and mass merchandisers, paint and wallpaper stores, shop-at-home/internet, and other retailers. For specialty floor coverings stores, Catalina provides operating ratios, delivery and installation revenues, sales by type of customer, and the share for chains. In addition, Catalina profiles the leading floor coverings retailers and their share of total U.S. retail sales. A separate section evaluates the role of buying groups.
WHOLESALE AND DISTRIBUTOR BUSINESS TRENDS
The report analyzes sales trends of manufacturer sales offices and independent distributors. Sales are segmented for soft and hard surface flooring and by type of customer. Sales trends for the top 12 distributors are provided as well as profiles for the top six. Catalina provides the distribution strategies for the leading U.S. floor coverings manufacturers.
INSTALLATION CONTRACTOR MARKET
A separate section analyzes the installation market. Data trends are provided for the number and revenues of U.S. floor coverings installation contractors, revenues by type of flooring job and building, material and labor costs, and revenue per square foot of floor coverings installed.
REGION AND STATE MARKETS
This report analyzes the installed floor coverings market by region and state. Catalina tracks retail, wholesale, and contractor business revenues by region and state, as well as per capita retail sales. Factors driving region and state demand are analyzed, such as per capita income, existing home sales, and residential and nonresidential building construction trends.
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