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Floor Coverings Distribution Channels And Regional Markets

Floor Coverings Distribution Channels And Regional Markets

SUMMARY OF MAJOR FINDINGS

The U.S. installed floor coverings market is estimated to have increased by 3.9% in 2014 to $60.1 billion. Growth, however, slowed over the past year along with the decline in existing home sales. This caused residential replacement sales to level off. The builder market continued to lead industry growth as the multi-family housing market surged. The commercial market strengthened as private construction spending finally began to recover. Commercial market sales are forecast to be the industry growth sector over the next five years. Distributor sales will benefit from the recovery in the commercial market as well as rising sales to builders. Consumers continue to turn to value-priced chains to satisfy their increasing preference for hard surface flooring. Home centers and value-priced hard surface flooring chains gained share as a result of this trend. On the other hand, specialty floor coverings stores continue to lose ground and are increasingly members of buying groups and franchise systems to better compete with the value chains. In 2015, the strongest growing markets could be in the Northeast and North Central regions.

FLOORING DISTRIBUTION CHANNEL TRENDS

Catalina Research has uncovered these trends in our 218-page report on U.S. floor coverings distribution channels and regional markets. This Catalina Research report provides an in-depth look at “Who Sells What to Whom and Where”. The report analyzes the flow of goods from manufacturers, distributors, and retailers to the final customers. Sales are provided in final end-user dollars on an installed basis. A similar analysis was done for soft surface and hard surface flooring. Separate sections investigate the channels utilized by the consumer, builder, and commercial markets, as well as household purchaser demographics. Separate sections analyze the retailer, distributor, and contractor businesses for the total U.S. and by region and state. Catalina compiled information on leading manufacturer, distributor, and retailer strategies to sell flooring to end-users and calculate the market shares of the leading retailers and distributors.

END-USE MARKET ANALYSIS AND CONSUMER DEMOGRAPHICS

Separate sections analyze floor coverings spending trends for residential replacement, builder, and commercial markets. Sales are provided for soft and hard surface flooring for each market. Consumer soft surface flooring spending is also segmented into wall-to-wall carpet installations and area rug purchases. In addition, consumer purchases are analyzed by demographic- income, age, size, and region. Replacement flooring jobs are broken out for contractor and DIY projects, soft and hard surface flooring, and by region. Catalina investigates builder purchases by tracking square footage constructed and installation costs. Commercial market purchases are also segmented by type of building.

RETAIL DISTRIBUTION CHANNELS

Retail floor coverings sales are supplied for specialty floor coverings stores, home centers, hard surface flooring and other building material dealers, furniture stores, department stores and mass merchandisers, paint and wallpaper stores, shop-at-home/internet, and other retailers. For specialty floor coverings stores, Catalina provides operating ratios, delivery and installation revenues, sales by type of customer, and the share for chains. In addition, Catalina profiles the leading floor coverings retailers and their share of total U.S. retail sales. A separate section evaluates the role of buying groups.

WHOLESALE AND DISTRIBUTOR BUSINESS TRENDS

The report analyzes sales trends of manufacturer sales offices and independent distributors. Sales are segmented for soft and hard surface flooring and by type of customer. Sales trends for the top 12 distributors are provided as well as profiles for the top six. Catalina provides the distribution strategies for the leading U.S. floor coverings manufacturers.

INSTALLATION CONTRACTOR MARKET

A separate section analyzes the installation market. Data trends are provided for the number and revenues of U.S. floor coverings installation contractors, revenues by type of flooring job and building, material and labor costs, and revenue per square foot of floor coverings installed.

REGION AND STATE MARKETS

This report analyzes the installed floor coverings market by region and state. Catalina tracks retail, wholesale, and contractor business revenues by region and state, as well as per capita retail sales. Factors driving region and state demand are analyzed, such as per capita income, existing home sales, and residential and nonresidential building construction trends.


1. INSTALLED VALUE OF U.S. FLOOR COVERINGS SALES AND CHANNEL PURCHASED (1997-2019)
Installed value of flooring
Soft and hard surface flooring spending
End-user flooring spending
Installed flooring spending by market
Cost of flooring installations
Flooring purchases by channel
Markup from manufacturer to final purchase
Flooring spending per square foot
2. U.S. CONSUMER FLOOR COVERINGS SPENDING AND PURCHASER DEMOGRAPHICS (1997-2014)
Installed value of consumer flooring purchases
Consumer purchases by channel
Flooring purchases versus installation costs
Homeowner replacement jobs and cost
Soft versus hard surface flooring spending
DIY vs. contractor jobs and by region
Wall-to-wall carpet, cushion, and labor
Purchases by demographic characteristics: income, age, size, and region
Area rugs, scatter rugs, and bath mats
Hard surface flooring purchases and labor cost
Demographics for soft surface/hard surface
3. U.S. BUILDER AND COMMERCIAL MARKET FLOOR COVERINGS SPENDING (1997-2014)
Installed value of builder/commercial purchases
Soft versus hard surface flooring spending
Flooring cost per new housing unit
Builder/contractor purchases by channel
Square feet of new housing completed
Commercial purchases by channel
4. U.S. FLOOR COVERINGS RETAIL DISTRIBUTION CHANNELS (1997-2014)
Floor covering retail sales by type of outlet:
Soft and hard surface sales by retailer
Floor coverings stores
Sales to consumers/builders/commercial
Home centers
Flooring store employment and wages
Other building material dealers
Sales by store employee/sales size, chains
Furniture stores
Sales share for 10 leading retailers
Department stores and mass merchandisers
Home Depot/Lowe’s/ Lumber Liquidators Tile Shop sales and operating trends
Shop-at-home/Internet
Other retailers
Lumber Liquidators’ sales by product
Number of floor covering retailers by type of outlet
Outlets and sales for 20 leading retailers
Installation and delivery revenues
Profiles of 9 leading retailers
5. RETAIL BUYING GROUPS
System sales and number of locations for 5 leading buying groups
Abbey revenues and operating income
Number of Abbey outlets by region and state
Number of National Floorcovering Alliance outlets by member by state
Profiles of leading buying groups and franchisors
6. U.S. FLOOR COVERINGS DISTRIBUTOR TRENDS (1997-2014)
Wholesale sales trends
Sales trends for top 12 distributors
Soft versus hard surface flooring sales
Profiles of top 6 distributors
Number and sales of merchant wholesales and manufacturer sales offices
Distribution strategies of leading U.S. floor coverings manufacturers
Sales by type of customer
7. U.S. FLOOR COVERINGS INSTALLATION CONTRACTOR BUSINESS (1997-2014)
Contractor revenue by type of flooring work: carpet, ceramic tile, computer floors, resilient and laminate flooring, stone floors, and wood flooring
Comparative installation costs per square foot by type of flooring
Purchases by builders and other contractors
Material, labor costs, and employment trends
Sales and profit trends for Q.E.P.
Revenues by type of construction: residential and nonresidential; new, remodeling and repair
Flooring contractor revenues by type of nonresidential building
8. REGION AND STATE MARKET ANALYSIS AND FACTORS AFFECTING DEMAND (2002-2013)
Installed floor coverings market by geographic area
Geographic sales for residential, builder, and commercial markets
Retail floor covering sales
Floor covering contractors
Per capita retail sales
Sales per retailer/wholesaler/contractor
Per capita income
Existing home sales
Wholesaler sales
Residential/nonresidential building trends
Number of Home Depot/Lowe’s/Lumber Liquidators/Tile Shops/Other outlets by state

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