Floor Coverings Distribution Channels And Regional Markets Analysis
SUMMARY OF MAJOR FINDINGS
The U.S. installed floor coverings market is estimated to increase by 5.8% during 2016 to $69.2 billion as the market continues to recover. In fact, the U.S. floor coverings market is approaching pre-recession levels. Growth has been led by gains in the builder and commercial markets. Currently, the residential market is strengthening due to sharper gains in personal income and rising home values. Demand continues to shift to hard surface flooring as buyers increase their preference for ceramic tile and wood and resilient flooring. Flooring contractors are benefiting from this trend due to the higher revenue per square foot for hard surface flooring installations. Distributors are also benefiting from the growth in the builder and commercial markets. Meanwhile, consumers have turned to value-priced home centers and hard surface flooring chains. However, specialty floor covering stores seem to be holding onto their position in the retail business during 2016 since some 40% of these stores are members of buying groups that allow them to source price-competitive floor coverings.
FLOORING DISTRIBUTION CHANNEL TRENDS
Catalina Research has uncovered these trends in our 220-page report on U.S. floor coverings distribution channels and regional markets. This Catalina Research report provides an in-depth look at “Who Sells What to Whom and Where”. The report analyzes the flow of goods from manufacturers, distributors, and retailers to the final customers. Sales are provided in final end-user dollars on an installed basis. A similar analysis was done for soft surface and hard surface flooring. Separate sections investigate the channels utilized by the consumer, builder, and commercial markets, as well as household purchaser demographics. Separate sections analyze the retailer, distributor, and contractor businesses for the total U.S. and by region and state. Catalina compiled information on leading manufacturer, distributor, and retailer strategies to sell flooring to end-users and calculate the market shares of the leading retailers and distributors.
END-USE MARKET ANALYSIS AND CONSUMER DEMOGRAPHICS
Separate sections analyze floor coverings spending trends for residential replacement, builder, and commercial markets. Sales are provided for soft and hard surface flooring for each market. Consumer soft surface flooring spending is also segmented into wall-to-wall carpet installations and area rug purchases. In addition, consumer purchases are analyzed by demographic- income, age, size, and region. Replacement flooring jobs are broken out for contractor and DIY projects, soft and hard surface flooring, and by region. Catalina investigates builder purchases by tracking square footage constructed and installation costs. Commercial market purchases are also segmented by type of building.
RETAIL DISTRIBUTION CHANNELS
Retail floor coverings sales are supplied for specialty floor coverings stores, home centers, hard surface flooring and other building material dealers, furniture stores, department stores and mass merchandisers, paint and wallpaper stores, shop-at-home/internet, and other retailers. For specialty floor coverings stores, Catalina provides operating ratios, delivery and installation revenues, sales by type of customer, and the share for chains. In addition, Catalina profiles the leading floor coverings retailers and their share of total U.S. retail sales. A separate section evaluates the role of buying groups.
WHOLESALE AND DISTRIBUTOR BUSINESS TRENDS
The report analyzes sales trends of manufacturer sales offices and independent distributors. Sales are segmented for soft and hard surface flooring and by type of customer. Sales trends for the top 12 distributors are provided as well as profiles for the top six. Catalina provides the distribution strategies for the leading U.S. floor coverings manufacturers.
INSTALLATION CONTRACTOR MARKET
A separate section analyzes the installation market. Data trends are provided for the number and revenues of U.S. floor coverings installation contractors, revenues by type of flooring job and building, material and labor costs, and revenue per square foot of floor coverings installed.
REGION AND STATE MARKETS
This report analyzes the installed floor coverings market by region and state. Catalina tracks retail, wholesale, and contractor business revenues by region and state, as well as per capita sales. Factors driving region and state demand are analyzed, such as per capita income, existing home sales, and residential and nonresidential building construction trends.
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