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New Zealand Cider Market Insights Report 2016

New Zealand Cider Market Insights Report 2016

The growth of cider sales in 2015 slowed down when compared to in 2014. This was driven by a slowdown in the sales of imported brands. However, this growth is still impressive for the slowing alcoholic drinks industry and is evidence of strong performances from home grown New Zealand brands such as Monteith’s and Isaac’s. The growth across the New Zealand cider industry has been evenly spread across the on-premise and off-premise channels, as new products, rebrands and brand growth have generally been in a way that appeals equally to bar and home consumers.

Key Findings
Domestic producers are increasingly strong.
The New Zealand cider market is mostly focused on 33cl single serve glass bottles.
Segmentation is developing amongst flavors, with apple, pear and fruit flavored market segments all becoming well entrenched.
Initial success of international brands stalls.

Canadean’s New Zealand Cider Market Insights 2015 Report provides a complete overview of the New Zealand cider industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook. Covering total market (on and off-premise) the report details:
2011-2015 actual detailed cider consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
Value by distribution channel 2011-2015, with 2016 forecasts
2014-2016 selected on- / off-premise retail prices
Details of key cider new product launches in 2015 by company
Overview of the competitive landscape in the cider market, with analysis of key company performance
Insightful and valuable analysis of the drivers behind both current and emerging trends in the cider market
Data is also available in excel format

Reasons To Buy
Gain in-depth understanding of the dynamics and structure of the New Zealand cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
Evaluate the current emerging trends and future growth opportunities in the New Zealand cider market to support your brand development and marketing initiatives
Compare and track the performance of brands and brewers to develop a competitive advantage
Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
Identify how brewers can capitalize on current consumer trends and increase brand volume and profit by expanding operations into new areas such as cider
Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the New Zealand cider market
View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects

1 Market Context
1.1 Market Parameters Tables
1.2 Legislation and Taxation Tables
2 Market Update
2.1 New Products and Photo Shots
2.2 Cider Pricing Tables
2.3 Cider Data Tables
3 Brewer Profiles
4 Appendix
4.1 Disclaimer
4.2 Methodology, Wisdom Attributes & Product Definitions
4.3 Map
List of Tables
Table 1: New Zealand Population Size and Growth, 1987-2018F
Table 2: Population Size and Growth, 2005-2016F
Table 3: New Zealand Economic Indicators, 2007-2017F
Table 4: Taxation Base
Table 5: Historical Excise Rates of Cider
Table 6: Legal controls on Cider
Table 7: Tax Burden on Cider
Table 8: Cider Key Facts
Table 9: Top 10 Cider Brands Volume, 2013-2015
Table 10: Top 10 International Premium and Super premium Cider Brands Volume, 2013-2015
Table 11: Licensed Brand Owners and Licensees
Table 12: Cider Market Valuation (Local Currency), 2014-2016F
Table 13: Trade Margin Build-Up Model
Table 14: Selected Consumer Cider Prices: On-Premise, 2014-2016
Table 15: Selected Consumer Cider Prices: Off-Premise, 2014-2016
Table 16: Average Beverage Consumption Liters of Pure Alcohol (LPA) Per Capita, 2005-2016F
Table 17: Cider Production/Trade/Consumption 000 HL, 2005-2016F
Table 18: Cider Production/Trade/Consumption Growth, 2005-2016F
Table 19: Consumption of FABs and Cider (000 HL), 2005-2016F
Table 20: Cider Market Valuation (Local Currency), 2014-2016F
Table 21: Cider Consumption by Local Definition, 2012-2016F
Table 22: Cider Consumption by Standard Price Segmentation, 2012-2016F
Table 23: Cider Consumption by Alcoholic Strength, 2012-2016F
Table 24: Cider Consumption by Type, 2012-2016F
Table 25: Cider Consumption by Geographic Scope, 2012-2016F
Table 26: Cider All Trademarks, 2011-2015
Table 27: Cider Brands by Local Definition, 2011-2015
Table 28: Cider Brands by Standard Price Segment, 2011-2015
Table 29: Cider Brands by Alcoholic Strength, 2011-2015
Table 30: Cider Brands by Type, 2011-2015
Table 31: Imported Brands by Origin, 2011-2015
Table 32: Cider Licensed Brands, 2011-2015
Table 33: Cider Private Label Brands, 2011-2015
Table 34: Cider Trademark Owners, 2011-2015
Table 35: Cider Local Operators, 2011-2015
Table 36: Cider leading Brewers/Importers, 2011-2015
Table 37: Cider Consumption by Pack Mix: Refillability/Pack/Size, 2012-2016F
Table 38: Cider Distribution: On vs. Off Premise, 2012-2016F
Table 39: DB Breweries Brand Volumes 2011-2012
Table 40: Lion Brand Volumes 2011-2015
Table 41: Redwood Cellars Brand Volumes 2011-2012
Table 42: Redwood Cider Company Brand Volumes 2013-2015
List of Figures
Figure 1: Cider Leading Brewers/Importers, 2015
Figure 2: Cider Consumption by Pack Material/Type, 2015
Figure 3: Cider Distribution by Channel, 2015
Figure 4: Cider Consumption by Price Segment, 2015

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