New Zealand Beer Market Insights Report 2016
The New Zealand beer market on the whole registered a 1% decline in 2015, in continuance of a long-standing trend of reducing consumption. The decline in volume of the overall beer market negatively affected on-premise more than off-premise. Single serve glass bottles of around 37.5cl accounts for the majority market share at 54% in New Zealand. Recent government restrictions on limiting alcohol content particularly while driving, encouraged the market’s low alcohol beers. 2016 witnessed launch of various such new product developments in low alcohol.
Beer market contracted in line with a long-term trend of falling sales intensified by continued firm pricing.
New Zealanders are consuming less alcohol for health reasons. When they do consume alcohol, there is an increasing preference for quality over quantity.
New Zealand's beer market has long been controlled by two major players - Lion and DB Breweries.
The rising prices in on-trade channels and the price difference, which is almost double that of off-trade, stimulates New Zealanders to favor off-premise consumption more.
The import market in New Zealand is highly fragmented, possessing a strong focus on craft and niche brands.
Canadean’s New Zealand Beer Market Insights 2016 Report provides a complete overview of the New Zealand beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook. Covering total market (on and off-premise) the report details:
2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
Value by distribution channel 2011-2015, with 2016 forecasts
2014-2016 selected on- / off-premise retail prices
Details of key beer new product launches in 2015 by company
Overview of the competitive landscape in the beer market, with analysis of key company performance
Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
Data is also available in excel format
Reasons To Buy
Gain an in-depth understanding of the dynamics and structure of the New Zealand beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
Evaluate the current emerging trends and future growth opportunities in the New Zealand beer market to support your brand development and marketing initiatives
Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the New Zealand beer market
View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects
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