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TrendSights: Authenticity

TrendSights: Authenticity


This report explores how the Authenticity sub-trend is influencing consumers and the opportunities that this creates for brands, retailers and manufacturers to capitalize on.


Pinpoint key marketing and innovation opportunities that can be employed to entice new product trial. See how they relate to on-trend examples.

Access a unique blend of consumer and innovation insight to understand how consumer desire for authenticity can be met.

Review examples from across the food, non-alcoholic drinks, alcoholic drinks, personal care, household care, packaging, and retail spaces.

Reasons To Buy

What is the Authenticity sub-trend? How does it impact consumers? What will it mean for core product and marketing innovation in my sector?

To what extent do global consumers seek products and ingredients aligned with the trend across the major fast-moving consumer goods sectors and why?

How are brands capitalizing on the Authenticity sub-trend to entice consumers into paying a premium for products and ingredients?

Key Highlights

An authentic positioning is highly influential over product choice. Globally, 63% of consumers are highly influenced by the terms real, authentic, and home-made when buying food and drink.

Authentic is one of the top five qualities or attributes associated with the terms craft, small batch, and artisan, highlighting the power such claims can have in influencing consumer's view of products or brands.

Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.

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