Travel and Tourism in Poland to 2020

Travel and Tourism in Poland to 2020

Poland’s tourism sector witnessed a good year in 2015. Inbound tourism has flourished in recent years as Poland increased its visibility in international markets by hosting events such as FIVB Volleyball Men’s World Championship (2014), improvement in aviation infrastructure, and expanding presence of LCCs such as Ryanair. Events such as the Men’s European Handball Championship 2016, the World Youth Day 2016, Wroclaw city being designated as the European Capital of Culture in 2016, the NATO summit in 2016, and the Men’s European Volleyball Championship in 2017 are expected to drive the growth of inbound tourism over the next two years.

Key Findings
In April 2016, budget carrier Ryanair announced new routes from Belfast to Wroclaw, Warsaw, and Gdansk. These new routes will commence from winter 2016. Poland, more and more every year, is becoming a popular choice for businesses to locate some of their services, said Kenny Jacobs, Chief Marketing Officer of Ryanair

Poland’s increasing domestic and inbound tourism market has attracted the attention of international brands such as Accor, Marriott, Best Western, and Hilton.

Approximately 13 international hotels have opened over the last two years (July 2013 to July 2015). More than 15 international hotels are expected to open during 2015–2017

Canadean’s report — Travel and Tourism in Poland to 2020 — provides detailed information on the country’s tourism sector, analyzing market data and providing insights. This report provides a better understanding of tourism flows, expenditure, and the airline, hotel, car rental, and travel intermediaries industries.

What else does this report offer?

Historic and forecast tourist volumes covering the entire Polish Travel & Tourism sector

Detailed analysis of tourist spending patterns for various categories, such as accommodation, sightseeing entertainment, foodservice, transportation, retail, travel intermediaries, and others

Analysis of trips by purpose and mode of transport, and expenditure across various categories including domestic, inbound, and outbound tourism, with analysis using similar metrics

Analysis of the airline, hotel, car rental, and travel intermediaries industries by customer type – leisure and business travelers

Reasons To Buy
- Make strategic business decisions using historic and forecast market data related to Poland’s Travel & Tourism sector

- Understand the demand-side dynamics within the industry to identify key market trends and growth opportunities

- Direct promotional efforts on the most promising markets by identifying the key source and destination countries

Report Scope
Country Context
Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile
Retail and foodservice figures – Key Takeaways
Market Overview, Consumer Demographics and Pricing Analysis
Value and volume analysis for Mexico's Confectionery market
Impact of exchange rate fluctuations on Confectionery market
Volume consumption analysis by gender, age, education and urbanization – at category level
Degree of trade up/down in Mexico's Confectionery market
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Segment share in a category (value terms) and change in market share
Inter-country comparison of Average Unit Price by category
Retailer Price Dynamics (includes % difference from average price)
Retail Landscape and Key Distribution Channels
Leading retailers in Mexico Food market
Leading distribution channels (value terms) in Mexico's Confectionery market
Leading distribution channels (value terms) by category
Competitive Landscape
Market share of leading brands (in value and volume terms) by category and segment
Health and Wellness analysis
Key Health & Wellness product attributes driving sales
Key Health & Wellness consumer benefits driving sales
Key Health & Wellness companies and market share
Confectionery market by type of packaging material/container (in volume terms)
Confectionery market by type of packaging closure (in volume terms)
Confectionery market by type of packaging, forecast(in volume terms)
Consumer trend analysis
Canadean’s consumer trend framework and explanation of the sub-trends
For key trends in Mexico's Confectionery market:
How the trend is influencing consumption in Mexico's Confectionery market
How to target the trend in Mexico's Confectionery market
How the trend will evolve in Mexico's Confectionery market
Key target demographic and the rate and which the trend will evolve
What are the key drivers that will influence growth of confectionery market in the future
Innovation examples
New products launched in Mexico's Confectionery market
Country context
Category value and volume data
Consumer Demographics data
Pricing data
Sector Overview
Health & Wellness data
Segment data
Packaging data
Category definitions
Segment definitions
Health & Wellness definitions
Channel definitions
Explanation of sub-trends
About Canadean
List of Tables
Table 1: Country Indicators – overall food value and volume, 2015
Table 2: Market value analysis in MXN and US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to MXN
Table 5: Market volume growth, by category, 2015-2020
Table 6:Segment level analysis by category, 2015
Table 7: Average price per kg comparison by categories
Table 8: Retailer price dynamics (includes % difference from average price)
Table 9: Leading retailers
Table 10: Leading brands by segments, 2015
Table 11: Leading brands by category, 2015
Table 12: Key Health & Wellness product attributes driving sales, 2015
Table 13: Key Health & Wellness consumer benefits driving sales, 2015
List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010-2020
Figure 4: Consumers purchase behavior - Trading up/down, 2015
Figure 5: Market volume share analysis by category, 2015
Figure 6: Market value growth analysis by category, 2010-2020
Figure 7: Historic and forecast value analysis by category, 2010-2020
Figure 8: Change in market share by category, 2015-2020
Figure 9: Category volume consumption by age, gender, education and urbanisation,2015
Figure 10: Leading distribution channels, overall Food, 2011-2014
Figure 11: Leading distribution channels, overall Confectionery market, 2015
Figure 12: Leading distribution channels by category, 2015
Figure 13: Brand share analysis by category (by value and volume), 2015
Figure 14: Value of key Health & Wellness claims, by category, 2010-2020
Figure 15: Leading Health & Wellness companies by category, 2015
Figure 16: Packaging analysis – key packaging material, container, closure and outer type, 2015
Figure 17: Growth in key packaging material, container, closure and outer type, 2015-2020

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook