Summary After recording strong growth in 2014 thanks to the FIFA World Cup, Brazil’s inbound tourism returned to normal levels. The outbreak of the Zika virus in the country had an adverse impact on international arrivals and, on the whole, total inbound trips fell by -1.6% in 2015. International departures also declined in 2015 due to a weak real, which made outbound trips costlier. Along with weak economic growth, this facilitated the growth of domestic tourism, which expanded by 6% in 2015. Over the forecast period (2016–2020), domestic trips are expected to grow at an average annual rate of 7.3% to reach 340.7 million by 2020. Inbound trips are projected to increase from 6.3 million in 2015 to 8.4 million by 2020. Outbound trips are forecast to expand at a CAGR of 2.1%, rising from 8.5 million in 2015 to 9.4 million by 2020.
Key Findings In December 2015, the Brazilian Government announced a visa waiver for tourists from Australia, Canada, the US, and Japan to attract more visitors to the Olympics. The waiver will be valid between June 1 and September 18, 2016. The move is expected to increase visitors from these nationalities to Brazil by 20%; tourists will be able stay in Brazil for up to 90 days
The decreased economic activity resulted in fewer business travelers to Rio de Janeiro city and the Zika virus has only made the situation worse. In readiness for the Olympic
Games, there was an increase in room supply in the Rio de Janeiro state; more than 4,000 rooms opened in 2015. However, increasing supply and decreasing travelers means the occupancy rate decreased from 72% in 2014 to 62% in 2015. The Olympic games (to be held in August 2016) is expected to attract more tourists to the city, and occupancy rates and ADR are likely to increase in 2016
Synopsis Canadean’s report — Travel and Tourism in Brazil to 2020 — provides detailed information on the country’s tourism sector, analyzing market data and providing insights. This report provides a better understanding of tourism flows, expenditure, and the airline, hotel, car rental, and travel intermediaries industries.
What else does this report offer?
Historic and forecast tourist volumes covering the entire Brazilian Travel & Tourism sector
Detailed analysis of tourist spending patterns for various categories, such as accommodation, sightseeing entertainment, foodservice, transportation, retail, travel intermediaries, and others
Analysis of trips by purpose and mode of transport, and expenditure across various categories including domestic, inbound, and outbound tourism, with analysis using similar metrics
Analysis of the airline, hotel, car rental, and travel intermediaries industries by customer type – leisure and business travelers
Reasons To Buy Make strategic business decisions using historic and forecast market data related to Brazil’s Travel & Tourism sector
Understand the demand-side dynamics within the industry to identify key market trends and growth opportunities
Direct promotional efforts on the most promising markets by identifying the key source and destination countries