Market Research Logo

Success: Quest Bar

Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.

Success: Quest Bar

Summary

Brands can significantly benefit from developing an in-depth understanding of the reasons for the success and failure of new product launches or marketing campaigns. This case study outlines how Quest Bar succeeded in the US thanks to its nutritious but flavorful positioning.

Synopsis

Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

Reduce the risk of failure by learning from brands/products that have underperformed: failed innovation can severely impact profit and reputation.

Understand the relevant consumer trends and attitudes that drive and support innovation success.

Obtain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Reasons To Buy

Why is Quest Bar considered an interesting case of success?

What consumer insight underpins this success?

Which consumer trends have these product innovations capitalized on?

What can I learn from the success of Quest Bar?

Key Highlights

Quest Bar is a high fiber, high protein, and low sugar protein bar available in a wide range of indulgent flavors.

Quest Bar was named Best Protein Bar two years running by leading US sports supplement retailer GNC in 2012 and 2013.


Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report

;