Success Case Study: Yonelle H2O Infusion - Premium beauty treatment in the comfort of the home
Substantial demand for products that could replace a spa visit or even cosmetic surgery strongly influences the skincare market. Launches positioned as the equivalent to professional treatments, especially those that come with additional beauty tools or take inspiration from current beauty crazes, have significant potential to succeed.
Consumers are willing to perform facials at home, yet they do not want to compromise on the quality of the results and the indulgent nature of the process. Those preferences translate into an opportunity for upscale brands that offer dermatological treatment or salon-inspired products.
Age and lifestyle customization, together with high-tech and science-inspired claims, increase beauty brands' chances to appeal to modern females.
Success Case Study: Yonelle H2O Infusion is part of Canadean's Consumer's Successes and Failures research and explores the highly successful launch of an upscale Polish skincare brand targeted at females over 40.
What?: Understand the background of Yonelle's micro-needling treatment and how the brand evolved.
Why?: Discover how certain product features tap into the exact needs of the target group.
Take-out: Learn valuable lessons from the success and get inspiration for your own launches.
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