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Success: Barilla Pronto Pasta

Success: Barilla Pronto Pasta

While pasta growth was weak between 2011 and 2014, demand has been increasing since 2015. In the US, pasta is making a comeback as a healthy source of carbohydrates. The growth in pasta interest mainly stems from consumers increasingly wanting to experiment with different pasta types and new pasta recipes that can be prepared at home. Producers are embracing consumer trends such as time scarcity and environmental responsibility in their product innovations to respond to consumer preferences in the pasta industry and this is proving to be successful.

Key Findings
The company has shaped its strategy to enhance the product's environmental friendliness and convenience appeal.
With longer work hours, consumers are becoming time-poor and demand convenient, time-saving products.
Consumers are increasingly recognizing an environmental responsibility that is influencing their purchasing decisions.

Success Case Study: Barilla Pronto Pasta is part of Canadean's Successes and Failures research. It examines the details and the reasons behind the success of Barilla's Pronto pasta, the company's one pan, no boil, no drain pasta product. It delivers the critical what?, why?, and so what? analysis to teach you crucial lessons that increase your chances of launching successful products.

Reasons To Buy
Increase the chance of success by learning from brands/products that have performed well: successful product innovations can enhance profit and reputation.
Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
Access valuable strategic take-outs to help direct future decision-making and inform new product development.

1. Trend snapshot
2. What?
3. Why?
4. Who?
5. How?
6. What next?
7. Appendix

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