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Success: Ariel Power Gel Ball

Success: Ariel Power Gel Ball

Summary

Brands can significantly benefit from developing an in-depth understanding of the reasons for the success and failure of new product launches or marketing campaigns. This case study outlines how Procter & Gamble Japan marketed Ariel Power Gel Ball in a market that has never had a pod format laundry detergent before.

Synopsis

Use Canadean Consumer’s selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

Reduce the risk of failure by learning from brands/products that have underperformed: failed innovation can severely impact profit and reputation.

Understand the relevant consumer trends and attitudes that drive and support innovation success.

Obtain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Reasons To Buy

Why is Ariel Power Gel Ball considered an interesting case of success?

What consumer insight underpins this success?

Which consumer trends have these product innovations capitalized on?

What can I learn from the success of Ariel Power Gel Ball?

Key Highlights

Ariel Power Gel Ball is Japan's first gel pod format laundry detergent that is adapted to suit the cold-water laundry trend.

Ariel Power Gel Ball’s no dosing, no fuss concept adds time-saving and user-friendly value to laundry detergent, appealing to a wide range of Japanese consumers.


Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.

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