Sports Drinks (Soft Drinks) Market in Malaysia - Outlook to 2020: Market Size, Growth and Forecast Analytics
Sports Drinks are performance-enhancing products, described as ‘isotonic’, ‘hypertonic’ or ‘hypotonic’, meaning ‘in balance with’, ‘lighter than’ and ‘heavier than’ body fluids, respectively. Products contain key electrolytes such as calcium, potassium, magnesium, sodium, as well as glucose syrup, maltodextrin, sweeteners and acidity regulators (eg sodium citrate, calcium carbonate, calcium hydroxide). Products may contain B complex group vitamins. All powders and concentrates are expressed in ready to drink (rtd) volumes.
The category includes still or carbonated, ready to drink (rtd) products, non-ready to drink (non-rtd) powders, concentrates and liquid water enhancers. It also contains fruit and non-fruit flavored products.
However, excludes protein containing dairy or milk alternative sports nutrition drinks, specially formulated for consumers performing sports and exercise. Typically marketed as sports/performance nutrition for both professional and mainstream consumer use. Sports Drinks (Soft Drinks) Market in Malaysia - Outlook to 2020: Market Size, Growth and Forecast Analytics is a broad level market review of Sports Drinks market of Malaysia. The research handbook provides the up-to-date market size data for period 2011-2015 and illustrative forecast to 2020 covering key market aspects like Sales Value and Volume for Sports Drinks.
Sales Values in the handbook are depicted in USD ($) and local currency of Malaysia and Volumes are represented in M Litres.
Furthermore, the research handbook details out Sales Value for top brands for the year 2012 to 2015 and overall market sales by Distribution Channel (Hypermarkets & Supermarkets, Convenience Stores, Department Stores, Dollar Stores, Variety Store, Cash & Carries and Warehouse clubs, eRetailers, Food & Drinks specialists, Drug stores & Pharmacies, Health & Beauty Stores, Other general retailers and others) where ever applicable.
The research handbook acts as an essential tool for companies active or planning to venture in to Malaysia's Sports Drinks (Soft Drinks) market. The comprehensive statistics within the research handbook provides insight into the operating environment of the market and also ensures right business decision making based on historical trends and industry model based forecasting.
Note: Certain content / sections in the research handbook may be removed or altered based on the availability and relevance of data.
Overall Sports Drinks (Soft Drinks) market value and volume analytics with growth analysis from 2011 to 2020.
Value terms for the top brands.
Distribution channel sales analytics from 2012-2015.
Sports Drinks (Soft Drinks) Market in Malaysia - Outlook to 2020: Market Size, Growth and Forecast Analytics is a broad level market review of Sports Drinks market of Malaysia. The research handbook provides the up-to-date market size data for period 2011-2015 and illustrative forecast to 2020 covering key market aspects like Sales Value and Volume for Sports Drinks. The research handbook also provides analytics on Sales by Brands and by Distribution Channel.
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