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Sports Drinks (Soft Drinks) Market in Italy - Outlook to 2020: Market Size, Growth and Forecast Analytics

Sports Drinks (Soft Drinks) Market in Italy - Outlook to 2020: Market Size, Growth and Forecast Analytics

Summary
Sports Drinks are performance-enhancing products, described as ‘isotonic’, ‘hypertonic’ or ‘hypotonic’, meaning ‘in balance with’, ‘lighter than’ and ‘heavier than’ body fluids, respectively. Products contain key electrolytes such as calcium, potassium, magnesium, sodium, as well as glucose syrup, maltodextrin, sweeteners and acidity regulators (eg sodium citrate, calcium carbonate, calcium hydroxide). Products may contain B complex group vitamins. All powders and concentrates are expressed in ready to drink (rtd) volumes.

The category includes still or carbonated, ready to drink (rtd) products, non-ready to drink (non-rtd) powders, concentrates and liquid water enhancers. It also contains fruit and non-fruit flavored products.

However, excludes protein containing dairy or milk alternative sports nutrition drinks, specially formulated for consumers performing sports and exercise. Typically marketed as sports/performance nutrition for both professional and mainstream consumer use. Sports Drinks (Soft Drinks) Market in Italy - Outlook to 2020: Market Size, Growth and Forecast Analytics is a broad level market review of Sports Drinks market of Italy. The research handbook provides the up-to-date market size data for period 2011-2015 and illustrative forecast to 2020 covering key market aspects like Sales Value and Volume for Sports Drinks.

Sales Values in the handbook are depicted in USD ($) and local currency of Italy and Volumes are represented in M Litres.

Furthermore, the research handbook details out Sales Value for top brands for the year 2012 to 2015 and overall market sales by Distribution Channel (Hypermarkets & Supermarkets, Convenience Stores, Department Stores, Dollar Stores, Variety Store, Cash & Carries and Warehouse clubs, eRetailers, Food & Drinks specialists, Drug stores & Pharmacies, Health & Beauty Stores, Other general retailers and others) where ever applicable.

The research handbook acts as an essential tool for companies active or planning to venture in to Italy's Sports Drinks (Soft Drinks) market. The comprehensive statistics within the research handbook provides insight into the operating environment of the market and also ensures right business decision making based on historical trends and industry model based forecasting.

Note: Certain content / sections in the research handbook may be removed or altered based on the availability and relevance of data.

Key Findings
Overall Sports Drinks (Soft Drinks) market value and volume analytics with growth analysis from 2011 to 2020.
Value terms for the top brands.
Distribution channel sales analytics from 2012-2015.

Synopsis
Sports Drinks (Soft Drinks) Market in Italy - Outlook to 2020: Market Size, Growth and Forecast Analytics is a broad level market review of Sports Drinks market of Italy. The research handbook provides the up-to-date market size data for period 2011-2015 and illustrative forecast to 2020 covering key market aspects like Sales Value and Volume for Sports Drinks. The research handbook also provides analytics on Sales by Brands and by Distribution Channel.

Reasons To Buy
Get access to authoritative and granular data on the Sports Drinks (Soft Drinks) market and fill in the gaps in understanding of trends and the components of change behind them.
Enhance your understanding of the market to update your strategic and tactical plans based on volume and value changes, brand dynamics and distribution trends.
Analyze the components of change in the market by looking at historic and future growth patterns.
Use the data to understand future patterns of the market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which you want to compete in the future.


1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2015 actual sales; while forecasts are provided for 2016 – 2020
1.2.2 Category Definitions
1.2.3 Distribution Channel Definitions
1.2.4 Volume Units and Aggregations
1.2.5 CAGR Definition and Calculation
1.2.6 Graphical representation of Brands
1.2.7 Exchange Rates
1.2.8 Methodology Summary
2 Italy Sports Drinks Market Analysis, 2010–20
2.1 Sports Drinks Value Analysis, 2010–20
2.1.1 Sports Drinks Market by Value, 2010–20
2.2 Sports Drinks Volume Analysis, 2010–20
2.2.1 Sports Drinks Market by Volume, 2010–20
3 Italy Sports Drinks Brand Analysis, 2012–15
3.1 Sports Drinks Brand Analysis, 2012–15
4 Italy Sports Drinks Distribution Channel Analysis, 2012–15
4.1 Sports Drinks Distribution Channel Analysis, 2012–15
5 Appendix
5.1 Disclaimer
List of Tables
Table 1: Category Definitions - Sports Drinks Market
Table 2: Distribution Channel Definitions - Sports Drinks Market
Table 3: Volume Units for Sports Drinks Market
Table 4: Italy Exchange Rate EUR – USD (Annual Average), 2010 – 2015
Table 5: Italy Exchange Rate EUR – USD (Annual Average), 2016 – 2020 Forecast
Table 6: Italy Sports Drinks Market Value (EUR m) and Growth (Y-o-Y), 2010–20
Table 7: Italy Sports Drinks Market Value (USD m) and Growth (Y-o-Y), 2010–20
Table 8: Italy Sports Drinks Market Volume (Liters m) and Growth (Y-o-Y), 2010–20
Table 9: Italy Sports Drinks Market Value by Brands (EUR m), 2012–15
Table 10: Italy Sports Drinks Market Value by Brands (USD m), 2012–15
Table 11: Italy Sports Drinks Market Value by Distribution Channel (EUR m), 2012–15
Table 12: Italy Sports Drinks Market Value by Distribution Channel (USD m), 2012–15
List of Figures
Figure 1: Italy Sports Drinks Market Value (EUR m) and Growth (Y-o-Y), 2010–20
Figure 2: Italy Sports Drinks Market Volume (Liters m) and Growth (Y-o-Y), 2010–20
Figure 3: Italy Sports Drinks Market Value by Brands (EUR m), 2012–15
Figure 4: Italy Sports Drinks Market Value by Distribution Channel (EUR m), 2012–15

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