South Korea Beer Market Insights Report 2015

South Korea Beer Market Insights Report 2015


South Korean beer market saw strong growth in 2014 with more consumers moving to beer from other alcoholic beverages. However poor summer weather and a lack of disposable income hindered growth. Key players renewed the brand image and products to help boost visibility and keep interest in the market. The entry of a domestic giant I the market also lead to this renewal. As interest in beer has increased, craft and international brands have started to become more popular.

Key Findings

Oriental Brewery bought by A-BInBev

Market grew as drinking culture continues to transition from traditional drinks

Domestic giant enters market, reinvigorating market

Craft and international brands slow becoming more popular


Canadean’s South Korea Beer Market Insights 2015 Report provides a complete overview of the South Korea beer industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

2010-2014 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts

Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015

Value by distribution channel 2010-2014, with 2015 forecasts

2013-2015 selected on- / off-premise retail prices

Details of key beer new product launches in 2014 by company

Overview of the competitive landscape in the beer market, with analysis of key company performance

Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

Data is also available in excel format

Reasons To Buy

Gain an in-depth understanding of the dynamics and structure of the South Korea beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

Evaluate the current emerging trends and future growth opportunities in the South Korea beer market to support your brand development and marketing initiatives

Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the South Korea beer market

View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects

1 Data Revisions Summary
2 Executive Summary
3 Market Context
3.1 Market Context
3.2 Market Parameters Tables
3.3 Legislation and Taxation Tables
4 Market Background Briefing
5 Market Update
5.1 Market Commentary
5.2 New Products and Photo Shots
5.3 Packaging Trends
5.4 Beer Pricing Tables
5.5 Beer Data Tables
6 Brewer Profiles
7 Appendix
7.1 Disclaimer
7.2 Methodology & Product Definitions
List of Tables
Table 1: Data Revisions Summary
Table 2: South Korea Population Size and Growth, 1986-2017F
Table 3: Population Size and Growth, 2004-2015F
Table 4: South Korea Economic Indicators, 2006-2016F
Table 5: Taxation Bse
Table 6: Historical Excise Rates of Beer
Table 7: Legal controls on Beer
Table 8: Tax Burden on Beer @ 5% Abv, 2014
Table 9: Leading Retail Groups for Beer 2010-2014 (number of outlets)
Table 10: Beer Key Facts
Table 11: Top 10 Beer Brands - Volume, 2012-2014
Table 12: Top 10 International Premium and Superpremium Beer Brands - Volume, 2012-2014
Table 13: Licensed Brand Owners and Licensees
Table 14: Beer Market Valuation (Local Currency), 2013-2015F
Table 15: Trade Margin Build-Up Model
Table 16: Selected Consumer Beer Prices: On-Premise, 2013-2015
Table 17: Selected Consumer Beer Prices: Off-Premise, 2013-2015
Table 18: Beer Production/Trade/Consumption 000 HL, 2004-2015F
Table 19: Beer Production/Trade/Consumption - Growth, 2004-2015F
Table 20: Consumption of FABs and Cider (000 HL), 2004-2015F
Table 21: Beer Foreign Trade By Country (Imports), 2011-2015F
Table 22: Beer Foreign Trade By Country (Exports), 2011-2015F
Table 23: Beer Market Valuation (Local Currency), 2013-2015F
Table 24: Beer Consumption by Local Definition, 2011-2015F
Table 25: Beer Consumption by Standard Price Segmentation, 2011-2015F
Table 26: Beer Consumption by Alcoholic Strength, 2011-2015F
Table 27: Beer Consumption by Type, 2011-2015F
Table 28: Beer Consumption by Geographic Scope, 2011-2015F
Table 29: Beer All Trademarks, 2010-2014
Table 30: Beer Brands by Local Definition, 2010-2014
Table 31: Beer Brands by Standard Price Segment, 2010-2014
Table 32: Beer Brands by Alcoholic Strength, 2010-2014
Table 33: Beer Brands by Type, 2010-2014
Table 34: Imported Brands by Origin, 2010-2014
Table 35: Beer Licensed Brands, 2010-2014
Table 36: Beer Trademark Owners, 2010-2014
Table 37: Beer Local Operators, 2010-2014
Table 38: Beer leading Brewers/Importers, 2010-2014
Table 39: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2011-2015F
Table 40: Beer Distribution: On vs Off Premise, 2011-2015F
Table 41: Heineken Korea Brand Volumes 2010-2014
Table 42: Hite Brewery Co. Brand Volumes 2010-2014
Table 43: Oriental Brewery Brand Volumes 2010-2014
Table 44: Lotte Asahi Liquor Co Ltd Brand Volumes 2010-2014
List of Figures
Figure 1: Beer Leading Brewers/Importers, 2014
Figure 2: Beer Consumption by Pack Material/Type, 2014
Figure 3: Beer Distribution by Channel, 2014
Figure 4: Beer Consumption by Price Segment, 2014

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