South Africa Cider Market Insights Report 2015 : In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Cider Market

South Africa Cider Market Insights Report 2015 : In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Cider Market


Cider appeals to both sexes, as it is now more acceptable for women to be seen drinking in public and has continued its steady growth in South Africa. Ciders have the same price point as imported premium beer, and have utilized the clear glass bottle to maintain its premium image. As the Rand continues to weaken there is a more bang for your buck trend.

Key Findings

Cider is mostly seen in more affluent metropolitan areas , and are often confused with ales

Cider has become a fashionable drink, it’s not as popular with the young as FABs and often gets confused in the mind of the consumers with this category

Cans are starting to become popular with larger can sizes starting to be introduced in different markets


Canadean’s South Africa Cider Market Insights 2015 Report provides a complete overview of the South Africa cider industry structure offering a comprehensive insight into historical background trends, 2014 performance and 2015 outlook. Covering total market (on and off-premise) the report details:

2010-2014 actual detailed cider consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2015 forecasts

Top line production, import, export and consumption volume from 2004-2014 with forecasts for 2015

Value by distribution channel 2010-2014, with 2015 forecasts

2013-2015 selected on- / off-premise retail prices

Details of key cider new product launches in 2014 by company

Overview of the competitive landscape in the cider market, with analysis of key company performance

Insightful and valuable analysis of the drivers behind both current and emerging trends in the cider market

Data is also available in excel format

Reasons To Buy

Gain in-depth understanding of the dynamics and structure of the South Africa cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

Evaluate the current emerging trends and future growth opportunities in the South Africa cider market to support your brand development and marketing initiatives

Compare and track the performance of brands and brewers to develop a competitive advantage

Understand volume vs value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

Identify how brewers can capitalise on current consumer trends and increase brand volume and profit by expanding operations into new areas such as cider

Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the South Africa cider market

View a selection of the key 2014 product launches and identify competitor activity and product innovation and differentiation prospects

1 Data Revisions Summary
2 Market Update
2.1 Market Commentary
2.2 Packaging Trends
2.3 Channel Analysis
2.4 Legislation and Taxation Tables
2.5 Cider Pricing Tables
2.6 Cider Data Tables
3 Cider Producers/Importers
4 Appendix
4.1 Disclaimer
4.2 Methodology & Product Definitions
4.3 Map
List of Tables
Table 1: Cider Key Facts
Table 2: Top 10 Cider Brands - Volume, 2012-2014
Table 3: Top 10 International Premium and Superpremium Cider Brands - Volume, 2012-2014
Table 4: Cider Market Valuation (Local Currency), 2013-2015F
Table 5: Taxation Base
Table 6: Historical Excise Rates of Beer
Table 7: Legal controls on Cider
Table 8: Tax Burden on Beer @ 5% Abv, 2013
Table 11: Commercial Beverage Consumption - Liters Per Capita, 2004-2015F
Table 12: Commercial Beverage Consumption - Per Capita % Share, 2004-2015F
Table 13: Commercial Beverage Consumption - Per Capita Growth, 2005-2015F
Table 14: Commercial Beverage Consumption - Million Liters, 2004-2015F
Table 15: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2004-2015F
Table 16: Cider Production/Trade/Consumption 000 HL, 2005-2015F
Table 17: Cider Production/Trade/Consumption - Growth, 2005-2015F
Table 18: Consumption of FABs and Cider (000 HL), 2004-2015F
Table 19: Cider Market Valuation (Local Currency), 2013-2015F
Table 20: Cider Consumption by Local Definition, 2011-2015F
Table 21: Cider Consumption by Standard Price Segmentation, 2011-2015F
Table 22: Cider Consumption by Alcoholic Strength, 2011-2015F
Table 23: Cider Consumption by Type, 2011-2015F
Table 24: Cider Consumption by Geographic Scope, 2011-2015F
Table 25: Cider All Trademarks, 2010-2014
Table 26: Cider Brands by Local Definition, 2010-2014
Table 27: Cider Brands by Standard Price Segment, 2010-2014
Table 28: Cider Brands by Alcoholic Strength, 2010-2014
Table 29: Cider Brands by Type, 2010-2014
Table 30: Imported Brands by Origin, 2010-2014
Table 31: Cider Trademark Owners, 2010-2014
Table 32: Cider Local Operators, 2010-2014
Table 33: Cider leading Brewers/Importers, 2010-2014
Table 34: Cider Consumption by Pack Mix: Refillability/Pack/Size, 2011-2015F
Table 35: Cider Distribution: On vs Off Premise, 2011-2015F
Table 36: Brandhouse Brand Volumes 2010-2014
Table 37: Distell, South Africa Brand Volumes 2010-2014
List of Figures
Figure 1: Cider Leading Brewers/Importers, 2014
Figure 2: Cider Consumption by Pack Material/Type, 2014
Figure 3: Cider Distribution by Channel, 2014
Figure 4: Cider Consumption by Price Segment, 2014

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