Summary Cider in South Africa has experienced robust year-on-year growth in volume terms. This high growth rate can be mainly attributed to its growing popularity with young, wealthy and urban consumers, specifically women. All cider products are relatively expensive in South Africa because of high production, transport and distribution costs. The price differences between different cider segments, like mainstream and premium, are minimal with both segments costs the same as premium beers in the country.
Key Findings The growth of imports, brands that use mixed fruits/berries are gaining popularity in the super premium category. Consumers in South Africa have become more discerning and demanding of cider in recent years. The category appeals more to wealthy, cosmopolitan and sophisticated young adults that want a less “mainstream” alcoholic drink. New flavors and ingredients are important ways for brands to appeal to demanding cider consumers.
Synopsis Canadean’s South Africa Cider Market Insights 2015 Report provides a complete overview of the South Africa cider industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook. Covering total market (on and off-premise) the report details: 2011-2015 actual detailed cider consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016 Value by distribution channel 2011-2015, with 2016 forecasts 2014-2016 selected on- / off-premise retail prices Details of key cider new product launches in 2015 by company Overview of the competitive landscape in the cider market, with analysis of key company performance Insightful and valuable analysis of the drivers behind both current and emerging trends in the cider market Data is also available in excel format
Reasons To Buy Gain in-depth understanding of the dynamics and structure of the South Africa cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning Evaluate the current emerging trends and future growth opportunities in the South Africa cider market to support your brand development and marketing initiatives Compare and track the performance of brands and brewers to develop a competitive advantage Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability Identify how brewers can capitalize on current consumer trends and increase brand volume and profit by expanding operations into new areas such as cider Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the South Africa cider market View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects