Source Market Insights: India

Source Market Insights: India


Indian outbound trips have been growing fast in recent years, from 13 million in 2010 to 19.4 million in 2015. Further growth is expected and Canadean forecasts a total of 32.3 million outbound trips in 2020, making India one of the fastest-growing outbound markets in the world. Business trips still account for the largest amount of outbound trips (33.2%); however, leisure is the fastest-growing segment. Outbound spending increased by 6% in 2015, reaching US$15.1 billion

Key Findings

Indians prefer to book their holidays directly through the internet (48% of all bookings ). In 2016, 13% of all online bookings will be made by smartphone and this is estimated to become the most popular device for bookings in the near future as India has the fastest-growing smartphone user base in the world

India depends heavily on its air network as 97% of all outbound trips are by air. However, India is trying to build up its cruise industry as two international cruise lines start sailing to India, using Mumbai as their main port

The UK is India’s largest European source market, with 447,301 trips made in 2015. Due to the high number of Indian diaspora living in the UK, VFR is an important segment; however, leisure is making ground. Malaysia is another key destination for India, which had 800,000 visitors in 2015. Shopping is one of the main reasons for Indian tourists to visit Malaysia


Canadean’s report – “Source Market Insight: India” provides detailed information on the Indian outbound tourism sector, analyzing market data and providing insights. This report provides a better understanding of tourism flows, expenditure, and the airline, hotel, car rental, and travel intermediaries industries.

What else does this report offer?

Detailed market analysis, information, and insights, including:

Historic and forecast tourist volumes and values covering Israel’s outbound tourism sector

Detailed analysis of tourist spending patterns for various categories in the travel and tourism sector, such as purpose of spending and top source markets.

Detailed analysis of the market trends in India’s outbound tourism sector.

Reasons To Buy

Make strategic business decisions using historic and forecast market data related to india’s Outbound Travel & Tourism sector

Understand the demand-side dynamics within the industry to identify key market trends and growth opportunities

Direct the promotional efforts on most promising markets by identifying the key source and destination countries

Outbound Trips by Purpose
Booking Methods
Outbound Spending
Mode of Transport
Main Destination Markets
Destination Focus: Malaysia
Destination Focus: United Kingdom
Visa Policies
Market Data
About Canadean
List of Tables
Table 1 Key Statistics, 2015
Table 2: What device do you generally use to book your vacations abroad?
Table 3: Outbound Trips (in 000s)
Table 4: International departures by region (in 000’s), 2011–2020
Table 5: International departures by purpose of visit (in 000’s), 2011–2020
Table 6: International departures by country (in 000’s), 2011–2020
Table 7: Overnight stays (in thousands), 2011–2020
Table 8: International departures by mode of transport (in 000’s), 2011–2020
Table 9: Average length per outbound trip ( number of nights spent), 2011–2020
Table 10: Total outbound tourism expenditure by category (in INR billions), 2011–2020
Table 11: Total outbound tourism expenditure by category (in US$ billions), 2011–2020
Table 12: Average outbound expenditure per resident by category (in INR), 2011–2020
Table 13: Average outbound expenditure per resident by category (in US$), 2011–2020
List of Figures
Figure 1: Outbound Trips, by purpose of visit
Figure 2: Demographic Breakdown, in %
Figure 3: Booking methods
Figure 4: Outbound Expenditure (in US$)
Figure 5: Average Outbound Expenditure (in US$)
Figure 6: Seat sold by Airline Type, 2015
Figure 7: Outbound trips by mode of transport
Figure 8: Outbound trips to Malaysia
Figure 9: Total outbound expenditure by sector (in%)
Figure 10: Outbound trips to the UK
Figure 11: UK inbound trips by purpose (in %)

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