Source Market Insights; Australia

Source Market Insights; Australia


Source Market Insights: Australia provides an overview of the Australian outbound market, analyzing market data and providing insights. This report provides a better understanding of the number of Australian tourists going abroad, their spending habits, and the main destination markets

Key Findings

The Australian outbound market has recorded impressive growth in the last few years, with the total number of outbound trips rising from 7.1 million in 2010 to 9.1 million in 2014. This increase was driven by a booming economy; however, the weaker Australian dollar is a cause for concern and as a result outbound trips will only see marginal growth until 2019

Australian consumers are some of the highest spenders in the world — spending per international trip stood at US$4,323 in 2014 — although the average length of an outbound trip is 20 nights. Outbound spending per trip and per day has been declining since 2012, primarily due to more LCCs entering the international market and decreasing household disposable income

Although the Australian aviation market is dominated by full services airlines, there are opportunities for LCCs. Up to 10 LCCs from Southeast Asia (five from Indonesia) are expected to launch their services in Australia by the end of 2016

New Zealand is the most popular travel destination for Australians, accounting for 13.1% of total outbound trips in 2014, with most tourists coming from Victoria, New South Wales, and Queensland. India is the fastest-growing outbound destination for Australian tourists, partly due to a change in a visa policy.


The report provides detailed market analysis, information, and insights, including:

Historic and forecast tourist volumes covering the entire Australian outbound tourism sector

Detailed analysis of the mode of transport preferred for outbound trips

Detailed analysis of the market trends in the Australian outbound tourism sector

Reasons To Buy

Make strategic business decisions using historic and forecast market data related to the Australian outbound tourism sector

Understand the key market trends and growth opportunities in the Australian outbound tourism sector, along with key trends and growth opportunities

Outbound Trips by Purpose
Outbound Spending
Mode of Transport
Main Destination Markets
Destination Focus; New Zealand
Destination Focus; India
Visa Policies
Market Data
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