Market Research Logo

Source Market Insights: Australia

Source Market Insights: Australia

Australia is a growing and affluent market with over 10 million taking outbound trips in 2016, an increase of 6.5% in just one year. As a country with a healthy GDP growth rate of 3.3%, this outbound market is set to remain consistent in its travel habits. Consequently Canadean expects Australians to make 12.1 million trips by 2021.

Key Findings
As a nation of immigrants, Australians usually have friends and relatives scattered around the world and their travel plans often include this factor.

This is reflected in outbound VFR trips which increased by over 2.5% in 2016, reaching 2.4 million in just one year.

Canadean’s report – “Source Market Insights: Australia” provides detailed information on the Australian outbound tourism sector, analyzing market data and providing insights. This report provides a better understanding of tourism flows, expenditure, and the airline, hotel, car rental, and travel intermediaries industries.

What else does this report offer?

Detailed market analysis, information, and insights, including:

Historic and forecast tourist volumes and values covering Australia’s outbound tourism sector

Detailed analysis of tourist spending patterns for various categories in the travel and tourism sector, such as purpose of spending and top source markets.

Detailed analysis of the market trends in the Australia’s outbound tourism sector.

Reasons To Buy
Make strategic business decisions using historic and forecast market data related to Australia’s outbound Travel & Tourism sector

Understand the demand-side dynamics within the industry to identify key market trends and growth opportunities

Direct the promotional efforts on most promising markets by identifying the key source and destination countries

Outbound Trips by Purpose
Booking Methods
Outbound Spending
Mode of Transport
Main Destination Markets
Outbound Tourist Expenditure
Average Spending Per Trip
Destination Focus: United States
Destination Focus: Indonesia
Visa Policies
Market Data
About Canadean
List of Tables
Table 1 Key Statistics, 2016
Table 2: Outbound trips by purpose of visit (%)
Table 3: What device do you generally use to book your vacations abroad ?
Table 4: What device do you generally use to book your vacations abroad ?
Table 5: Outbound tourist expenditure and average spending per trip by country
Table 6: Top 5 Activities for Australians visiting US, 2015 (%)
Table 7: International departures by purpose of visit (in 000’s), 2012-2021
Table 8: International departures by country (in 000’s), 2012-2021
Table 9: Overnight stays (in millions), 2012-2021
Table 10: International departures by mode of transport (in 000’s), 2012-2021
Table 11: Average length per outbound trip ( number of nights spent), 2012-2021
Table 12: Total outbound tourism expenditure by category (in A$ millions), 2012-2021
Table 13: Total outbound tourism expenditure by category (in US$ millions), 2012-2021
Table 14: Average outbound expenditure per resident by category (in A$), 2012-2021
Table 15: Average outbound expenditure per resident by category (in US$), 2012-2021
List of Figures
Figure 1: Outbound trips, by purpose of visit, (in 000s)
Figure 2: Booking methods
Figure 3: Outbound Expenditure
Figure 4: Outbound and Domestic Expenditure
Figure 5: Seat sold by Airline Type
Figure 6: Outbound trips by mode of transport

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report