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Smoking Tobacco in Switzerland, 2015

Smoking Tobacco in Switzerland, 2015


The overall market for tobacco products in Switzerland remains in broad decline, but the market for smoking tobacco is growing again; returning to growth after a change to the tax regime on fine-cut tobacco in 2010 caused a downturn in demand. The forecast is for continued strong growth, albeit perhaps at a slower rate than seen during the past three years as the market matures.

Key Findings

The general trend of positive growth in the Smoking Tobacco market was interrupted by negative growth in 2010 and 2011. However, positive growth over the past few years have seen the market double in size compared with 2004.This growth is driven by FCT, with consumption of pipe tobacco decreasing since 2004.

The market for fine cut tobacco (FCT) had been growing rapidly up until 2010, particularly since 2003. The fine-cut sector had once been dominated by traditional RYO tobacco products but, in recent years, demand for MYO cigarette tobacco, typically marketed in larger packages, has grown strongly.

On the basis of the latest estimates of cigarette smoking prevalence, there are more than 1.6 million adult smokers aged 18 years and over in Switzerland in 2014, compared with just over 2.1 million in 1990.


“Smoking Tobacco in the Switzerland”, is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Swiss market.

What else does this report offer?

Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis and our in-house expertise.

Detailed information such as market shares and recent developments of the manufacturers, leading brands along with company profiles.

Regulations, taxation, retail pricing, smoking habit and the growing health concerns affecting overall production.

Prospects and forecasts of overall sales and consumption for 2014 to 2024.

Reasons To Buy

Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.

Identify the areas of growth and opportunities, which will aid effective marketing planning.

As consumers’ product demands evolve, the dynamics between different countries also change – favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of the Swiss marker is key to ensuring maximum future sales.

The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes -prime intelligence for marketers.

Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

Executive summary
Market context
Tobacco products market, tonnes, %, 2004 & 2014
Tobacco products market, tonnes, 2004–2014
Market size and structure
Smoking tobacco consumption, tonnes, 2004-2015
Per capita consumption, grams per year, 2004-2015
Smoking Tobacco : Market Segmentation, 2010-2015
Total & per capita consumption of FCT, 2004-2015
Cigarette consumption, manufactured v FCT, 2004-2015
FCT: Segmentation by Category, % Volume , 2013-2014
FCT Tobacco: Sales by Pack Type, % Volume ,2009-2014
Production and trade
Production of Smoking Tobacco, tonnes, 2004–2007
Imports, tonnes, 2004-2014
Imports by country of origin, top countries, %, 2014
Imports of Smoking Tobacco by Country of Origin (Volume), 2000-2014
Imports of Smoking Tobacco by Country of Origin (Value), 2000-2014
Production and trade (cont)
Exports of smoking tobacco, tonnes, 2006-2014
Exports by Country of Destination, Top Countries, %, 2014
Exports by Country of Destination, Volume, 2008-2014
Exports by Country of Destination, Value, 2008-2014
Taxation and retail price
Smoking Tobacco: Specific Tax Rates, 2005 & 2009
Impact of New Tax Rates, 2009, 2010 & 2014
FCT, Retail Prices, 2014
Manufacturers and brands
FCT: Brands by Distributor, 2014
FCT: Shares by Distributor, 2005-2014
FCT: Manufacturer Shares, 2003-2014
FCT: Brand Family Shares, 2003-2014
FCT: Brand Shares, 2005-2014
FCT: Leading Brands by Sector, RYO & MYO, 2013 & 2014
Company profiles
The smoking population
Adult Smoking Prevalence, Total and by Gender, %, 2004-2014
Smoking by Age & Gender, All Adult, %, 2001-2012
Smoking by Age & Gender, Males, %, 2001-2012
Smoking by Age & Gender, Female, %, 2001-2012
The smoking population (cont)
Smoking by Region & Gender, 2001-2012
Cigarette & FCT Usage by Gender, Region & Age, 2011 & 2012
Operating constraints
Operating constraints
Advertising restrictions
Health Warnings and Labelling requirements
Other restrictions
Retail structure
Prospects and forecasts
Fine cut tobacco consumption, tonnes, 2014–2024
Per capita consumption, grams per year, 2014–2024
Additional data tables
Summary methodology
About Canadean

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