Smoking Tobacco in Poland, 2015

Smoking Tobacco in Poland, 2015


The Polish smoking tobacco market has recently been transformed from being a small pipe tobacco-dominated market, attracting little interest and accounting for only less than 0.5% of the tobacco products market in 1990, to a major sector in its own right. FCT and, for a limited period, pipe brands have been the driving force behind this transformation, rising to account for more than 5% of the tobacco products market in 2011. However, price rises in 2012 resulted in a major contraction of volumes to almost 2,300 tons, another 5% downturn in 2013, followed by a further 3% approximately in 2014 to 2015.

Key Findings

The market for factory made cigarettes is in general decline with volumes down by 58.4% on 1990 levels. Nevertheless, they still retained more than 95% share of the overall tobacco market in 2014

Consumption of FCT, and pipe tobacco sold for hand rolling, has expanded considerably since the 1990s, and smoking tobacco accounted for almost 5% of tobacco market volumes in 2014

Price pressure is resulting in a shift in interest towards smaller packs, notably those less than 50g. These accounted for 38% of sales as of January 2015, significantly lower than the previous year.

Imports have been rising and, after a downturn in 2005, increased to approximately 8,000 tons in 2012, before falling to 5,000 tons in 2014.


“Smoking Tobacco in Poland”, is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the Polish market.

What else does this report offer?

Market size and structure of the overall market, and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise

Detailed information such as market shares and recent developments of the manufacturers and leading brands, along with company profiles

Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production

Prospects and forecasts of overall sales and consumption for 2014 to 2024

Reasons To Buy

Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market

Identify the areas of growth and opportunities, which will aid effective marketing planning

As consumers’ product demands evolve, the dynamics between different countries also change – favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of the Polish market is key to ensuring maximum future sales

The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers

Understand the market dynamics and essential data to benchmark your position and identify where to compete in the future"

Executive summary
Market context
Tobacco products market, %, 2004 & 2014
Tobacco products market, tons, 2004–2015
Market size and structure
Consumption of smoking tobacco, tons, 2004–2015
Per capita consumption of smoking tobacco, grams per year, 2004–2015
Market segmentation by FCT and pipe tobacco, 2004–2015
Total & Per Capita Consumption of FCT, 1990 & 1997–2015
Cigarette consumption, Manufactured vs. Hand Rolled, 2004–2015
Sales by Pack Size, %, 2012–2015
Sales by Pack Size Bands, Volume, %, 2012–2015
Rolling Tobacco by Type, %, 2013–2015
Rolling Tobacco, Duty Paid & Non-Duty Paid, Tons, 2011–2014
Production and trade
Production of Smoking Tobacco: Volume & Value, 2002–2007
Imports, tons, 2004–2014
Imports by country of origin, Volume, %, 2014
Exports, tons, 2004–2014
Exports by country of destination, Volume, %, 2014
Taxation and retail prices
Tax Structure Comparisons, 2015
EU: fine cut tobacco, tax incidence comparison, 2015
Retail Price List, 2014
Manufacturers and brands
Manufacturer shares, volume, %, 2011–2015
Brand family shares, volume, %, 2011–2015
Top 15 Brand Variants, 2015
Company profiles and brands portfolio
The smoking population
Adult smoking prevalence, total and by gender, 2004–2013
Smokers, Daily vs. Occasional Smokers by Gender, %, 2009/10
Smokers by Age Group & Gender, % Smokers, 2009/10
Smokers by Gender & Level of Education, % Smokers, 2009/10
Operating constraints
Operating constraints
Heath warnings and labeling requirements
Other restrictions
Retail structure
Prospects and forecasts
Fine cut tobacco consumption, pieces million, 2014–2024
Per capita consumption, grams per year, 2014–2024
Additional data tables
Summary methodology
About Canadean

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