Smoking Tobacco in Netherlands, 2015

Smoking Tobacco in Netherlands, 2015


The Netherlands has the second largest market for smoking tobacco in Western Europe after Germany, with more than 6,500 tonnes consumed in 2014, although in per capita terms it is by far the largest market. The cigarette tobacco sector, having seen a continuous decline in year-on-year volumes since 2002, remains dominant, accounting for 99.8% of the smoking tobacco consumed, with over 8,200 tonnes sold in 2014. Although down on 2012 this is still equivalent to almost 385g per head in 2014.

Key Findings

• The Dutch market for smoking tobacco has been experiencing declining demand in recent years due to increasing taxation and prices, and a general decline in tobacco consumption

• Economy remains a primary motivation for smoking either type of cigarette tobacco, and accounts for the launch of value brands onto the market. Taste is another concern for the roll-your-own smoker

• Imports of smoking tobacco initially fell back during the 1990s before showing a recovery from 2001, which has largely continued since. By 2012 imports had grown to over 8,600 tonnes

• Smoking tobacco exports have increased almost consistently year-on-year since 2003 and by the end of 2011 stood at almost 42,800 tonnes. However, the period since 2011 has seen a reversal in exports

The past two decades have seen a steady contraction in the volume of the combined FCT/factory-made cigarette market, in line with a decline in the number of male and female smokers in the Netherlands. This is expected to continue into the future, albeit slowly


“Smoking Tobacco in the Netherlands”, is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Dutch market.

What else does this report offer?

• Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis and our in-house expertise.

• Detailed information such as market shares and recent developments of the manufacturers, leading brands along with company profiles.

• Regulations, taxation, retail pricing, smoking habit and the growing health concerns affecting overall production.

Prospects and forecasts of overall sales and consumption for 2014 to 2024.

Reasons To Buy

• Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.

• Identify the areas of growth and opportunities, which will aid effective marketing planning.

• As consumers’ product demands evolve, the dynamics between different countries also change – favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of the Dutch marker is key to ensuring maximum future sales.

• The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes -prime intelligence for marketers.

Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

Executive summary
Market context
Tobacco products market, tonnes, %, 2004 & 2014
Tobacco products market, tonnes, 2004–2014
Market size and structure
Consumption of smoking tobacco, tonnes, 2004–2015
Per capita consumption of smoking tobacco, grams per year, 2004–2015
Market segmentation by FCT and pipe tobacco, 2004-2015
Market segmentation by RYO, MYO and pipe tobacco, 2010-2014
Cigarette consumption, manufactured v FCT, 2004–2015
Production and trade
Production of Smoking Tobacco, Tonnes 2004-2011
Imports, tonnes, 2004-2014
Imports by country of origin, %, 2014
Imports in packs ≤500g, volume, 2007-2014
Imports in packs ≤500g, value, 2007-2014
Exports, tonnes, 2004-2014
Exports by country of destination, %, 2014
Exports in packs ≤500g, volume, 2007-2014
Exports in packs ≤500g, value, 2007-2014
Taxation and retail price
Smoking Tobacco: Tax Incidence, 2003 & 2005-2015
EU: Fine Cut Tobacco, tax incidence comparison, 2015
Retail price list per pack, 2013-2014
Manufacturers and brands
FCT: Manufacturer shares, volume, %, 2004-2014
FCT: Brand family shares, volume, %, 2005, 2008 & 2011-2013
RYO: Manufacturer Shares, Volume, %, 2011-2014
RYO: Brand Family shares, Volume, %, 2011-2014
RYO: Private Label Brand Family Shares, Volume, %, 2012-2014
MYO: Manufacturer Shares, Volume, %, 2011-2014
MYO: Brand Family Shares, Volume, %, 2011-2013
Company profiles
The smoking population
Adult Smoking Prevalence by Gender, %, 2004-2014
Smoking prevalence among males, by age, 2001, 2005, 2009
Smoking prevalence among females, by age, 2001, 2005, 2009
Operating constraints
Operating constraints
Advertising restrictions
Heath warnings and labelling requirements
Other restrictions

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