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Smoking Tobacco in Germany, 2015

Smoking Tobacco in Germany, 2015

Summary

Germany is one of the leading markets for smoking tobacco products, both in Europe and the world. In addition to the traditional fine cut and pipe tobacco sectors, Germany witnessed the rapid emergence of a new pre-portioned fine cut segment with demand for these leading to a strong upturn in the overall market for smoking tobacco, and fine cut tobacco in particular. Smoking tobacco forms the second largest sector of the German tobacco products market. Despite this, the overall market for tobacco products is estimated to have declined to more than 116,000 tons in 2014.

Key Findings

The German smoking tobacco market is dominated by FCT, which accounted for almost 93% of total consumption in tonnage terms in 2014, with pipe tobacco accounting for around 7%

Although imports grew in 2011 to just above 27,000 tons, volumes fell in 2012 and 2013 and were at approximately 23,500 tons in 2014. Import value has risen significantly over the same period. The Netherlands, Luxembourg, Poland, and Belgium are the leading sources

There are a comparatively large number of suppliers active in the German smoking tobacco market, although many are small producers or importer/distributors. In the classic fine cut sector the leading suppliers are: Reemtsma (Imperial Tobacco), PMI, BAT, and Pöschl

Following recent tax changes on FCT, the outlook is for more subdued growth. MYO will continue to find favor with smokers seeking value, with overall volumes forecast up at 27,850 tons in 2024 or 6.1% up on 2014 levels. This is equivalent to 34.8 billion MYO/RYO cigarettes

Synopsis

“Smoking Tobacco in Germany” is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the German market.

What else does this report offer?

Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise

Detailed information such as market shares and recent developments of the manufacturers and leading brands, along with company profiles

Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production

Prospects and forecasts of overall sales and consumption for 2014 to 2024

Reasons To Buy

Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market

Identify the areas of growth and opportunities, which will aid effective marketing planning

As consumers’ product demands evolve, the dynamics between different countries also change – favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of the German market is key to ensuring maximum future sales

The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers

Understand the market dynamics and essential data to benchmark your position and identify where to compete in the future


Introduction
Executive summary
Definitions
Market context
Tobacco products market, Volume, %, 2004 & 2014
Tobacco products market, Volume, Tons, 2004-2014
Market size and structure
Consumption of smoking tobacco, 2004-2015
Per capita consumption, grams, 2004-2015
Smoking Tobacco: market segmentation, 2004-2015
Total & per capita consumption of FCT, 2004-2015
Cigarettes: manufactured vs. FCT, 2004-2015
FCT: segmentation by blend, 2000-2013
FCT: segmentation by price, 2000-2013
FCT: segmentation by pack Size, 2007-2013
FCT: segmentation by type, 2004-2015
Other tobacco products: sector segmentation, 2006 & 2008-2013
Production and trade
Production, tons, 2004-2014
Production by type, 2005-2013
Imports, tons, 2004-2014
Imports by country of origin, %, 2014
Exports, tons, 2004-2014
Exports by country of destination, %, 2014
Taxation and retail price
Taxation rates on smoking tobacco, 2015
EU: FCT, tax incidence comparison, 2015
Smoking tobacco: average retail prices by type, /Kg, 2004-2013
Manufacturers and brands
FCT: Brand family shares, 2007-2013
FCT: 20 leading variants, % volume, 2010-2013
Company profiles
The smoking population
Adult Smoking Prevalence by Gender, %, 2003-2013
Appendix
Additional data tables
Summary methodology
About Canadean
Smoking Prevalence by Gender & Age groups (Regular smokers), 2009 & 2013
Operating constraints
Operating constraints
Advertising restrictions
Heath warnings and labelling requirements
Other restrictions Distribution
Retail sales of cigarettes by outlet, 2000 & 2005-2012
Prospects and forecasts
Fine cut tobacco consumption, pieces million, 2014-2024
Per capita consumption, grams per year, 2014-2024

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