Smokeless Tobacco in Sweden, 2016

Smokeless Tobacco in Sweden, 2016


Sweden is the second largest market for smokeless tobacco products in the world after the USA and has the highest per capita consumption rate in the world. Between 1990 and 2013, the smokeless tobacco market has expanded by almost 31% in volume while all other sectors of the tobacco market have experienced a severe contraction in demand. In 2014, the consumption of Smokeless Tobacco rise around 290 tonnes in contrast to the previous year, and forecast for 2015 indicate that this volume will be grow again.

Key Findings

The smokeless tobacco market in Sweden is overwhelmingly dominated by snus, Swedish-style moist snuff, although there is also a small chewing tobacco niche. In 2014, snus accounted for almost total of the market of all smokeless tobacco sold in Sweden, with chewing tobacco accounting for the remaining percentage.

Per capita consumption of snus grew from more than 540g in 1990 to a peak of almost 800g in 2006. Thereafter it has fluctuated, and data for 2014 puts consumption up at around 700g.

Regarding Smokeless Tobacco production, it can be said that the domestic sales are expanding and it is believed to have grown by almost 3% to almost 8,000 tonnes in 2014 to 7,925.

Canadean expects growth in snus volumes in 2015 ahead of another expected take hike in 2016. Peaking at around 6,400 tonnes, volumes will then begin to fall back and drop to approximately 5,800 tonnes by 2024.


“Smokeless Tobacco in Sweden”, is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Swedish market.

What else does this report offer?

Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise

Detailed information such as market shares and recent developments of the manufacturers and leading brands, along with company profiles

Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production

Prospects and forecasts of overall sales and consumption for 2014 to 2024

Reasons To Buy

Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market

Identify the areas of growth and opportunities, which will aid effective marketing planning

As consumers’ product demands evolve, the dynamics between different countries also change – favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of the Swedish market is key to ensuring maximum future sales

The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes – prime intelligence for marketers

Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future

Executive Summary
Market context
Smokeless Tobacco Products Market, 2005 & 2015
Tobacco Products Market, tons , 2004-2015
Market size and structure
Smokeless Tobacco: Consumption Trends, tons, 2004-2015
Per Capita Consumption Trends, Grams Per Year, 2004-2015
Tobacco: Market Segmentation, tons , 2004-2015
Consumption of Snus , 2004-2015
Consumption of Snus (Cans), 2011-2014
Breakdown of the Snus Market by Type, Price Positioning, % Volume ,1995, 2007-2012
Breakdown in the Snus Market by Price Positioning, Volume, % 2011/12
Consumption of Chewing Tobacco 2004-2015
Production and trade
Tobacco: Production Volumes, 2004-2014
Imports, Volume , tons , 2004-2014
Smokeless Tobacco: Imports by Country of Origin, Top countries, Volume , %, 2014
Imports by Country of Origin , Volume, tons, 2007-2014
Imports by Country of Origin, Value, €’000, 2007-2014
Exports, Volume , tons , 2004-2014
Exports by Country of Destination, Top Countries, %, 2014
Exports by Country of Origin, Volume, tons, 2007-2014
Exports by Country of Origin, Value, €’000, 2007-2014
Taxation and retail price
Snus: Taxation Rates, 2005-2015
Smokeless Tobacco: Excise Tax Rates, 2006-2015
Snus Retail Prices, October , 2014
Manufacturers and brands
Snus: Manufacturer Shares, Volume, %, 2008-2014
Shares by Volume & Value, April/May 2009-2012
Shares, Long Term Trends, 2008-2015
Snus: Premium & Value-for-Money Manufacturer Shares,
Snus: Manufacturer Shares by Sector, % , 2014
Market Shares (Premium Segment), 2015(1)
Market Shares (Low Price Segment), 2011-2015
Snus: Brand Shares, 2001-2010
Shares (Low Price Segment), %, 2011 & 2012
Company profiles
Regular Snus Usership by Age & Gender, 2007-2014
Occasional Snus Usership by Age & Gender, 2011 & 2014
Prevalence of Daily Snus Use by Region & Gender, Average,%, 2011-2014
Total Snus Usership by Gender, 2004-2014
Operating constraints
Operating constraints
Retail Structure
Prospects and Forecast
Market Forecasts, tons , 2014-2024
Per Capita Consumption, Grams Per Person, 2014-2024
Additional data tables
Summary methodology
About Canadean

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