Smokeless Tobacco in Norway, 2016

Smokeless Tobacco in Norway, 2016


Norway has one of the largest and most buoyant markets for smokeless tobacco and is the second largest snus market in the world after neighbouring Sweden. Although snus has itself been available for many years, the product has been given a boost since the early part of last decade following growing restrictions on smoking in public.

Key Findings

Usership of smokeless tobacco is most prevalent among young adults and males in particular. Research in 2011 found that snus use was greatest in the 16-24 age band

Prospects for the market remain good although growth is set to slow in the future Snus will continue to dominate sales with no evidence of any other smokeless product emerging as a challenger

The rise in demand for smokeless tobacco, and snus in particular, is believed to have arisen following the introduction of smoking restrictions in public areas as well as growing health awareness about the use of tobacco


“Smokeless Tobacco in Norway” is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the Norwegian market.

What else does this report offer?

Market size and structure and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise

Detailed information such as market shares and recent developments of the manufacturers and leading brands, along with company profiles

Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production

Prospects and forecasts of overall sales and consumption for 2014 to 2024

Reasons To Buy

Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market

Identify the areas of growth and opportunities, which will aid effective marketing planning

As consumers’ product demands evolve, the dynamics between different countries also change – favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of the Norwegian market is key to ensuring maximum future sales

Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future

Executive summary
Market context
Tobacco Products Market, Tons, %, 2004 & 2014
Tobacco Products Market, Tons, 2004-2015
Market size and structure
Consumption of Smokeless Tobacco, Volume , 2004-2015
Per Capita Consumption, Grams/Year, 2004-2015
Smokeless Tobacco: Market Segmentation, 2004-2015
Consumption of Snus, 2004-2015
Snus Sales by Type: Strong v Other, 2009-2012
Snus Sales by Pack Type, 2013 & 2014
Consumption of Chewing Tobacco, 2004-2015
Production and trade
Smokeless Tobacco: Imports, Volume & Value, 2004-2014
Imports by country of Origin, Volume & Value, 2004-2014
Smokeless Tobacco : Imports by country of Origin, Volume , 2001-2014
Smokeless Tobacco : Imports by country of Origin, Value , 2001-2014
Exports of Smokeless Tobacco from Sweden to Norway, 2004-2014
Smokeless Tobacco: Exports/Re-Exports,1990-1992 & 2004-2014
Taxation and retail price
Snus: Retail Prices, December 2014
Chewing Tobacco: Retail Prices (October 2015) and Nasal Snuff: Retail Prices (October 2015)
Manufacturers and brands
Smokeless Tobacco: Manufacturer Shares Tonnes & %, 2004-2014
Snus: Manufacturer Shares, 2009-2014
Strong Snus: Manufacturer Shares, 2009-2012
Chewing Tobacco: Manufacturer Shares, 2009-2014
Snus: Brand Shares, 2009-2014
Chewing Tobacco: Brand Shares, 2009 – 2012
Snus Use in Norway, %, 2008-2013
Snus Use by Age, 2012
Snus: Usage Patterns, 2011
Comparative Usage of Smoking & Smokeless Tobacco by Gender, 2010
Operating constraints
Operating constraints
Advertising restrictions
Labelling requirements
Other restrictions
Prospects and forecasts
Tobacco Consumption, Tonnes, 2014-2024
Per Capita Consumption, Grams Per Year, 2014-2024
Additional data tables
Summary methodology
About Canadean

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