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Smokeless Tobacco in Japan, 2016

Smokeless Tobacco in Japan, 2016


Japan is one of the largest markets for tobacco products in the world, although demand is in decline. Cigarettes dominate the Japanese tobacco market, accounting for nearly 100% of tobacco sales. The profile of smokeless tobacco, in comparison, is negligible, with sales only approaching 1 ton per annum since the early part of the decade. However, the picture changed in 2010 following the successful launch of JT's new Zerostyle Mint line, which incorporates snuff. JT's initial figures suggested that snuff sales had already reached unprecedented levels.

Key Findings

The overall tobacco market in Japan is declining, with increased health consciousness, anti-smoking campaigns, and the rising cost of tobacco products all playing a major part in the movement away from these products

The latest data for 2014 put the percentage of adult smokers at almost 1 in 5 according to JTI. The overwhelming majority of smokers consume cigarettes

Japan Tobacco has limited interests in the sector in global terms, but during 2010 launched a new innovative snuff-based smokeless product, Zerostyle Mint, which attracted considerable consumer interest


“Smokeless Tobacco in Japan”, is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Japanese market.

What else does this report offer?

Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis and our in-house expertise.

Detailed information such as market shares and recent developments of the manufacturers, leading brands along with company profiles.

Regulations, taxation, retail pricing, smoking habit and the growing health concerns affecting overall production.

Prospects and forecasts of overall sales and consumption for 2014 to 2024.

Reasons To Buy

Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.

Identify the areas of growth and opportunities, which will aid effective marketing planning.

As consumers’ product demands evolve, the dynamics between different countries also change – favouring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of the Japanese market is key to ensuring maximum future sales.

The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes -prime intelligence for marketers.

Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.

• Executive summary
• Definitions
Market context
• Japan Tobacco pioneering Smokeless Tobacco
Market size and structure
• Smokeless Tobacco Consumption, Tonnes, 2004-2015
• Per Capita Consumption, Grams Per Year, 2004-2015
Production and trade
• Imports of other manufactured tobacco & tobacco manufactured substitutes, volume, 2000-2014
• Imports by Country of Origin, Top Countries, Volume, %, 2014
• Imports by volume, kg, 2009-2014
• Imports of other manufactured tobacco & tobacco manufactured substitutes, volume, 2007-2014
• Imports of other manufactured tobacco & tobacco manufactured substitutes, volume, 2007-2014
• Imports by value, Yen ‘ 000, 2009-2014
Taxation and retail price
• Nasal Snuff: Retail Prices, 2014
• JT Zerostyle: Retail Prices, 2013-2015
• Snus: Retail Prices, 2015
• Chewing Tobacco: Retail Prices, 2015
Manufacturers and brands
• Manufacturer shares
• Brand family shares
• Smokeless Tobacco usage is minimal
Prospects and Forecast
• JT has a desire to have a portfolio of smokeless products
• Additional data tables
• Summary methodology
• About Canadean

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