Smokeless Tobacco in India, 2015

Smokeless Tobacco in India, 2015


There is a large market for smokeless tobacco products in India due to the country’s large population, the wide variety of ways in which this type of tobacco is used, and its artisanal production base. Recent actions by Central and State authorities on smoking appear to limit the availability of smokeless tobacco, with volumes falling annually since 2012. Canadean figures for 2014 show a reduced market of around 165,000 tons.

Key Findings

Taking into consideration the whole Tobacco market, smokeless dominates, accounting for more than 40% of total tobacco consumption, followed by bidis (40%), and cigarettes (less than 20%).

Total sales of smokeless tobacco are believed to have fluctuated in recent years, reflecting changes in tobacco output. Figures dropped to 220,000 tons in 2012, less than 200,000 tons in 2013, and 160,000 tons in 2014.

Analysis of chewing tobacco exports by country of destination, released by the Indian Tobacco Board, highlights the importance of the UAE, with almost 38% of volumes in 2013

Volumes in 2024 are forecast at higher than 86,00 tonnes, almost 48% down on 2014 levels. Per capita consumption in 2024 is expected to be 62g per person, 53% down on 2014


“Smokeless Tobacco in India”, is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the Indian market.

What else does this report offer?

Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise

Detailed information such as market shares and recent developments of the manufacturers and leading brands, along with company profiles

Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production

Prospects and forecasts of overall sales and consumption for 2014 to 2024

Reasons To Buy

Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market

Identify the areas of growth and opportunities, which will aid effective marketing planning

As consumers’ product demands evolve, the dynamics between different countries also change – favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of the Indian market is key to ensuring maximum future sales

The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes — prime intelligence for marketers

Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future

Executive summary
Market context
Tobacco Market Breakdown, 2014
Market size and structure
Consumption of Smokeless Tobacco, tons, 2004-2015
Per Capita Consumption, Grams/Year, 2004-2015
Average Tobacco Expenditure on Last Purchase, RS per Purchase 2009/10
Production and trade
Tobacco Production in India, 2008/2009
Non-Cigarette Tobacco Production, 2008/09
Imports of Chewing Tobacco, 2004-2008
Exports/Re-Exports of Chewing Tobacco & Snuff, 2001-2013
Exports/Re-Exports of Chewing Tobacco, 2003-2013
Exports of Chewing Tobacco by Country of Destination, Volume, 2013
Exports of Chewing Tobacco by Country of Destination, Volume, 2004-2013
Exports of Chewing Tobacco by Country of Destination, Value, 2004-2013
Exports of Snuff by Country of Destination, Top Countries, Volume, 2013
Exports of Snuff by Country of Destination, 2004-2013
Taxation and retail price
Taxation might differs between states
Retail Prices
Manufacturers and brands
Main manufacturers
Tobacco Use by Gender, 2010
Use of Snuff by Age Group, 2011-2012
Use of Chewing Tobacco by Age Group, 2011-2012
Use of Chewing Tobacco & Snuff in Selected Indian states, 2011-2012
Operating constraints
Operating constraints
Advertising restrictions
Heath warnings and labelling requirements
Other restrictions
Prospects and Forecast
Smokeless tobacco consumption, tons, 2014-2024
Per capita consumption, grams per year, 2014-2024
Additional data tables
Summary methodology
About Canadean

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook