Smokeless Tobacco in Germany, 2015

Smokeless Tobacco in Germany, 2015


Germany is the largest market for manufactured tobacco products in Western Europe. However, from all categories, Smokeless Tobacco remains on the fringe of the market, currently accounting for just 0.1% of volume. Annual smokeless volume totalled approximately 137 tonnes in 2014. There is a small but long established smokeless tobacco niche in Germany, largely comprising powdered nasal snuff. Annual consumption of snuff currently amounts to 137 tons a year, with more than 95% of this comprising dry nasal snuff.

Key Findings

Smokeless tobacco is currently the least represented of the tobacco products in Germany, accounting for less than 0.1% of consumption, compared with 0.2% in 1991 when Germany was first reunified. Consumption of smokeless tobacco fell by 96.3% between 1991 and 2015, to 13 tons

The largest sector of the German smokeless tobacco market is snuff (nasal snuff), which accounts for more than 98% of overall market volume. Snuff consumption was estimated at 135 tons in 2014

Exports of smokeless tobacco products amounted to approximately 130 tons in 2014, up 26% on 2013, while export value was almost €7,000 million in 2014, 18% ahead of that in 2013

On current trends, consumption of smokeless tobacco is forecast to continue its gradual long-term decline with a market volume of almost 122 tons projected for 2024, which is 11% below 2014 levels


“Smokeless Tobacco in Germany”, is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the German market.

What else does this report offer?

Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise

Detailed information such as market shares and recent developments of the manufacturers and leading brands, along with company profiles

Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production

Prospects and forecasts of overall sales and consumption for 2014 to 2024

Reasons To Buy

Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market

Identify the areas of growth and opportunities, which will aid effective marketing planning

As consumers’ product demands evolve, the dynamics between different countries also change – favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of the German market is key to ensuring maximum future sales

The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes – prime intelligence for marketers

Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future

Executive summary
Market context
Smokeless Tobacco products market, tons, %, 2005 & 2015
Smokeless Tobacco products market, tons, 2004–2015
Market size and structure
Consumption of Smokeless Tobacco, 2004–2015
Per Capita Consumption, Pieces Per Year, 2004–2015
Smokeless Tobacco: Market Segmentation ,Tons , 2010–2015
Consumption of Snuff, 1990,2004–2015
Snuff: Market Segmentation by Type, 2008–2014
Production and trade
Production of Other Manufactured Tobacco Products, 2004–2008 & 2013
Smokeless Tobacco Production, 2004–2014
Smokeless Tobacco: Imports, Tons, 2004–2014
Imports by Country of Origin, Top Countries, Volume, %, 2014
Imports of Smokeless Tobacco, Volume, 2008–2014
Imports of Smokeless Tobacco, Value, € 000, 2008–2014
Exports, Tons, 2004–2014
Exports by Country of Destination, Top Countries, Volume %, 2014
Exports of Smokeless Tobacco, Volume, Tons, 2008–2014
Exports of Smokeless Tobacco, Value, € 000, 2008–2014
Taxation and retail price
Snuff: Retail Prices, September 2014
Chewing Tobacco: Retail Prices, September 2014
Manufacturers and brands
Snuff: Manufacturer Shares, 2010–2014
Operating constraints
Operating constraints
Heath warnings and labeling requirements
Other restrictions
Prospects and Forecast
Smokeless tobacco consumption, Tons, 2014–2024
Per capita consumption, grams per person, 2014–2024
Additional data tables
Summary methodology
About Canadean

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