Market Research Logo

Smokeless Tobacco in Denmark, 2015

Smokeless Tobacco in Denmark, 2015


The Danish market for tobacco products contrasts sharply with that of its Scandinavian neighbours (Finland, Norway, and Sweden) in that smokeless tobacco accounts for only a minor share of overall tobacco sales. Portion snus is banned in Denmark but loose snus is permitted, in contrast to elsewhere in the EU, although it will soon be removed from the market. Smokeless volumes amounted to more than 60 tons in 2014, equivalent to 1% of total tobacco sales.

Key Findings

 In 2015, Smokeless tobacco products are believed to have increased to 1% of the total market in comparison with the previous year

 Per capita sales were more than 11g per person in 2014, down from almost 19g per person in 1990. A rise was forecasted for 2015

 The latest data for 2014 puts volumes at almost 45 tons, valued at more than €2 million. Unit imports are currently the highest ever recorded

 Smokeless Tobacco consumption is forecast to fall in 2016 due to a ban on Looses snus sales


“Smokeless Tobacco in Denmark”, is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the Danish market.

What else does this report offer?

 Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise

 Detailed information such as market shares and recent developments of the manufacturers and leading brands, along with company profiles

 Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production

 Prospects and forecasts of overall sales and consumption for 2014 to 2024

Reasons To Buy

 Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market

 Identify the areas of growth and opportunities, which will aid effective marketing planning

 As consumers’ product demands evolve, the dynamics between different countries also change – favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of the Danish market is key to ensuring maximum future sales

 The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes — prime intelligence for marketers

 Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future

Executive summary
Market context
Tobacco products market, tons, %, 2004 & 2014
Tobacco products market, tons, 2004–2015
Market size and structure
Smoking Tobacco consumption, tons, 2004–2015
Per capita consumption grams per year, 2004–2015
Smokeless Tobacco: Market segmentation, 2004–2015
Sales of Snuff/Loose Snus, 2004–2015
Sales of Chewing Tobacco, 2004–2015
Sales of Kardus, 1990–2001
Production and trade
Production of Smokeless Tobacco, 2000–2010
Production of Smokeless Tobacco Products by Type, Tons, 1990–2002
Imports, tons, 2004–2014
Imports by country of origin, top countries, volume%, 2014
Imports by Country of Origin, top countries, Value %, 2014
Exports, Tons, 2004–2014
Exports by Country of Destination, top countries, Volume %, 2014
Exports by Country of Destination, top countries, Value %, 2014
Taxation and retail price
Smokeless Tobacco: Retail Prices, 2015
Chewing Tobacco: Retail Prices, 2015
Manufacturers and brands
Swedish Match as the leading manufacturer
Tobacco Usership by Gender, Incidence, %, 2011
Operating constraints
Operating constraints
Advertising restrictions
Heath warnings and labelling requirements
Other restrictions
Retail Distribution by Outlet Type, 2007
Prospects and Forecast
Smokeless Tobacco consumption, 2014–2024
Additional data tables
Summary methodology
About Canadean

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report