Slovenia Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market
As the economy in Slovenia began to recover, 2016 is anticipated to be a year of growth. Beer occupied the largest market share against other beverages; standing at 74% in 2015, its growth was mainly driven by the rise in popularity of craft beer, the increased range of imported beers, the hot weather conditions. In recent years consumers have been more open to trying new brands and flavors, leading to the increased popularity of beer. Beer consumption saw decent growth and increased by 6% in 2015. Increased willingness to taste new beers, continuous marketing campaigns and promotional discounts will remain key factors for growth of the beer market in Slovenia.
Improving economy and consumer confidence urged consumers to opt for high-priced segments therefore, premium and super premium segments witnessed growth.
Mainstream beer consumption remained as the largest segment with 58% share.
Locally known as ‘svetlo pivo’ (pale beer), lager is the beer of choice for traditional Slovene beer consumers, particularly among the heavy users who are reluctant to experiment with newer types of beer.
Large modern retail chains, heavy discounting of brands and convenient single-serve packaging such as cans has fuelled off-premise consumption.
Imports continued to grow, reaching 23% share of the domestic market, driven by expansion of many international brands in the market as well as Private Labels.
Regular strength beer held 91% share of the overall beer consumption in 2015.
Canadean’s Slovenia Beer Market Insights 2016 Report provides a complete overview of the Slovenia beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook.
Covering total market (on and off-premise) the report details:
2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
Value by distribution channel 2011-2015, with 2016 forecasts
2014-2016 selected on- / off-premise retail prices
Details of key beer new product launches in 2015 by company
Overview of the competitive landscape in the beer market, with analysis of key company performance
Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market
Data is also available in excel format
Reasons To Buy
Gain an in-depth understanding of the dynamics and structure of the Slovenia beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
Evaluate the current emerging trends and future growth opportunities in the Slovenia beer market to support your brand development and marketing initiatives
Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage
Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
Use our new power point add-on to quickly absorb a succinct summary of the key trends in the Slovenia beer market
View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects
Please Note: This product is delivered as a zip file
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