Seize+Adapt Case Study: Wider Opportunities for Peelable Sachets
Pack-Track encourages you to think laterally and explore opportunities available outside your own market sectors. This case study takes a closer look at a pack currently used for Inaba Ciao Petit cat food in Japan and considers how it could cross over into other product categories.
Use Canadean Consumer’s selection of Pack-Track Seize+Adapt case studies to inspire packaging innovation.
Understand the consumer trends that influence packaging innovation and consumer interaction with this pack.
Learn to look outside your sector – sometimes a very small element of a pack could have application to your product.
Reasons To Buy
Why is Inaba Ciao Petit cat food considered an interesting case for Seize+Adapt?
What are the key packaging benefits of this pack?
Which consumer trends has this packaging innovation capitalized on?
Could this packaging idea work for your brands or products and give you an advantage over competitors?
Pre-dosed, easy-open sachets are a convenient solution for those categories where using the correct amount of product is important. The format is also highly beneficial for on-the-go, travel and trial packs.
Currently used for a cat food product in Japan, the format could find wider applications in the food, beverage, personal care, household, and pharmaceutical sectors.
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