Seize+Adapt Case Study: Wider Opportunities for a Detergent Dosing Bottle
Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes. This case study was compiled using Canadean's Pack-Track packaging innovation tool and takes a closer look at a plastic bottle with an internal dosing mechanism, currently used for a laundry care product, and considers how the format could cross over into other categories.
Discusses key features and packaging benefits of Henkel's Persil Perfect Dose in a plastic bottle with a dosing closure.
Examines how this pack format taps into consumer trends within Canadean’s TrendSights framework.
Explores how this stylish and engaging means of packaging could be applied to other product categories.
Seize+Adapt Case Study: Wider Opportunities for a Detergent Dosing Bottle uses Canadean's Pack-Track packaging innovation tool to take a closer look at a pack format currently used for Henkel's Persil Perfect Dose laundry detergent and to consider how it could potentially inspire cross-category innovation.
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