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Seize+Adapt Case Study: Wider Opportunities for a Bleach Tablet Dispenser Pack

Seize+Adapt Case Study: Wider Opportunities for a Bleach Tablet Dispenser Pack

Summary
Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes. This case study was compiled using Canadean's Pack-Track packaging innovation tool and takes a closer look at a plastic bottle with a child-resistant dispensing closure, currently used for a household care product, and considers how the format could cross over into other categories.

Key Findings
Discusses key features and packaging benefits of Eau Ecarlate Javel Dose in a plastic bottle with a child-resistant dispensing closure.
Examines how this pack format taps into consumer trends within Canadean’s TrendSights framework.
Explores how this stylish and engaging means of packaging could be applied to other product categories.

Synopsis
Seize+Adapt Case Study: Wider Opportunities for a Bleach Tablet Dispenser Pack uses Canadean's Pack-Track packaging innovation tool to take a closer look at a pack format currently used for Eau Ecarlate Javel Dose bleach tablets and to consider how it could potentially inspire cross-category innovation.

Reasons To Buy
Use Canadean's Seize+Adapt Case Studies to inspire packaging innovation.
Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.
Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.


Executive summary
What is Seize+Adapt?
The packaging innovation – consumer convenience
How does the innovation align with TrendSights?
The packaging innovation – consumer safety
Wider opportunities for a bleach tablet dispenser pack
Appendix

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