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Rum Market in the United States: Market Profile to 2019

Rum Market in the United States: Market Profile to 2019

Summary

This report presents data on the Rum consumption trends in the United States. It analyzes Rum consumption volumes and values at market and category level.

It examines the components of change in the market for the historic (2009-2014) and forecast (2015-2019) years by volumes and values, as well as the manner in which changes in consumer behavior have affected total volumes, values and the type of products chosen.

Key Findings

Canadean’s Rum Market in the United States: Market Profile to 2019 provides data on the United States Rum market, providing marketers with the essential tools to understand their own and their competitors’ position in the market. Thus allowing them to use the information to accurately identify the areas where they want to compete in the future.

This report brings together Canadean Intelligence's research, modeling and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics that account for overall Rum sales and which categories and segments will see growth in the coming years.

Synopsis

Rum Market in the United States: Market Profile to 2019 provides you with the following:

Overall Spirits market analysis

Rum market value by category

Overall Spirits market analysis by volume

Rum market volume by category.

Reasons To Buy

Gain insight into the Rum consumption in United States.

Detailed product sales segmentation (for both volumes and values) are provided.

Forecasts from 2015 to 2019 will allow marketers to understand the future pattern of market trends; from winners and losers to category dynamics and thereby easily indentify the key areas in which they want to compete in the future.


1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2014 actual sales; while forecasts are provided for 2015 – 2019
1.2.2 Category Definitions
1.2.3 Distribution Channel Definitions
1.2.4 Volume Units and Aggregations
1.2.5 CAGR Definition and CaUSDlation
1.2.6 Graphical representation of Brands
1.2.7 Methodology Summary
2 The United States Rum Market Analysis, 2009–19
2.1 Rum Value Analysis, 2009–19
2.1.1 Rum Market by Value, 2009–19
2.1.2 Rum Market Value by Segments, 2009–19
2.2 Rum Volume Analysis, 2009–19
2.2.1 Rum Market by Volume, 2009–19
2.2.2 Rum Market Volume by Segments, 2009–19
2.3 Dark Rum Analysis, 2009–19
2.3.1 Dark Rum Market by Value, 2009–19
2.3.2 Dark Rum Market by Volume, 2009–19
2.4 Light Rum Analysis, 2009–19
2.4.1 Light Rum Market by Value, 2009–19
2.4.2 Light Rum Market by Volume, 2009–19
2.5 Rum Brand Analysis, 2011–14
2.6 Rum Distribution Channel Analysis, 2011–14
3 Appendix
3.1 About Canadean
3.2 Disclaimer
List of Tables
Table 1: Category Definitions - Rum Market
Table 2: Distribution Channel Definitions - Rum Market
Table 3: Volume Units for Rum Market
Table 4: The United States Rum Market Value (USD m) and Growth (Y-o-Y), 2009–19
Table 5: The United States Rum Market Value (USD m) by Segments, 2009–14
Table 6: The United States Rum Market Value (USD m) by Segments, 2014–19
Table 7: The United States Rum Market Volume (Liters m) and Growth (Y-o-Y), 2009–19
Table 8: The United States Rum Market Volume (Liters m) by Segments, 2009–14
Table 9: The United States Rum Market Volume (Liters m) by Segments, 2014–19
Table 10: The United States Dark Rum Market by Value (USD m), 2009–19
Table 11: The United States Dark Rum Market by Volume (Liters m), 2009–19
Table 12: The United States Light Rum Market by Value (USD m), 2009–19
Table 13: The United States Light Rum Market by Volume (Liters m), 2009–19
Table 14: The United States Rum Market Volume by Brands (Liters m), 2011–14
Table 15: The United States Rum Market Volume by Distribution Channel (Liters m), 2011–14
List of Figures
Figure 1: The United States Rum Market Value (USD m) and Growth (Y-o-Y), 2009–19
Figure 2: The United States Rum Market Value (USD m) by Segments, 2009–19
Figure 3: The United States Rum Market Volume (Liters m) and Growth (Y-o-Y), 2009–19
Figure 4: The United States Rum Market Volume (Liters m) by Segments, 2009–19
Figure 5: The United States Dark Rum Market by Value (USD m), 2009–19
Figure 6: The United States Dark Rum Market by Volume (Liters m), 2009–19
Figure 7: The United States Light Rum Market by Value (USD m), 2009–19
Figure 8: The United States Light Rum Market by Volume (Liters m), 2009–19
Figure 9: The United States Rum Market Volume by Brands (Liters m), 2011–14
Figure 10: The United States Rum Market Volume by Distribution Channel (Liters m), 2011–14

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