Quarterly Beverage Tracker Second Quarter 2015: Spain

Quarterly Beverage Tracker Second Quarter 2015: Spain

Summary

A positive economic outlook combined with warm temperatures saw better consumer moods, and an increased consumer spend. These factors helped all commercial beverages to increase by 2% compared to 2014, with on-premise sales gaining in particular. Private Label products struggled to compete with branded price promotions leading them to perform below average in packaged water, beer and juice; however they were able to perform above average in iced/rtd, sports and energy drinks by introducing multi-serve PET bottles.

Key Findings

Improved consumer confidence and steady signs of economic recovery led to an increase in spending

Complementary products are sharing leading umbrella brands as a way to counteract to PL products

Strong upsizing in energy drinks (150cl PET bottle) and packaged water (800cl PET bottle) contributed to registering increases when comparing with previous year

Warm temperatures in Q2-15 helped consumption

Synopsis

Canadean’s Spain Quarterly Beverage Tracker Q2-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Topline consumption volumes for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts for all beverage categories

Carbonates consumption data for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts split by regular vs low calorie, and key flavour

An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2015

Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

Update on important soft drinks corporate activity

Quarterly selected retail price movements for key brands by category covering the most recent five quarters

Our annual Q2 special focus update on the latest trends in Private Label soft drinks

Reasons To Buy

Gain an in-depth understanding of the most up-to-date trends in the Spain beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in Spain to back your marketing initiatives

Analyse the latest beverage category 2015 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation