Quarterly Beverage Tracker Second Quarter 2015: Mexico

Quarterly Beverage Tracker Second Quarter 2015: Mexico

Summary

GDP has been adjusted downwards after the economy recovered slower than expected. The recent devaluation of the peso will push up the price of imports and production. A rainy quarter has led to a decrease in the number of beverage sales.

Key Findings

Price promotions on Powerade and Gatorade have seen the sales of sport drinks increase

Starbucks recovered in large modern retail pushing up iced/rtd coffee

Convenience stores distribution and price promotions have boosted the sales of energy drinks. Vive 100 continued to gain shares

White milk was boosted by sales in the traditional retail channel

Synopsis

Canadean’s Mexico Quarterly Beverage Tracker Q2-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

Topline consumption volumes for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts for all beverage categories

Carbonates consumption data for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts split by regular vs low calorie, and key flavour

An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2015

Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

Update on important soft drinks corporate activity

Reasons To Buy

Gain an in-depth understanding of the most up-to-date trends in the Mexico beverage industry to support and enhance your strategic planning

Investigate the latest quarterly and emerging annual trends in Mexico to back your marketing initiatives

Analyse the latest beverage category 2015 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

View a selection of the key quarterly new soft drinks product launches and identify competitor activity

Access a quarterly Special Focus on a current industry ‘hot topic’ offering qualitative insight from local consultants to determine opportunities for product innovation